I’m a Brand Designer specializing in Visual Identity and Packaging Design, with a particular focus on F&B, Hospitality, and startups.
I’m a Brand Designer specializing in Visual Identity and Packaging Design, with a particular focus on F&B, Hospitality, and startups.
I help businesses translate their ideas, personality, and brand values into visual identities that are clear, relevant, and consistent. To me, branding is more than creating an attractive logo, it’s about building a cohesive visual system that works consistently across different brand needs and touchpoints.
In every project, I start by understanding the business, its target audience, and the visual direction it aims to build. From there, I explore and develop concepts into a visual identity where every design decision has a clear purpose and reasoning behind it.
Rasalokal is a business specializing in authentic Indonesian souvenirs that brings together a variety of local flavors into a single experience. This company profile project was designed to showcase Rasalokal’s identity, story, and product range through a warm, authentic visual approach, while reinforcing the brand’s character as a bridge between regional culinary richness and modern consumers.
Rebranding is the first step to building a brand image by understanding the needs and current trends of the target market preferences of women aged 19-45 years. Create a fresh, modern brand identity that reflects Kenrose's values, such as sustainability, natural beauty and professionalism. So that the target market can be emotionally attached. Establish an active presence with various social media platforms that are popular among women, such as Instagram. By presenting interesting visual content, such as beauty tutorials and customer testimonials. Full Preview: https://www.behance.net/gallery/189413463/Kenrose-Brand-Identity
Triveo.id is a property sales agent whose target audience is young people based in East Java, Indonesia. Through the vision and mission to become an ecosystem in the property business that is creative, superior, developing, and professional, and based on the target audience, a logo was designed to represent all these elements. Implementation: Logo, Color Palette, and Marketing Media
Modern Nature Escape. Rooted in the core values of Audi Cabin serenity, simplicity, and the warmth of nature, the logo was designed around the concept of a "Modern Nature Escape." Its geometric form evokes both a cabin roof and the silhouette of Mount Merapi, complemented by warm, modern typography. Green and gold were selected to convey a sense of natural beauty combined with luxury.
Small Choices. Stronger You. Krunch is a premium granola brand that helps active women build healthy lifestyle habits through simple, natural, and enjoyable nutritional choices. Full Preview: https://www.twine.net/signin
Lacking a clear visual direction. Oishi launched without a distinct brand identity; it lacked a logo, a defined visual direction, and a structured positioning strategy. Most competitors in the category adopted similar visual approaches, featuring dominant red tones, rising sun motifs, and conventional Japanese-style ornaments. This made it difficult for Oishi to stand out against more established competitors. Full Preview: https://www.twine.net/signin
Founder and Brand Designer at Anvaya Studio, an independent creative studio focused on brand identity and visual design for F&B, hospitality, startups, and growing businesses. I lead the creative process from research and concept development to visual identity, packaging, brand guidelines, and final brand applications. I work closely with clients to understand their business, audience, and visual direction, translating these insights into clear and consistent visual systems.
• Leading designer responsible for delivering strategic brand identity and visual communication for business across. • Responsible for brand strategy, logo design, brand guidelines, packaging design, and digital asset.
Supported cross-functional teams (e.g., content writers and designers) to align deliverables with project schedules. Led branding projects, including a sustainable rebranding effort for an electronic equipment installation and servicing company and an event organizer brand that became a collaboration partner. Produced a variety of design assets such as graphics, icons, and illustrations to improve visual appeal and maintain brand consistency. Adapted to industry trends through continuous learning to deliver effective, modern design solutions.
I have completed lectures majoring in Visual Communication Design (DKV)
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