Creative content and production professional with nearly 30 years of experience developing, writing, producing, editing, and delivering high-quality advertising and media content. Experienced in managing projects from concept through final delivery while balancing multiple priorities, tight timelines, and client needs. Known for creative problem-solving, clear communication, and attention to detail. Skilled at translating business objectives into engaging, audience-focused content and collaborating with internal teams and creative partners to deliver consistent, broadcast-ready results.

Nick Lalonde

Creative content and production professional with nearly 30 years of experience developing, writing, producing, editing, and delivering high-quality advertising and media content. Experienced in managing projects from concept through final delivery while balancing multiple priorities, tight timelines, and client needs. Known for creative problem-solving, clear communication, and attention to detail. Skilled at translating business objectives into engaging, audience-focused content and collaborating with internal teams and creative partners to deliver consistent, broadcast-ready results.

Available to hire

Creative content and production professional with nearly 30 years of experience developing, writing, producing, editing, and delivering high-quality advertising and media content. Experienced in managing projects from concept through final delivery while balancing multiple priorities, tight timelines, and client needs.

Known for creative problem-solving, clear communication, and attention to detail. Skilled at translating business objectives into engaging, audience-focused content and collaborating with internal teams and creative partners to deliver consistent, broadcast-ready results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Firefighter (Volunteer) at Deseronto Fire Department
January 1, 2023 - Present
Respond to emergency incidents as part of a collaborative response team. Demonstrate sound judgment, accountability, teamwork, and clear communication in high-pressure situations. Operate fire apparatus during emergency responses and training exercises, performing routine inspections, maintenance, and readiness checks. Maintain certifications and ongoing training in emergency response, safety, and hazardous materials operations.
Commercial Producer at Rogers Sports & Media – Kingston & Ottawa
May 1, 2006 - July 1, 2026
Produced approximately 2,000 advertising commercials annually for a large, multi-industry client portfolio, managing high-volume workflows while maintaining quality, accuracy, and tight production schedules. Developed, wrote, produced, edited, and delivered advertising and promotional content from initial concept through revisions, quality assurance, and final broadcast delivery. Partnered with clients and account representatives to understand objectives and translate them into audience-focused marketing copy and creative concepts. Coordinated production with sales, creative teams, voice talent, and technical personnel; reviewed final deliverables for brand consistency, technical quality, and alignment with client expectations. Edited, mixed, and mastered audio to professional broadcast standards and supported long-term client relationships. Provided professional voice-over services for Canadian radio stations and media organizations.
Commercial & Imaging Producer / On-Air Talent at CHUM / CHUM (Station context: CHUM broadcasting)
August 1, 2002 - May 1, 2006
Wrote, produced, and voiced commercial advertising, promotional campaigns, and branded station content from concept through final production and delivery. Managed daily production workflows, audio libraries, and creative resources to support efficient, consistent content. Coordinated technical setup for remote broadcasts, promotions, and special events, working closely with programming and sales/creative teams to meet tight schedules. Adapted production approaches to changing priorities and client requirements, including on-air voice and talent duties.
Operator / Road Crew at CHUM (Station context: CHUM broadcasting)
June 30, 1997 - July 31, 2002
Supported production and filled in for production, music scheduling, and on-air technical roles as needed. Set up and operated audio and broadcast equipment for remote and on-location events. Operated live hosted programming, coordinating guests, callers, and technical elements with the on-air host. Ran live request shows, managed incoming calls and audio content, and assisted with scheduling and coordinating road crew appearances at local events in fast-paced live environments.

Education

Radio Broadcasting Diploma at Algonquin College
January 1, 2000 - January 1, 2000

Qualifications

DZ Driver's License
January 11, 2030 - August 2, 2026
NFPA 1001 Firefighter I & I
January 11, 2030 - August 2, 2026
NFPA 1002 Fire Apparatus Driver/Operator
January 11, 2030 - August 2, 2026
NFPA 1072 Hazardous Materials Operations & Awareness
January 11, 2030 - August 2, 2026
Alternative Fuel Vehicles Training for Emergency Responders
January 11, 2030 - August 2, 2026
Red Cross Airway Management
January 11, 2030 - August 2, 2026
Red Cross Oxygen Therapy
January 11, 2030 - August 2, 2026
Red Cross Basic Life Support (BLS)
January 11, 2030 - August 2, 2026
Red Cross First Aid & CPR/AED Level C (CSA Z1210-17 Intermediate)
January 11, 2030 - August 2, 2026
WHMIS
January 11, 2030 - August 2, 2026

Industry Experience

Media & Entertainment, Government

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

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