Available to hire
Hi, I’m Nick Russell, a marketing and growth analyst with 15+ years’ experience helping digital products understand what’s really driving growth. I specialise in attribution, experimentation, and full-funnel analysis, connecting marketing activity to real user behaviour across acquisition, conversion, and retention.
I’m known for turning complex data into clear, practical insights that teams can actually use to refine targeting, improve creative, and optimise budget allocation. I build scalable measurement and reporting that translate data into decisions, and I enjoy collaborating across marketing, product, and data teams to drive tangible business impact.
Skills
Language
English
Fluent
Work Experience
Lead Marketing & Growth Analytics at Russell Digital Consultancy
January 1, 2017 - PresentLead attribution across multiple channels, helping teams understand what’s driving growth; analyse end-to-end user journeys to identify frictions and opportunities across acquisition to retention; deliver post-campaign and post-experiment analysis; support A/B testing and experiment design; build and maintain reporting frameworks and dashboards; segment audiences to improve targeting and personalization; monitor market trends and competitor activity; document work to ensure repeatability and scalability; continuously seek opportunities to automate reporting and reduce manual effort.
Analytics Lead at Sony PulseLive
July 1, 2024 - April 1, 2026Analyzed behaviour and engagement across high-scale sports platforms (Premier League, ECB, WTA). Delivered funnel and content insights to support growth and engagement strategies; identified content drivers that increase return visits and deeper engagement.
Analytics Lead at Cabinet Office – GOV.UK One Login
July 1, 2023 - June 1, 2024Analyzed large-scale user journeys to support adoption of a national digital product; identified drop-offs and optimization opportunities across onboarding flows; collaborated across product, data, and policy teams in a complex environment.
Multi-channel Marketing Analyst at WWF UK
October 1, 2022 - July 1, 2023Delivered multi-channel attribution across CRM, social, and eCommerce activity; measured campaigns’ impact on user behaviour and conversion; refined targeting and creative strategy based on performance insights.
Marketing Analytics at Met Office
January 1, 2018 - January 1, 2019Built performance tracking frameworks to monitor campaigns and audiences over time; delivered ongoing insights into user behaviour and content effectiveness. Continued analytics across campaigns and audiences from 2020 to 2022, updating frameworks and supporting cross-channel initiatives.
Marketing Analytics at Met Office
January 1, 2020 - January 1, 2022Continued analytics across campaigns and audiences from 2020 to 2022, updating frameworks and supporting cross-channel initiatives.
Marketing Performance Analyst at HSBC Bank UK
January 1, 2019 - January 1, 2020Analysed marketing performance across channels in a regulated environment; provided insight on ROI, attribution, and audience engagement.
Education
Fellow at Institute of Data & Marketing (FIDM)
January 11, 2030 - April 15, 2026Professional Diploma in Digital Marketing at IDM
January 11, 2030 - April 15, 2026Certificate in Business Analytics at Harvard Business School
January 11, 2030 - April 15, 2026GDPR Compliance at Ernst & Young
January 11, 2030 - April 15, 2026Qualifications
Fellow, Institute of Data & Marketing (FIDM)
January 11, 2030 - April 15, 2026Professional Diploma in Digital Marketing
January 11, 2030 - April 15, 2026Certificate in Business Analytics
January 11, 2030 - April 15, 2026GDPR Compliance
January 11, 2030 - April 15, 2026Industry Experience
Media & Entertainment, Professional Services, Government, Software & Internet
Skills
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