Available to hire
I am an experienced marketing and business professional with over 20 years of expertise in strategy development, campaign management, brand building, and business growth. I excel in market analysis, digital marketing, and negotiation, always bringing a creative and innovative approach to the table while maintaining a strong focus on communication. I thrive in dynamic environments and enjoy overcoming challenges with a positive attitude.
Fluent in English and Czech, with conversational German, I have successfully managed eCommerce operations, developed strategic partnerships, led direct marketing campaigns, and represented my company at international conferences. I am passionate about driving business success through effective marketing strategies and strong stakeholder relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Czech
Fluent
English
Fluent
German
Intermediate
Italian
Beginner
Chinese
Beginner
Work Experience
Ecommerce Manager at Prague Airport
November 1, 2021 - May 31, 2025Managed eCommerce operations at PRG including a team of specialists. Responsible for marketing and eCommerce strategy, budgeting (marketing and HR), project business cases, and airport direct marketing with GDPR compliance. Led strategic projects such as WIFI Captive Portal, Customer Database Platform, and Marketplace. Managed tender procedures including preparation of technical and functional specifications and coordination.
Business Development Manager at Prague Airport
July 1, 2018 - November 1, 2021Analyzed data and trends optimizing marketing and digital activities. Developed omnichannel strategy including customer journey mapping, segmentation, and personalization, increasing customer satisfaction and revenues. Built strategic partnerships with duty-free retailers, airlines, airports, and other organizations. Managed affiliate marketing and represented Prague Airport at industry conferences. Led business development of non-aviation businesses, new sales processes, team management, and marketing communication.
Partner at Kuchyně Schüller - nexttradestore
July 1, 2011 - June 30, 2018Directed marketing communication, PR, and HR. Developed web content, managed reporting and social media, and collaborated with graphics and digital specialists. Oversaw rebranding and product merchandising. Cultivated relationships with suppliers and clients to drive long-term business growth.
Account Manager for Coca-Cola CZ and SK at Ogilvy Interactive
August 1, 2010 - June 30, 2011Led digital campaigns for Coca-Cola brands including My Coke Zone loyalty program and mobile game launch. Oversaw CSR program and managed mobile and interactive marketing strategy, tracking digital KPIs. Coordinated communication and marketing materials across several platforms.
Marketing and PR Manager at Kuchyně Schüller - nexttradestore
March 1, 2010 - July 31, 2010Handled marketing and communication, PR, HR management, webpage development, and rebranding efforts. Managed social media and reporting, coordinated with creative teams, and maintained strong supplier and client relationships.
Market Segment Manager at T-Mobile Czech Republic
October 1, 2008 - February 28, 2010Managed prepaid segment including TWIST card migration, young and female customer segments, reporting key market results and KPIs. Developed marketing communication across CEE and Middle East regions. Led new data tariff projects and qualitative market research.
Marketing and Business Development Manager at Synovate
April 1, 2006 - September 30, 2008Directed business development and client relationships. Organized press communications and CSR programs. Managed easyJet and Epson accounts, including press releases and market research projects.
Senior Account Executive at MMD Corporate, PR Consulting
January 1, 2006 - March 31, 2006Provided PR consulting services including press releases, article writing, and marketing communications.
Marketing Consultant at Cotswold Brewery Company
January 1, 2005 - June 30, 2005Supported marketing strategy and campaign implementation.
Ecommerce Manager at Prague Airport, Prague
November 1, 2021 - May 31, 2025Managed eCommerce operations including team leadership (CDP Specialist, eCommerce Specialist, Omnichannel Specialist, UX Designer). Responsible for marketing and eCommerce strategy, budget preparation and management (marketing, HR), and ROI. Handled airport direct marketing (B2C and B2B emailing) with GDPR compliance, strategic projects such as WIFI Captive Portal and Customer Database Platform, and tender procedures preparation including technical and functional specifications and coordination.
Business Development Manager at Prague Airport, Prague
July 1, 2018 - November 1, 2021Analyzed data and trends for marketing optimization and handled omnichannel strategy including segmentation and personalization, leading to increased customer satisfaction and non-aviation business revenues. Developed strategic partnerships across duty-free, airlines, and travel-related organizations. Managed affiliate marketing programs and represented the airport at trade conferences. Served as PRG Digital ambassador and led business development, new process setup, product promotions, strategy and project management, and public representation.
