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Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.…Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.

Nicol Barrientos

Graphic Designer, Art Director, Creative Director, +2

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Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.…Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content. I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.

Available to hire

Hi, I’m Nicol Barrientos, a graphic designer and creative lead based in Santa Cruz, Bolivia. I specialize in crafting visual identities and marketing assets for diverse clients, turning ideas into engaging visuals that align with brand strategy. My work spans digital and print, from logos and branding to campaigns and social content.

I’ve led teams, directed art direction and content creation, and collaborated with marketing to translate data-driven insights into compelling visuals. Fluent in English and Spanish, I enjoy collaborating across cultures and delivering high-quality, on-brand results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Art Director at SWIITCH

June 1, 2023 - July 1, 2025

Conceptualized and directed high-impact visual campaigns, overseeing typography, color theory, and art direction for digital and print media. Supervised photoshoot and video production sets, ensuring content met brand standards and campaign goals. Presented and defended creative concepts to stakeholders, facilitating approval processes and managing direct client feedback. Collaborated with marketing teams to translate data-driven insights into compelling visual narratives.

Creative Director at ALITHEA STUDIO

January 1, 2024 - Present

Lead end-to-end visual strategies, aligning brand identities with business objectives for diverse international and local clients. Develop and enforce comprehensive Brand Guidelines and Design Systems to ensure cross-platform consistency. Manage the full creative lifecycle, from initial client briefing and conceptualization to final production and delivery.

Team Leader & Graphic Designer at KOICA (Korea International Cooperation Agency)

February 1, 2022 - July 1, 2022

Led the Graphic Design Team, managing task delegation, team coordination, and content planning for international cooperation initiatives. Designed editorial layouts for newsletters and magazines, maintaining high visual standards and coherence with project goals. Volunteered design support to global development projects, reinforcing KOICA’s mission through impactful communication materials.

Graphic Designer & Customer Service at AZAHAR

May 31, 2020 - December 31, 2021

Produced and edited product photography and promotional videos for social media, improving brand visibility and customer engagement. Created custom linear designs for CNC router machines. Delivered personalized customer service while managing client relationships and supporting digital communication initiatives.