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I'm a Marketing Data Specialist with 2 years of experience in the crypto fintech space, focused on paid acquisition, experimentation, and performance reporting. I partner with marketing teams to turn data into actionable insights across campaigns and CRM/retention experiments, helping to increase conversions, scale paid programs, and reduce CPA by 57% while maintaining performance.…

Nicolas Torche

Data Analyst, Marketing Analyst, Digital Marketer, +3

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I'm a Marketing Data Specialist with 2 years of experience in the crypto fintech space, focused on paid acquisition, experimentation, and performance reporting. I partner with marketing teams to turn data into actionable insights across campaigns and CRM/retention experiments, helping to increase conversions, scale paid programs, and reduce CPA by 57% while maintaining performance.…

Available to hire

I’m a Marketing Data Specialist with 2 years of experience in the crypto fintech space, focused on paid acquisition, experimentation, and performance reporting. I partner with marketing teams to turn data into actionable insights across campaigns and CRM/retention experiments, helping to increase conversions, scale paid programs, and reduce CPA by 57% while maintaining performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

German

Advanced

Work Experience

Marketing Data Specialist at SwissBorg

May 1, 2024 - March 31, 2026

Served as data analyst for the Acquisition/Marketing team across paid acquisition and CRM/retention. Co-managed paid acquisition campaigns across Google Ads, X Ads and Meta Ads, driving experimentation and optimization. Increased conversion volume while reducing CPA by 57% and scaling paid acquisition. Improved marketing performance visibility through dashboards in Metabase and weekly paid ads performance reporting.

Supplier Accounting at Lumatec

March 1, 2022 - June 30, 2024

Processed and recorded supplier invoices and related payments. Recorded bank transactions and reconciled incoming client payments to invoices.