Zuza Hicks
Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems.
About
Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands.
I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.
- 13 years' experience
- Joined May 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Healthcare
- Education
- Consumer Goods
More experts in Sacramento, United States
Work experience· 5 roles
Head of Design at Nicely Made, Sacramento, CA. Leads brand identity design for service-based and e-commerce clients; establishes brand guidelines to ensure consistency across all channels; conceptualizes and designs brand collateral including identities, design systems, art direction, web design, organic social, and packaging; designs primary and secondary packaging for product-based businesses.
Senior Visual Designer; co-created and translated brand strategy to visual print and web communication for all channels of marketing, advertising, and PR. Established the look and feel for interfaces, incorporating user-centered interaction models, wireframes, and screen mockups. Created and documented a complete digital design system used across multiple sites for various lines of business.
Branding Designer at Uptown Studios. Developed branding and collateral, contributing to client identity projects and packaging.
Education· 6
Certifications and awards
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