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I’m a senior marketing and brand strategist with 20+ years of experience working across international corporations, NGOs, and purpose-driven projects. I help organizations clarify their positioning, build coherent marketing strategies, and translate complex ideas into clear, human-centred communication that performs. My background spans brand strategy, growth and performance marketing, digital ecosystems, and cross-functional project leadership. I work best at the intersection of strategy and execution: aligning business goals, values, and data to create marketing that is both effective and sustainable. Clients appreciate my structured way of thinking, my calm and collaborative working style, and my ability to quickly understand new contexts. I’m particularly drawn to projects with social impact, cultural relevance, or long-term strategic ambition.…I’m a senior marketing and brand strategist with 20+ years of experience working across international corporations, NGOs, and purpose-driven projects. I help organizations clarify their positioning, build coherent marketing strategies, and translate complex ideas into clear, human-centred communication that performs. My background spans brand strategy, growth and performance marketing, digital ecosystems, and cross-functional project leadership. I work best at the intersection of strategy and execution: aligning business goals, values, and data to create marketing that is both effective and sustainable. Clients appreciate my structured way of thinking, my calm and collaborative working style, and my ability to quickly understand new contexts. I’m particularly drawn to projects with social impact, cultural relevance, or long-term strategic ambition.

Nicole Kristof

Marketing Strategist, Brand Strategist, Marketing Consultant, +7

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I’m a senior marketing and brand strategist with 20+ years of experience working across international corporations, NGOs, and purpose-driven projects. I help organizations clarify their positioning, build coherent marketing strategies, and translate complex ideas into clear, human-centred communication that performs. My background spans brand strategy, growth and performance marketing, digital ecosystems, and cross-functional project leadership. I work best at the intersection of strategy and execution: aligning business goals, values, and data to create marketing that is both effective and sustainable. Clients appreciate my structured way of thinking, my calm and collaborative working style, and my ability to quickly understand new contexts. I’m particularly drawn to projects with social impact, cultural relevance, or long-term strategic ambition.…I’m a senior marketing and brand strategist with 20+ years of experience working across international corporations, NGOs, and purpose-driven projects. I help organizations clarify their positioning, build coherent marketing strategies, and translate complex ideas into clear, human-centred communication that performs. My background spans brand strategy, growth and performance marketing, digital ecosystems, and cross-functional project leadership. I work best at the intersection of strategy and execution: aligning business goals, values, and data to create marketing that is both effective and sustainable. Clients appreciate my structured way of thinking, my calm and collaborative working style, and my ability to quickly understand new contexts. I’m particularly drawn to projects with social impact, cultural relevance, or long-term strategic ambition.

Available to hire

I’m a senior marketing and brand strategist with 20+ years of experience working across international corporations, NGOs, and purpose-driven projects. I help organizations clarify their positioning, build coherent marketing strategies, and translate complex ideas into clear, human-centred communication that performs. My background spans brand strategy, growth and performance marketing, digital ecosystems, and cross-functional project leadership.

I work best at the intersection of strategy and execution: aligning business goals, values, and data to create marketing that is both effective and sustainable. Clients appreciate my structured way of thinking, my calm and collaborative working style, and my ability to quickly understand new contexts. I’m particularly drawn to projects with social impact, cultural relevance, or long-term strategic ambition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Marketing & Communications Lead at Honeywell Life Safety Austria GmbH

June 20, 2013 - January 24, 2024

Strategic marketing and communications leadership across Austria & Central & Eastern Europe (AT&CEE) for Honeywell Life Safety Austria GmbH. Responsible for brand management, KPI monitoring, and budget oversight; stakeholder and partner management; multi-channel campaigns; data-driven decision making; and the development of integrated marketing and communications strategies across Austria and Eastern Europe. Built and led cross-functional teams; partnered with sales, product management, and senior leadership to drive growth and visibility in regulated markets.

Head of Marketing at Seefestspiele Morbisch GmbH

November 20, 2010 - April 20, 2013

Led the development of integrated marketing communications to support organizational objectives. Translated programmatic and impact goals into donor narratives and grant applications; advised on internationalization and scaling processes for NGOs; expanded digital outreach and audience segmentation; fostered collaboration with partner organizations, foundations, and public institutions; built data-driven reporting and measurement frameworks; oversaw budget and stakeholder management; led a multicultural, senior-level team across a cultural festival context.

Independent Consultant – Communications, Marketing & Corporate Strategy at Nicole Kristof Freelance

January 1, 2010 - Present

Advisory support for internationalization and scaling of NGOs; translates programmatic and impact goals into donation- and grant-relevant narratives; designs data-driven decision-making and reporting structures; develops new formats and audience segments; collaborates with partner organizations, foundations, and public institutions; builds and implements data-driven outreach, branding mechanisms, and digital strategies across low-infrastructure markets; leads cross-functional teams and external partners; focuses on visibility, accountability, and impact.