Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.…

Nicol Barrientos

Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.…

Available to hire

Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content.

I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Creative Director at ALITHEA STUDIO
January 1, 2024 - Present
Lead end-to-end visual strategies, aligning brand identities with business objectives for diverse international and local clients. Develop and enforce comprehensive Brand Guidelines and Design Systems to ensure cross-platform consistency. Manage the full creative lifecycle, from initial client briefing and conceptualization to final production and delivery.
Art Director at SWIITCH
June 1, 2023 - July 1, 2025
Conceptualized and directed high-impact visual campaigns, overseeing typography, color theory, and art direction for digital and print media. Supervised photoshoot and video production sets, ensuring content met brand standards and campaign goals. Presented and defended creative concepts to stakeholders, facilitating approval processes and managing direct client feedback. Collaborated with marketing teams to translate data-driven insights into compelling visual narratives.
Team Leader & Graphic Designer at KOICA (Korea International Cooperation Agency)
February 1, 2022 - July 1, 2022
Led the Graphic Design Team, managing task delegation, team coordination, and content planning for international cooperation initiatives. Designed editorial layouts for newsletters and magazines, maintaining high visual standards and coherence with project goals. Volunteered design support to global development projects, reinforcing KOICA’s mission through impactful communication materials.
Graphic Designer & Customer Service at AZAHAR
May 31, 2020 - December 31, 2021
Produced and edited product photography and promotional videos for social media, improving brand visibility and customer engagement. Created custom linear designs for CNC router machines. Delivered personalized customer service while managing client relationships and supporting digital communication initiatives.

Education

Bachelor's Degree in Graphic Design at Universidad Privada de Santa Cruz de la Sierra (UPSA)
January 11, 2030 - January 1, 2022

Qualifications

Personal Productivity — Google Actívate
January 1, 2022 - May 19, 2026
E-commerce — Google Actívate
August 1, 2020 - May 19, 2026
Inbound Marketing Certification — HubSpot
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail
    FULL PORTAFOLIO

    You can see my brading portafolio on this link:
    You can see my social media marketing portafolio on this link:
    Campaigns I’ve created:
    You can see my video portafolio on this link:

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