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I'm a senior writer with over 10 years of experience across editorial, brand, and content writing. I develop clear, audience-focused narratives for publications, campaigns, websites, and design-led experiences. My work spans travel, lifestyle, culture, placemaking, and brand storytelling. I bring sharp editorial judgment, strong language control, and the ability to translate complex ideas into clear, engaging communication across print, digital, and spatial formats.…I'm a senior writer with over 10 years of experience across editorial, brand, and content writing. I develop clear, audience-focused narratives for publications, campaigns, websites, and design-led experiences. My work spans travel, lifestyle, culture, placemaking, and brand storytelling. I bring sharp editorial judgment, strong language control, and the ability to translate complex ideas into clear, engaging communication across print, digital, and spatial formats.

Nicholas Ho Sheng Feung

Copywriter, Content Strategist, Writer, +1

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I'm a senior writer with over 10 years of experience across editorial, brand, and content writing. I develop clear, audience-focused narratives for publications, campaigns, websites, and design-led experiences. My work spans travel, lifestyle, culture, placemaking, and brand storytelling. I bring sharp editorial judgment, strong language control, and the ability to translate complex ideas into clear, engaging communication across print, digital, and spatial formats.…I'm a senior writer with over 10 years of experience across editorial, brand, and content writing. I develop clear, audience-focused narratives for publications, campaigns, websites, and design-led experiences. My work spans travel, lifestyle, culture, placemaking, and brand storytelling. I bring sharp editorial judgment, strong language control, and the ability to translate complex ideas into clear, engaging communication across print, digital, and spatial formats.

Available to hire

I’m a senior writer with over 10 years of experience across editorial, brand, and content writing. I develop clear, audience-focused narratives for publications, campaigns, websites, and design-led experiences.

My work spans travel, lifestyle, culture, placemaking, and brand storytelling. I bring sharp editorial judgment, strong language control, and the ability to translate complex ideas into clear, engaging communication across print, digital, and spatial formats.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Writer at PLUS Collaboratives

March 1, 2025 - Present

Lead writer across brand, placemaking, and experiential design projects, shaping narratives across spatial, editorial, and campaign-led outputs. Develop award submissions for regional and international platforms (The Drum Awards, SG Good Mark, Dezeen). Lead narrative development for exhibitions, annual reports, websites, campaign materials, and strategic brand content. Translate spatial, brand, and design concepts into clear, audience-facing storytelling tailored to project intent and user experience. Work closely with designers and creative leads to align concept, execution, and communication across deliverables. Contribute to project framing, editorial structure, and messaging development across internal and client-facing work.

Associate Content Editor at Spafax Airline Network

April 1, 2023 - November 1, 2023

Produced editorial and branded content for Singapore Airlines, Scoot, and Emirates across print and digital platforms. Wrote travel, lifestyle, and entertainment stories for KrisWorld, Priority, and Emirates ICE. Developed short-form editorial copy, including blurbs, descriptions, and newsletter content. Contributed product copy for the Emirates RED in-flight retail catalogue. Edited content for clarity, tone, factual accuracy, and house style across multiple airline brands. Worked across fast-turnaround editorial cycles while maintaining consistency and quality.

Public Relations Executive at Insider Communications

May 1, 2022 - March 1, 2023

Supported PR and communications work across lifestyle and luxury accounts. Drafted press releases, media materials, and event-related communications. Conducted media outreach and pitching to outlets including The Straits Times and Lianhe Zaobao. Coordinated influencer engagement and supported media relations efforts. Contributed ideas and execution support for events, launches, and PR activations.

Freelance Writer at Independent

April 1, 2016 - May 1, 2022

Worked across editorial, branded, and SEO-driven writing projects for digital platforms, startups, and commercial clients. Produced SEO-optimised blog articles, web content, and branded editorial designed to improve visibility and audience engagement. Wrote across lifestyle, technology, personal finance, retail, and expatriate-focused content verticals. Developed content tailored to brand tone, platform requirements, and commercial objectives. Selected clients included ShopBack, TechStorm TV, MyPF, Singapore Expats, and Qashier.