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Creative strategist and content creator behind 300M+ organic views across TikTok and Instagram in 2024. As co-lead of a lean two-person team, I developed, scripted, edited, and shared the majority of videos, many of which ignited platform-wide trends and cultural conversation. Highly attuned to digital behavior, breaking news, and emerging trends. Skilled in viral storytelling, brand-aligned scripting, and multi-platform strategy. My work includes campaigns for brands and editorial content generating millions of readers. I combine audience psychology with a deep interest in cultural shifts to create content that connects on a human level and delivers measurable impact.…Creative strategist and content creator behind 300M+ organic views across TikTok and Instagram in 2024. As co-lead of a lean two-person team, I developed, scripted, edited, and shared the majority of videos, many of which ignited platform-wide trends and cultural conversation. Highly attuned to digital behavior, breaking news, and emerging trends. Skilled in viral storytelling, brand-aligned scripting, and multi-platform strategy. My work includes campaigns for brands and editorial content generating millions of readers. I combine audience psychology with a deep interest in cultural shifts to create content that connects on a human level and delivers measurable impact.

Nicole Yabut

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Creative strategist and content creator behind 300M+ organic views across TikTok and Instagram in 2024. As co-lead of a lean two-person team, I developed, scripted, edited, and shared the majority of videos, many of which ignited platform-wide trends and cultural conversation. Highly attuned to digital behavior, breaking news, and emerging trends. Skilled in viral storytelling, brand-aligned scripting, and multi-platform strategy. My work includes campaigns for brands and editorial content generating millions of readers. I combine audience psychology with a deep interest in cultural shifts to create content that connects on a human level and delivers measurable impact.…Creative strategist and content creator behind 300M+ organic views across TikTok and Instagram in 2024. As co-lead of a lean two-person team, I developed, scripted, edited, and shared the majority of videos, many of which ignited platform-wide trends and cultural conversation. Highly attuned to digital behavior, breaking news, and emerging trends. Skilled in viral storytelling, brand-aligned scripting, and multi-platform strategy. My work includes campaigns for brands and editorial content generating millions of readers. I combine audience psychology with a deep interest in cultural shifts to create content that connects on a human level and delivers measurable impact.

Available to hire

Creative strategist and content creator behind 300M+ organic views across TikTok and Instagram in 2024. As co-lead of a lean two-person team, I developed, scripted, edited, and shared the majority of videos, many of which ignited platform-wide trends and cultural conversation.

Highly attuned to digital behavior, breaking news, and emerging trends. Skilled in viral storytelling, brand-aligned scripting, and multi-platform strategy. My work includes campaigns for brands and editorial content generating millions of readers. I combine audience psychology with a deep interest in cultural shifts to create content that connects on a human level and delivers measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Executive Assistant at Executive Wranglers

January 1, 2022 - September 10, 2025

Provided remote administrative support, calendar and travel coordination, correspondence management, and operational assistance to executives.

Editor | Cross-Platform Creator | Content Strategist at Evie Media Group, Inc.

August 1, 2022 - Present

Oversaw multi-platform presence (TikTok, Instagram, Facebook, YouTube Shorts); collaborated with editorial and leadership teams to execute rapid-response coverage on celebrity news, trending topics, and cultural commentary; created branded video content and scripts for Netflix, MASA Chips, 28wellness app, and Ballerina Farm; monitored social trends, hashtags, and sound usage to develop timely content aligned with brand voice and editorial priorities; developed UGC-style branded content and influencer-style storytelling across vertical platforms; wrote viral news pieces and op-eds driving 3-5 million page visits; interviewed influencers and creators for editorial features; mastered platform trends to create repeat virality.

Executive Assistant at Executive Wranglers

January 1, 2022 - September 10, 2025

Administrative support and coordination for executives (remote).

Editor | Cross-Platform Creator | Content Strategist at Evie Media Group, Inc.

August 1, 2022 - Present

Oversaw multi-platform presence (TikTok, Instagram, Facebook, YouTube Shorts); collaborated with editorial and leadership to cover celebrity news and cultural topics; created branded video content and scripts for Netflix, MASA Chips, 28wellness app, and Ballerina Farm; monitored trends and produced timely, brand-aligned content; wrote viral news pieces and op-eds driving millions of page visits; conducted influencer interviews and contributed to social strategy and editorial features.

Business Development Manager at RF Connect, SOLiD

January 1, 2019 - September 10, 2025

Travel with C-level clients, manage meetings via CRM, coordinate engineering and estimation teams, develop growth strategies for new customers.

Executive Assistant at Executive Wranglers

January 1, 2022 - September 10, 2025

Provided executive support and administrative assistance; managed schedules, correspondence, and travel coordination.

Editor | Cross-Platform Creator | Content Strategist at Evie Media Group, Inc.

August 1, 2022 - Present

Plan, script, and produce daily content for Evie’s TikTok, Instagram, and Reels channels, growing cumulative reach to 14M+ monthly views. Collaborate with editorial and leadership teams to execute rapid-response coverage on celebrity news, trending topics, and cultural commentary. Created branded video content and scripts for Netflix, MASA Chips, 28wellness app, and Ballerina Farm. Monitor social trends, hashtags, and sound usage to develop timely and resonant content aligned with brand voice and editorial priorities. Developed UGC-style branded content, and influencer-style storytelling across vertical platforms. Wrote viral news pieces and op-eds driving 3-5 million page visits. Collaborated with editorial, consulted on social strategy, marketing, to ensure tone and cultural relevance aligned with brand identity.

Executive Assistant at Executive Wranglers

January 1, 2022 - September 10, 2025

Remote executive assistant duties; supported leadership with scheduling, communications, and organization.

Editor | Cross-Platform Creator | Content Strategist at Evie Media Group, Inc.

August 1, 2022 - Present

Oversaw multi-platform presence (TikTok, Instagram, Facebook, YouTube Shorts), tailoring content for each algorithm and audience. Collaborated with editorial and leadership to execute rapid-response coverage on celebrity news, trending topics, and cultural commentary. Created branded video content and scripts for Netflix, MASA Chips, 28wellness app, and Ballerina Farm. Monitored social trends, hashtags, and sound usage to develop timely content aligned with brand voice and editorial priorities. Developed UGC-style branded content and influencer-style storytelling across vertical platforms. Wrote viral news pieces and op-eds driving 3-5 million page visits. Interviewed influencers and creators for editorial features. Mastered platform trends, tone, and algorithms to create repeat virality. Copywriter; sent outbound emails to increase clientele. Created social media content. Organized emails, personal files, and meetings.

Business Development Manager at RF CONNECT, SOLiD

January 1, 2019 - September 10, 2025

Traveled, met with C-level clients and organized wireless projects. Managed travel plans for senior business development managers and clients. Recorded, tracked, and followed up with meetings using CRM. Managed engineering and estimation teams for constructions. Developed strategies to implement growth of new customers. Suggested new ideas and strategies to management team.