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I am a communications professional with experience spanning ASEAN and APAC, supporting executive offices and regional business units in internal communications, stakeholder engagement, and strategic content development. I excel at distilling complex industry and business insights into clear narratives, presentations, and reports for senior leadership. I thrive in cross-country collaboration, internal briefings, and high-impact events that strengthen organizational alignment and employee engagement.…I am a communications professional with experience spanning ASEAN and APAC, supporting executive offices and regional business units in internal communications, stakeholder engagement, and strategic content development. I excel at distilling complex industry and business insights into clear narratives, presentations, and reports for senior leadership. I thrive in cross-country collaboration, internal briefings, and high-impact events that strengthen organizational alignment and employee engagement.

Nicole Shen

Content Producer, Content Strategist, Copywriter, +2

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I am a communications professional with experience spanning ASEAN and APAC, supporting executive offices and regional business units in internal communications, stakeholder engagement, and strategic content development. I excel at distilling complex industry and business insights into clear narratives, presentations, and reports for senior leadership. I thrive in cross-country collaboration, internal briefings, and high-impact events that strengthen organizational alignment and employee engagement.…I am a communications professional with experience spanning ASEAN and APAC, supporting executive offices and regional business units in internal communications, stakeholder engagement, and strategic content development. I excel at distilling complex industry and business insights into clear narratives, presentations, and reports for senior leadership. I thrive in cross-country collaboration, internal briefings, and high-impact events that strengthen organizational alignment and employee engagement.

Available to hire

I am a communications professional with experience spanning ASEAN and APAC, supporting executive offices and regional business units in internal communications, stakeholder engagement, and strategic content development. I excel at distilling complex industry and business insights into clear narratives, presentations, and reports for senior leadership.

I thrive in cross-country collaboration, internal briefings, and high-impact events that strengthen organizational alignment and employee engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Freelance Marketing & Creative Services at Independent

March 1, 2025 - Present

Led brand and digital marketing initiatives for a mortgage advisory service, including building and launching its website, developing SEO-informed copy, managing paid social campaigns, and analysing performance to optimise engagement and lead generation. Produced over 50+ visual learning materials and short-form educational copy for a primary education enrichment centre, translating curriculum concepts into clear, engaging formats for younger students. Delivered ad-hoc creative design work for small businesses, including social media visuals and marketing collaterals to support brand presence.

Intern at Bosch Southeast Asia

July 1, 2024 - March 1, 2025

Supported the President’s Office by producing executive-level briefings and presentations, translated complex industry shifts into clear messages for leadership and ASEAN business units. Coordinated cross-country reporting and business plan alignment across ASEAN business units. Monitored global and regional industry shifts to inform proactive internal strategy updates. Supported President’s engagements by preparing content for townhalls, knowledge exchanges, and academic partnerships.

Regional Marketing Executive at Bosch Security and Safety Systems

July 1, 2023 - June 30, 2024

Planned and executed regional APAC event 'Power to Predict,' achieving record attendance of 100 participants, a 58% increase over previous event. Produced globally adopted content (use case video, microsite, presentations) supporting brand storytelling and outreach. Coordinated content, logistics, and feedback loops with APAC country marketing teams to ensure regional brand alignment and quicker approvals for event materials. Developed event content and product roadmap messaging that generated strong customer interest and early word-of-mouth excitement about upcoming features. Researched building technology trends (AI in video systems, smart city adoption, cloud-based solutions) that informed marketing strategy and event themes.

Marketing Communications Intern at Bosch Security and Safety Systems

February 1, 2023 - July 31, 2023

Supported execution of APAC client-facing events (product launches, specialized sessions), ensuring smooth delivery and stakeholder engagement. Provided regular marketing support to APAC teams and leaders (multimedia collateral), ensuring compliance with global standards while meeting local objectives. Streamlined CRM communication for local teams, adapting newsletter content for regional needs. Gathered monthly marketing and outreach reports across APAC regions.

Senior Marketing Executive at Spice Wines Pte Ltd

May 1, 2021 - September 30, 2022

Drove content strategy and communication initiatives that contributed to the start-up’s acquisition. Analysed performance data and optimized internal/external content for better engagement (Google Analytics, e-commerce pages). Mentored junior staff in copywriting, presentation development, and campaign execution.

Marketing Executive at Scriptd Media Pte Ltd

October 1, 2019 - March 31, 2021

Developed tailored marketing strategy for multiple SMEs, including trend/insight reports, social media calendars, pitching and campaign toolkits. Conducted in-depth market, user, and competitor research to inform strategic marketing and tailored branding recommendations for clients. Managed and executed social media strategies across Instagram and Facebook, using Hootsuite for scheduling and Adobe/Canva for design, driving 80% audience growth for one F&B brand within its first year.