I’m Nicolas Torche, a Marketing Data Specialist who thrives on turning data into actionable marketing decisions, especially in crypto fintech environments. I focus on paid acquisition, experimentation, and performance reporting to drive conversions and scale campaigns while reducing CPA. I enjoy collaborating with cross-functional teams to uncover insights that improve CRM and retention programs, and I’m fluent in French and English.
In my past roles, I co-managed paid campaigns across Google Ads, X Ads, and Meta Ads, built dashboards in Metabase, and delivered regular performance insights to optimize spend and impact. I’m passionate about data-driven marketing and continuously seek ways to optimize funnel performance through rigorous experimentation and transparent reporting.
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