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Hi, I’m Nicolas Hetman, a Chicago-based social media marketing professional with over a decade of experience building brand communities, launching product campaigns, and driving follower growth across consumer and regulated industries. I specialize in translating business objectives into engaging, data-informed social programs that resonate with audiences while staying compliant and on-message across channels. Across roles at Klein Tools, Weber Grills, RISE/Green Thumb Industries, and McDonald’s, I’ve led cross-functional teams, partnered with agencies, and steered influencer programs to amplify storytelling, accelerate growth, and improve the digital consumer journey.…Hi, I’m Nicolas Hetman, a Chicago-based social media marketing professional with over a decade of experience building brand communities, launching product campaigns, and driving follower growth across consumer and regulated industries. I specialize in translating business objectives into engaging, data-informed social programs that resonate with audiences while staying compliant and on-message across channels. Across roles at Klein Tools, Weber Grills, RISE/Green Thumb Industries, and McDonald’s, I’ve led cross-functional teams, partnered with agencies, and steered influencer programs to amplify storytelling, accelerate growth, and improve the digital consumer journey.

Nicolas Hetman

Social Media Manager, Marketing Strategist, Content Creator, +2

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Hi, I’m Nicolas Hetman, a Chicago-based social media marketing professional with over a decade of experience building brand communities, launching product campaigns, and driving follower growth across consumer and regulated industries. I specialize in translating business objectives into engaging, data-informed social programs that resonate with audiences while staying compliant and on-message across channels. Across roles at Klein Tools, Weber Grills, RISE/Green Thumb Industries, and McDonald’s, I’ve led cross-functional teams, partnered with agencies, and steered influencer programs to amplify storytelling, accelerate growth, and improve the digital consumer journey.…Hi, I’m Nicolas Hetman, a Chicago-based social media marketing professional with over a decade of experience building brand communities, launching product campaigns, and driving follower growth across consumer and regulated industries. I specialize in translating business objectives into engaging, data-informed social programs that resonate with audiences while staying compliant and on-message across channels. Across roles at Klein Tools, Weber Grills, RISE/Green Thumb Industries, and McDonald’s, I’ve led cross-functional teams, partnered with agencies, and steered influencer programs to amplify storytelling, accelerate growth, and improve the digital consumer journey.

Available to hire

Hi, I’m Nicolas Hetman, a Chicago-based social media marketing professional with over a decade of experience building brand communities, launching product campaigns, and driving follower growth across consumer and regulated industries. I specialize in translating business objectives into engaging, data-informed social programs that resonate with audiences while staying compliant and on-message across channels.

Across roles at Klein Tools, Weber Grills, RISE/Green Thumb Industries, and McDonald’s, I’ve led cross-functional teams, partnered with agencies, and steered influencer programs to amplify storytelling, accelerate growth, and improve the digital consumer journey.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Manager at Klein Tools

March 1, 2025 - October 1, 2026

Led end-to-end social media for Klein Tools, including strategy development to support product launches, brand awareness and follower growth; planned and produced content with an in-house agency and managed cross-channel scheduling; coordinated product-specific channel planning and influencer opportunities; led copywriting and creative guidelines for content; produced monthly analytics reports with actionable insights for executives and KPI tracking; acted as the internal subject matter expert on trends and content innovation.

Social Media Strategy Manager at Green Thumb Industries

November 1, 2022 - June 1, 2024

Led social media strategy for RISE Dispensaries, including strategy creation, budget management, agency coordination, content creation, regional amplification, and reporting; drove the digital consumer journey and integrated multi-channel activation; supervised one direct report and collaborated with regional managers on content across 20+ channels.

Global Social Media Manager at Weber Grills

February 1, 2022 - November 1, 2022

Led global social media strategy for Weber Grills across U.S. channels and regions; aligned on core KPIs, created a unified brand voice, grew followers and launched the TikTok channel with viral content; built and scaled global social data tracking and analytics; managed external creative agency; collaborated with regions to maximize KPI outcomes.

Social Media Manager at Weber Grills

November 1, 2019 - February 1, 2022

Led all social initiatives and activations across U.S. channels; managed external creative agency; oversaw influencer programs and culture moment activations; produced social briefs and evaluations of emerging platforms; led monthly/quarterly social data reporting and contributed to a re-brand; managed influencer platform and the social editorial calendar.

Social Strategist at R/GA

July 1, 2018 - October 1, 2019

Created and managed social briefs for paid and organic initiatives; collaborated with creative teams to deliver best-in-class image and copy; provided social industry updates to clients to inform ongoing strategy.

Global Strategy & Community Supervisor at McDonald's Corporation

November 1, 2017 - May 1, 2018

Developed and executed internal social strategy to drive employee communities on intranet/Yammer; fostered global adoption, engaged in conversations to ensure quality experiences, and advised on leveraging internal social to meet strategic objectives; created and managed digital content and supported ambassador programs.

Global Social Advocacy & Campaigns Supervisor at McDonald's Corporation

March 1, 2017 - October 1, 2017

Planned and produced content for an internal advocate app (VoiceStorm); implemented gamification with cross-functional teams; created content calendars and analytics; trained employees and built a community of social influencers across markets; authored social playbooks and led trainings.

Senior Global Social Media Community Manager at McDonald's Corporation

September 1, 2015 - February 1, 2017

Member of the Global Social Response Team; executed strategic social engagement, managed branded channels, and coordinated data gathering and tagging for leadership insights; led a team of internal contributors and consistently exceeded engagement metrics.