Hi, I’m Nicolas Arevalo, a Strategic Graphic Designer and Art Director with over 10 years of international experience shaping visual communication for B2B and B2C markets across the US, Brazil, and Colombia. I blend branding strategy (MBA) with user-centered design to craft high-impact, ADA-compliant identities and campaigns. I lead cross-functional teams, translate complex concepts into human, engaging visuals, and collaborate with stakeholders to communicate value. I’m proficient in Adobe Creative Cloud and Figma, with hands-on experience in web design, UX principles, and inclusive design.

Nicolas Arevalo

Hi, I’m Nicolas Arevalo, a Strategic Graphic Designer and Art Director with over 10 years of international experience shaping visual communication for B2B and B2C markets across the US, Brazil, and Colombia. I blend branding strategy (MBA) with user-centered design to craft high-impact, ADA-compliant identities and campaigns. I lead cross-functional teams, translate complex concepts into human, engaging visuals, and collaborate with stakeholders to communicate value. I’m proficient in Adobe Creative Cloud and Figma, with hands-on experience in web design, UX principles, and inclusive design.

Available to hire

Hi, I’m Nicolas Arevalo, a Strategic Graphic Designer and Art Director with over 10 years of international experience shaping visual communication for B2B and B2C markets across the US, Brazil, and Colombia. I blend branding strategy (MBA) with user-centered design to craft high-impact, ADA-compliant identities and campaigns.

I lead cross-functional teams, translate complex concepts into human, engaging visuals, and collaborate with stakeholders to communicate value. I’m proficient in Adobe Creative Cloud and Figma, with hands-on experience in web design, UX principles, and inclusive design.

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Language

Spanish; Castilian
Fluent
Portuguese
Fluent
English
Advanced

Work Experience

Graphic Designer & Digital Content Lead at The House Of C.A.R
October 1, 2025 - Present
Spearhead the visual identity and creative storytelling across all digital platforms, translating technical concepts into accessible, engaging content. Design digital assets that humanize the trade industry and showcase student success stories, boosting community engagement. Collaborate with program leads to communicate the value of trade programs to prospective students and stakeholders.
Graphic Designer at GISI Marketing Group
April 1, 2023 - April 1, 2025
Led conceptualization and production of visual content across digital and print channels with 100% brand consistency. Designed ADA-compliant wayfinding systems and environmental graphics, managed high-volume mailing campaigns, and designed/maintained custom websites to improve UX and storytelling. Developed a corporate style guide and contributed to racial equity initiatives through inclusive design.
Art Director at Sodexo (Benefits & Rewards Services)
October 1, 2017 - February 1, 2022
Steered the creative vision for a global benefits leader, aligning visual strategies with KPIs and brand positioning. Partnered with national influencers to develop educational and promotional content, oversaw large-scale internal campaigns, and boosted brand recognition and engagement across Brazil. Managed the full creative lifecycle from concept to production while ensuring adherence to global brand standards.
Art Director / Graphic Designer at Comfoco
November 1, 2013 - July 1, 2016
Defined visual communication strategy for interpretive exhibits, displays, and high-impact marketing collateral. Specialized in ADA-compliant design and collaborated with stakeholders to visualize complex data, supporting recruitment and large-scale marketing efforts.

Education

MBA in Strategic Branding & Communication at Feevale University
January 1, 2012 - January 1, 2014
Bachelor of Graphic Design at Jorge Tadeo Lozano University
January 1, 2002 - January 1, 2006
MBA in Strategic Branding & Communication at Feevale University, Brazil
January 1, 2012 - December 31, 2014
Bachelor of Graphic Design at Jorge Tadeo Lozano University, Colombia
January 1, 2002 - December 31, 2006

Qualifications

Build Wireframes and Low-Fidelity Prototypes
July 1, 2021 - September 1, 2021
Start the UX Design Process: Empathize, Define, and Ideate
June 1, 2021 - August 1, 2021
Build Wireframes and Low-Fidelity Prototypes
July 1, 2021 - September 1, 2021
Start the UX Design Process: Empathize, Define, and Ideate
June 1, 2021 - August 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Manufacturing, Transportation & Logistics