I’m Nicole Rush, a Creative Director and brand creative strategist with 18+ years of experience leading end-to-end visual development—from building brand identities and guidelines to directing integrated campaigns…
I’m Nicole Rush, a Creative Director and brand creative strategist with 18+ years of experience leading end-to-end visual development—from building brand identities and guidelines to directing integrated campaigns across digital, print, and web experiences. I partner closely with founders, clients, and stakeholders to translate business goals into clear, cohesive creative that feels unmistakably on-brand.
My work blends creative leadership with hands-on design, including art direction, typography and layout, marketing and event creative, and website direction that strengthens brand consistency and user experience. I’m especially energized by turning complex ideas into compelling visuals—whether that’s launching a new division’s identity, improving campaign performance, or building efficient production workflows for fast-moving teams.
When Brilliancy Quantum introduced Brilliancy Health, a new division with five health-tech product lines, I built the brand identity from the ground up and carried it through the website and the division’s launch event. As the sole designer, I created the brand, built the site, and produced the videos and social campaign in three months.
Redesigned the agency’s own website: rotating homepage hero, client logo wall, blog, and service pages.
Cura Insurance came in with nothing: no logo, no colors, no visual language. Just a name. I built the brand foundation first, launched it across every touchpoint, and four years later redesigned the website on top of it.
Sunset Zoo needed a clearer visitor map and a complete signage system, directional and informational, that could work across the entire park. As a freelance designer, I created both, and the relationship grew into event and seasonal work.
The Alms Group joined the city’s Career to Classroom program to teach 4th graders about real estate. Instead of a handout, I proposed a comic book, meeting kids where they already are, in a medium they love.
The Alms Group’s print materials looked dated and didn’t hold together, which undercut conversations with donors and clients. The job: two distinct pieces for two distinct audiences, without losing one cohesive organization.
Lead creative direction and brand development across company and division initiatives, partnering directly with founders and key decision-makers. Developed a new division’s brand identity and visual system, establishing creative direction and supporting launch across digital, marketing, and presentation materials. Directed a large-scale website, shaping visual direction, page design, user experience, and brand consistency. Created and art directed marketing, event, and presentation materials across digital and print channels, translating complex ideas into clear, brand-aligned communications.
Promoted from Graphic Designer to Creative Director within six months. Led creative direction and hands-on design across client branding, digital campaigns, social media, web, email, and print, guiding projects from concept through final production. Developed brand identities, campaign concepts, and marketing creative while partnering with clients and internal teams to translate business goals into cohesive visual solutions. Designed and art directed campaign assets that increased client social presence by 129%, nearly quadrupled monthly profile views, and increased audience participation by 35%. Established and refined creative production workflows to improve team efficiency, project consistency, and delivery across concurrent client work.
Designed and art directed brand, digital, and print materials for organizational communications and fundraising campaigns, maintaining consistent brand standards across all channels. Led creative direction for multi-channel campaigns including email, web, social, event, and print, increasing audience participation by 35%. Redesigned email creative and messaging to lift open rates by 33% and click-through rates by 78%.
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