Partner at Kuchyně Schüller - nexttradestore, Prague
July 1, 2011 - June 30, 2018Planned and executed site content updates, new product merchandising, integrated campaigns and promotions. Built strong professional supplier and client relations to drive long-term business development. Responsible for marketing communication, including web page development and social media management. Handled reporting and digital campaign analytics. Delivered strategic presentations and managed affiliates.
Account Manager for Coca-Cola CZ and SK at Ogilvy Interactive, Prague
August 1, 2010 - June 30, 2011Led digital campaigns for Coca-Cola brands including loyalty program management, mobile game development, and CSR program responsibilities. Planned online marketing strategy, managed social media, and coordinated media communication. Responsible for reporting on digital KPIs and managing PR and HR activities.
Marketing and PR Manager at Kuchyně Schüller - nexttradestore, Prague
March 1, 2010 - July 31, 2010Managed marketing communication including PR strategy, communication with media, content development, and webpage maintenance. Responsible for reporting and marketing material development, re-branding projects, and social media presence.
Market Segment Manager at T-Mobile Czech Republic, Prague
October 1, 2008 - February 28, 2010Managed prepaid and young customer segments including marketing communication, KPIs reporting, and project management for new data tariffs. Coordinated marketing communications across CEE and Middle East regions.
Marketing and Business Development Manager at Synovate, Prague, CEE
April 1, 2006 - September 30, 2008Handled business development and relationship building, press communication, CSR management, and qualitative research. Managed accounts and supported marketing and strategic planning.
Senior Account Executive at MMD Corporate, PR Consulting, Prague, Czech Republic
January 1, 2006 - March 31, 2006Managed communication activities including press releases, copywriting, and press conference preparation.
Marketing Consultant at Cotswold Brewery Company, Cotswold, Oxfordshire
January 1, 2005 - June 30, 2005Consulted on marketing strategies and activities.
Ecommerce Manager at Prague Airport
November 1, 2021 - May 31, 2025Managed eCommerce operations and a team including CDP Specialist, eCommerce Specialist, Omnichannel Specialist, and UX Designer. Responsible for marketing and eCommerce strategy, budgeting, ROI, project business cases, direct airport marketing (B2C and B2B emailing) with GDPR compliance, and strategic airport projects such as WIFI Captive Portal, Customer Database Platform, and Marketplace. Led tender procedures, including preparation of specifications and coordination.
Business Development Manager at Prague Airport
July 1, 2018 - November 1, 2021Analyzed data and trends for optimizing marketing and digital strategies. Led omnichannel strategy with customer journey mapping, segmentation, and personalization to increase customer satisfaction and revenues. Developed strategic partnerships, oversaw affiliate marketing, delivered strategic presentations to Board Members, represented the airport at trade conferences, and was responsible for non-aviation business growth and marketing communication. Managed teams and projects including Fly via Prague and Runway Park.
Partner at Kuchyně Schüller - nexttradestore
July 1, 2011 - June 30, 2018Handled business development of non-aviation businesses, managing sales teams, marketing communication including PR strategies, media relations, content development, and social media management. Responsible for website development, reporting via analytics tools, and collaboration with digital teams. Managed projects related to marketing rebranding and product promotion.
Account Manager for Coca-Cola CZ and SK at Ogilvy Interactive
August 1, 2010 - June 30, 2011Led digital campaigns for major brands including My Coke Zone loyalty program and mobile game development. Managed content strategies and social media. Responsible for CSR programs, marketing, PR, HR management, and webpage maintenance.
Marketing and PR Manager at Kuchyně Schüller - nexttradestore
March 1, 2010 - July 31, 2010Managed marketing and communication initiatives, including PR and HR. Responsible for rebranding of major kitchen brands and digital content development.
Market Segment Manager at T-Mobile Czech Republic
October 1, 2008 - February 28, 2010Managed marketing communication for prepaid and young customer segments across CEE and the Middle East. Responsible for market performance reporting, data tariff projects, CSR program management, press relations, and strategic planning.
Marketing and Business Development Manager at Synovate
April 1, 2006 - September 30, 2008Worked on business development, relationship building, press communications, CSR initiatives, and managing key accounts in marketing research.
