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Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands. I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.…Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands. I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.

Zuza Hicks

Brand Designer, Art Director, Graphic Designer, +2

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Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands. I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.…Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands. I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.

Available to hire

Hi, I’m Zuza Hicks, a design leader based in Sacramento with a passion for building cohesive brands and design systems. I specialize in translating brand strategy into visual identities, packaging, web design, and digital experiences that connect with people and drive business results. Over the years I’ve led design teams and partnered with cross-functional colleagues to deliver consistent, user-centered solutions for service-based and product-based brands.

I value relentless optimism, collaboration, and empathy, and I bring an adaptable, problem-solving mindset to every project. When I’m not crafting brand narratives or designing interfaces, I’m advocating for animal rights and sustainability and exploring the social psychology of how people experience visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Design at Nicely Made

January 1, 2020 - Present

Head of Design at Nicely Made, Sacramento, CA. Leads brand identity design for service-based and e-commerce clients; establishes brand guidelines to ensure consistency across all channels; conceptualizes and designs brand collateral including identities, design systems, art direction, web design, organic social, and packaging; designs primary and secondary packaging for product-based businesses.

Senior Visual Designer at California Dental Association

January 1, 2018 - December 31, 2020

Senior Visual Designer; co-created and translated brand strategy to visual print and web communication for all channels of marketing, advertising, and PR. Established the look and feel for interfaces, incorporating user-centered interaction models, wireframes, and screen mockups. Created and documented a complete digital design system used across multiple sites for various lines of business.

Branding Designer at Uptown Studios

January 1, 2016 - December 31, 2018

Branding Designer at Uptown Studios. Developed branding and collateral, contributing to client identity projects and packaging.

Art Director at Comstock's Magazine

January 1, 2013 - December 31, 2016

Art Director; redesigned the studio's brand identity and oversaw the artistic redesign of the publication to engage readers and expand readership. Conceptualized and designed brand identities, art directed collateral, social media presence, and packaging. Designed websites including information architecture, sitemaps, wireframes, UX design, and high-fidelity mockups. Oversaw design and production of the magazine; directed cover and content-related photo shoots and worked with freelance photographers and illustrators.

Art Director at Comstock’s Magazine

January 1, 2013 - December 31, 2016

Redesigned the magazine’s brand identity to align with shifting service focus and audience; conceptualized and designed brand identities, art directed collateral, social media, and packaging; designed websites with information architecture, sitemaps, wireframes, UX, and high-fidelity mockups; oversaw design and production of the magazine; collaborated with freelance photographers and illustrators; directed cover and content photo shoots; led the artistic redesign to boost readership.