Available to hire
Hi, I’m Nicolas Arevalo, a Strategic Graphic Designer and Art Director with over 10 years of international experience shaping visual communication for B2B and B2C markets across the US, Brazil, and Colombia. I blend branding strategy (MBA) with user-centered design to craft high-impact, ADA-compliant identities and campaigns.
I lead cross-functional teams, translate complex concepts into human, engaging visuals, and collaborate with stakeholders to communicate value. I’m proficient in Adobe Creative Cloud and Figma, with hands-on experience in web design, UX principles, and inclusive design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
Portuguese
Fluent
English
Advanced
Work Experience
Graphic Designer & Digital Content Lead at The House Of C.A.R
October 1, 2025 - PresentSpearhead the visual identity and creative storytelling across all digital platforms, translating technical concepts into accessible, engaging content. Design digital assets that humanize the trade industry and showcase student success stories, boosting community engagement. Collaborate with program leads to communicate the value of trade programs to prospective students and stakeholders.
Graphic Designer at GISI Marketing Group
April 1, 2023 - April 1, 2025Led conceptualization and production of visual content across digital and print channels with 100% brand consistency. Designed ADA-compliant wayfinding systems and environmental graphics, managed high-volume mailing campaigns, and designed/maintained custom websites to improve UX and storytelling. Developed a corporate style guide and contributed to racial equity initiatives through inclusive design.
Art Director at Sodexo (Benefits & Rewards Services)
October 1, 2017 - February 1, 2022Steered the creative vision for a global benefits leader, aligning visual strategies with KPIs and brand positioning. Partnered with national influencers to develop educational and promotional content, oversaw large-scale internal campaigns, and boosted brand recognition and engagement across Brazil. Managed the full creative lifecycle from concept to production while ensuring adherence to global brand standards.
Art Director / Graphic Designer at Comfoco
November 1, 2013 - July 1, 2016Defined visual communication strategy for interpretive exhibits, displays, and high-impact marketing collateral. Specialized in ADA-compliant design and collaborated with stakeholders to visualize complex data, supporting recruitment and large-scale marketing efforts.
Education
MBA in Strategic Branding & Communication at Feevale University
January 1, 2012 - January 1, 2014Bachelor of Graphic Design at Jorge Tadeo Lozano University
January 1, 2002 - January 1, 2006MBA in Strategic Branding & Communication at Feevale University, Brazil
January 1, 2012 - December 31, 2014Bachelor of Graphic Design at Jorge Tadeo Lozano University, Colombia
January 1, 2002 - December 31, 2006Qualifications
Build Wireframes and Low-Fidelity Prototypes
July 1, 2021 - September 1, 2021Start the UX Design Process: Empathize, Define, and Ideate
June 1, 2021 - August 1, 2021Build Wireframes and Low-Fidelity Prototypes
July 1, 2021 - September 1, 2021Start the UX Design Process: Empathize, Define, and Ideate
June 1, 2021 - August 1, 2021Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Manufacturing, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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