I’m Nicolas Torche, a Marketing Data Specialist who thrives on turning data into actionable marketing decisions, especially in crypto fintech environments. I focus on paid acquisition, experimentation, and performance reporting to drive conversions and scale campaigns while reducing CPA. I enjoy collaborating with cross-functional teams to uncover insights that improve CRM and retention programs, and I’m fluent in French and English. In my past roles, I co-managed paid campaigns across Google Ads, X Ads, and Meta Ads, built dashboards in Metabase, and delivered regular performance insights to optimize spend and impact. I’m passionate about data-driven marketing and continuously seek ways to optimize funnel performance through rigorous experimentation and transparent reporting.

Nicolas Torche

I’m Nicolas Torche, a Marketing Data Specialist who thrives on turning data into actionable marketing decisions, especially in crypto fintech environments. I focus on paid acquisition, experimentation, and performance reporting to drive conversions and scale campaigns while reducing CPA. I enjoy collaborating with cross-functional teams to uncover insights that improve CRM and retention programs, and I’m fluent in French and English. In my past roles, I co-managed paid campaigns across Google Ads, X Ads, and Meta Ads, built dashboards in Metabase, and delivered regular performance insights to optimize spend and impact. I’m passionate about data-driven marketing and continuously seek ways to optimize funnel performance through rigorous experimentation and transparent reporting.

Available to hire

I’m Nicolas Torche, a Marketing Data Specialist who thrives on turning data into actionable marketing decisions, especially in crypto fintech environments. I focus on paid acquisition, experimentation, and performance reporting to drive conversions and scale campaigns while reducing CPA. I enjoy collaborating with cross-functional teams to uncover insights that improve CRM and retention programs, and I’m fluent in French and English.

In my past roles, I co-managed paid campaigns across Google Ads, X Ads, and Meta Ads, built dashboards in Metabase, and delivered regular performance insights to optimize spend and impact. I’m passionate about data-driven marketing and continuously seek ways to optimize funnel performance through rigorous experimentation and transparent reporting.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

French
Fluent
English
Fluent
German
Advanced

Work Experience

Marketing Data Specialist at SwissBorg
May 1, 2024 - March 31, 2026
Served as data analyst for the Acquisition/Marketing team across paid acquisition and CRM/retention. Co-managed paid acquisition campaigns across Google Ads, X Ads and Meta Ads, driving experimentation and optimization. Increased conversion volume while reducing CPA by 57% and scaling paid acquisition. Improved marketing performance visibility through dashboards in Metabase and weekly paid ads performance reporting.
Supplier Accounting at Lumatec
March 1, 2022 - June 30, 2024
Processed and recorded supplier invoices and related payments. Recorded bank transactions and reconciled incoming client payments to invoices.

Education

Bachelor in International Business Management at HEG – Geneva, Switzerland
January 1, 2020 - December 31, 2023

Qualifications

Special Prize for Best Performance in Minor: Management of Innovation
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Financial Services