Senior Account Executive at MMD Corporate, PR Consulting
January 1, 2006 - March 31, 2006Supported PR consulting services with press releases, monitoring, and communication management.
Marketing Consultant at Cotswold Brewery Company
January 1, 2005 - June 30, 2005Provided marketing consulting services including strategy and communication.
eCommerce Manager at Prague Airport
November 1, 2021 - June 4, 2024Managed eCommerce operations at PRG, overseeing a team including CDP Specialist, eCommerce Specialist, Omnichannel Specialist, and UX Designer. Responsible for marketing and eCommerce strategy, budget preparation and ROI, project business cases, and airport direct marketing (B2C and B2B emailing) ensuring GDPR compliance. Managed strategic airport projects such as WIFI Captive Portal, Customer Database Platform, and Marketplace. Led preparation of tender procedures including technical and functional specifications and coordination of tender processes.
Business Development Manager at Prague Airport
July 1, 2018 - November 1, 2021Analyzed data and trends to optimize marketing and digital activities; responsible for omnichannel strategy, customer journey mapping, segmentation, and personalization resulting in increased customer satisfaction and revenues. Developed strategic partnerships with duty-free retailers, airlines, insurance companies, and travel organizations. Managed affiliate marketing programs and delivered strategic product presentations to board members. Represented Prague Airport at trade conferences and led business development of non-aviation businesses, including product and service innovation, process and channel setup, marketing communication and PR strategies, project management, and team leadership.
Partner at Kuchyně Schüller - nexttradestore
July 1, 2011 - June 30, 2018Planned and implemented site content updates, merchandising new products, and integrated campaigns and promotions. Cultivated strong professional relationships with suppliers and key clients to drive long-term business development. Managed marketing communication including PR strategies, social media, content development, and reporting using tools like Google Analytics and Facebook Ads. Worked in collaboration with graphic designers, web developers, and digital specialists.
Account Manager for Coca-Cola CZ and SK at Ogilvy Interactive
August 1, 2010 - June 30, 2011Led digital campaigns for Coca-Cola brands such as My Coke Zone, Coca-Cola, Fanta, and Cappy Junior. Managed online marketing strategy, content and social media strategy, and tracked digital KPIs. Oversaw the My Coke Zone loyalty program including mobile game development and launch. Managed CSR program communications and marketing. Responsible for webpage development and rebranding.
Marketing and PR Manager at Kuchyně Schüller - nexttradestore
March 1, 2010 - July 31, 2010Managed marketing and communication, PR, and HR. Responsible for website development and maintenance, marketing materials, and rebranding efforts for next125 and Schüller C brand.
Market Segment Manager at T-Mobile Czech Republic
October 1, 2008 - February 28, 2010Managed the prepaid segment, including migration of 1.5 million SIM cards. Targeted young and female customer segments. Responsible for marketing communications across the CEE region and Middle East. Managed CSR programs and handled press communications.
Marketing and Business Development Manager at Synovate
April 1, 2006 - September 30, 2008Developed business plans and marketing strategies. Managed qualitative research projects and client relationships. Responsible for press releases, copywriting, daily press monitoring, and CSR programs.
Senior Account Executive at MMD Corporate, PR Consulting
January 1, 2006 - March 31, 2006Handled PR and media communications.
Marketing Consultant at Cotswold Brewery Company
January 1, 2005 - June 30, 2005Provided marketing consultancy support.
Education
Master of Science at Oxford Brookes University, Oxford, UK
September 1, 2006 - December 31, 2006Bachelor of Arts at Anglo-American University, Prague, CZ
January 1, 2004 - May 31, 2004Master of Science at Oxford Brookes University, Oxford, UK
September 1, 2006 - December 31, 2006Bachelor of Arts at Anglo-American University, Prague, CZ
January 1, 2004 - May 31, 2004Master of Science at Oxford Brookes University, Oxford, UK
September 1, 2006 - December 31, 2006Bachelor of Arts at Anglo-American University, Prague, CZ
May 1, 2004 - May 31, 2004Master of Science at Oxford Brookes University, Oxford, UK
September 1, 2006 - December 31, 2006Bachelor of Arts at Anglo-American University, Prague, CZ
January 1, 2004 - May 31, 2004Qualifications
Industry Experience
Travel & Hospitality, Retail, Media & Entertainment, Telecommunications, Professional Services, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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