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I'm Nicholas William Hawley, a strategic, results-driven digital marketing leader with 15+ years of global experience. I've built and led high-performing teams across EMEA and APAC, delivering growth for clients and agencies through data-driven paid media, analytics, and CRO. Based in Dubai, I partner with clients to translate business goals into scalable, profitable digital strategies, expanding scopes across analytics, SEO, and UX, mentoring teams, and driving revenue while maintaining strong client relationships. I'm passionate about leadership, thought leadership, and sharing knowledge as a mentor and presenter.…I'm Nicholas William Hawley, a strategic, results-driven digital marketing leader with 15+ years of global experience. I've built and led high-performing teams across EMEA and APAC, delivering growth for clients and agencies through data-driven paid media, analytics, and CRO. Based in Dubai, I partner with clients to translate business goals into scalable, profitable digital strategies, expanding scopes across analytics, SEO, and UX, mentoring teams, and driving revenue while maintaining strong client relationships. I'm passionate about leadership, thought leadership, and sharing knowledge as a mentor and presenter.

Nicholas William Hawley

Presenter, Marketing Strategist, Growth Marketer, +2

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I'm Nicholas William Hawley, a strategic, results-driven digital marketing leader with 15+ years of global experience. I've built and led high-performing teams across EMEA and APAC, delivering growth for clients and agencies through data-driven paid media, analytics, and CRO. Based in Dubai, I partner with clients to translate business goals into scalable, profitable digital strategies, expanding scopes across analytics, SEO, and UX, mentoring teams, and driving revenue while maintaining strong client relationships. I'm passionate about leadership, thought leadership, and sharing knowledge as a mentor and presenter.…I'm Nicholas William Hawley, a strategic, results-driven digital marketing leader with 15+ years of global experience. I've built and led high-performing teams across EMEA and APAC, delivering growth for clients and agencies through data-driven paid media, analytics, and CRO. Based in Dubai, I partner with clients to translate business goals into scalable, profitable digital strategies, expanding scopes across analytics, SEO, and UX, mentoring teams, and driving revenue while maintaining strong client relationships. I'm passionate about leadership, thought leadership, and sharing knowledge as a mentor and presenter.

Available to hire

I’m Nicholas William Hawley, a strategic, results-driven digital marketing leader with 15+ years of global experience. I’ve built and led high-performing teams across EMEA and APAC, delivering growth for clients and agencies through data-driven paid media, analytics, and CRO.

Based in Dubai, I partner with clients to translate business goals into scalable, profitable digital strategies, expanding scopes across analytics, SEO, and UX, mentoring teams, and driving revenue while maintaining strong client relationships. I’m passionate about leadership, thought leadership, and sharing knowledge as a mentor and presenter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Client Director, MENA at Croud

August 1, 2023 - October 1, 2025

2IC to the regional MD, leading the MENA team across key clients; client and strategic lead across 5 key MENA markets and Group level; develop and execute digital maturity framework in paid media, analytics; manage a team of 8; drive business growth through expanded scope for Analytics, SEO, and CRO; pitched and secured Croud's first non-Ooredoo client in 2024 (government entity); improved profitability by 30% YoY via increased scope and margin management; support international teams for MENA activity for key clients (Hospitality and CPG); SLT member, driving vision and values across the MENA team.

Customer Success Manager, MENAT at Emplifi

October 1, 2021 - August 1, 2023

Within the top 15% of peers globally in 2022 based on portfolio growth; main contact for 40+ Tier 1 clients across multiple industry verticals; expanded contract scope to improve profitability; delivered strategic solutions to meet marketing and business goals; built senior-level relationships to ensure client satisfaction and long-term contracts; negotiated improved commercial terms to increase profitability.

Biddable Director / Client Director, MENA at Wavemaker

March 1, 2020 - October 1, 2021

Led agency teams across 3 client groups; maximized profitability through P&L management; led strategic planning in line with client objectives; strengthened relationships with client senior management; provided leadership to media and digital leads to improve digital strategies; drove best practices across MENA, SA and IN; grew programmatic spend from 0 to 40% of total budget; led RFPs as digital lead for the agency.

Programmatic Director, MENA at Jellyfish

April 1, 2019 - March 1, 2020

Function head for all programmatic activities across the MENA region; pitch lead for ideation and performance-driven client solutions; completed the GMP certification for MENA within three months; led client relationships enabling long-term partnerships; drove long-term growth in performance-based billing while managing team P&L; led GMP integration within Tier 1 brands for Etihad, Emaar and Al Shaya.

National Head of Programmatic Screen Strategy & Innovation at Amnet (Dentsu Aegis Network), Australia

December 1, 2016 - November 1, 2018

Department and team lead responsible for driving over $105m annual revenue; grew programmatic from $1.2m to $100m within 5 years; led productization and performance for DAN programmatic capabilities; built strategic partnerships with technology providers; championed adoption of programmatic technology across DAN clients; led as Head of the Audio Stack, TV Stack chair and chair of the DAN Innovation Council; recipient of the ‘Most Effective Programmatic Media Partnership’ award at Drum APAC 2018.

National Head of Video at Amnet (Dentsu Aegis Network), Australia

June 1, 2013 - December 1, 2016

National operational, product and strategy lead for DAN’s programmatic video offering; managed large operational teams to ensure optimal service; internal consultant for client service teams; built one of the largest programmatic teams in APAC; drove adoption of new technologies in market and Amnet's DMP; educated agency on programmatic video and collaborated with Tier 1 TV networks.

Publisher Partner Executive (Network Management) at Adconion

July 1, 2011 - June 1, 2013

Implementation and supply side management of Smartclip’s Video Trading Desk; end-to-end resolution of network technical issues; business development to grow the video network; account manager of top-tier publishers in network including AOL & ESPN; Australia’s point of contact for global media partnerships; recruited new publishers ensuring brand safety and optimal monetization strategies.

Sports Keys Account Manager at News Corp

August 1, 2010 - July 1, 2011

Sales lead across key publications including Cricket Australia and Australian Formula 1; devised sales strategies to recruit top-tier brands; achieved 120% of sales target on first project; liaised with marketing teams and creative agencies to deliver tailored advertising solutions; maintained effective pipeline and conversions.

Online Advertising Campaign Manager at Perform Group

December 1, 2008 - June 1, 2010

Account management of global clients to provide technical support; operational lead on digital campaigns; project managed the integration into the video ad server; liaised with international clients to manage sponsorship of international events; recruited and developed partner relationships to increase revenue; led the digital marketing strategy for the first online broadcast of WC 2010.

Client Services Executive at Citi Bank

January 1, 2008 - December 1, 2008

Transitioned from ECP Issuance desk into ICSD within the Corporate Actions department; reconciled $10B+ trades per week; liaised with clearing systems to complete corporate actions; issued and allocated New ISINs for ECP New Issues; processed issuance instructions in internal and external systems.

Marketing Executive (Intern) at Arsenal Football Club

June 1, 2005 - October 1, 2005

Supported the marketing department in executing high-level corporate ticket sales; constructed promotional packages to drive executive box sales; liaised with clients to tailor packages; supported promotional communications.