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Lead Creative and Senior Designer with 15+ years of experience driving brand growth through innovative design, strategic marketing, and cross-functional leadership. Strong technical craft across digital experience design, brand-led campaigns, and polished delivery from concept to execution in both digital and print. Technically trained fine artist in illustration, painting, and digital media. Founder and Creative Director with a track record of elevating brand identities and building scalable marketing collateral and systems across technology startups, national brands, and client projects.…Lead Creative and Senior Designer with 15+ years of experience driving brand growth through innovative design, strategic marketing, and cross-functional leadership. Strong technical craft across digital experience design, brand-led campaigns, and polished delivery from concept to execution in both digital and print. Technically trained fine artist in illustration, painting, and digital media. Founder and Creative Director with a track record of elevating brand identities and building scalable marketing collateral and systems across technology startups, national brands, and client projects.

Nicole Rich

Creative Director, Art Director, Graphic Designer, +7

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Lead Creative and Senior Designer with 15+ years of experience driving brand growth through innovative design, strategic marketing, and cross-functional leadership. Strong technical craft across digital experience design, brand-led campaigns, and polished delivery from concept to execution in both digital and print. Technically trained fine artist in illustration, painting, and digital media. Founder and Creative Director with a track record of elevating brand identities and building scalable marketing collateral and systems across technology startups, national brands, and client projects.…Lead Creative and Senior Designer with 15+ years of experience driving brand growth through innovative design, strategic marketing, and cross-functional leadership. Strong technical craft across digital experience design, brand-led campaigns, and polished delivery from concept to execution in both digital and print. Technically trained fine artist in illustration, painting, and digital media. Founder and Creative Director with a track record of elevating brand identities and building scalable marketing collateral and systems across technology startups, national brands, and client projects.

Available to hire

Lead Creative and Senior Designer with 15+ years of experience driving brand growth through innovative design, strategic marketing, and cross-functional leadership. Strong technical craft across digital experience design, brand-led campaigns, and polished delivery from concept to execution in both digital and print.

Technically trained fine artist in illustration, painting, and digital media. Founder and Creative Director with a track record of elevating brand identities and building scalable marketing collateral and systems across technology startups, national brands, and client projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Japanese

Beginner

Work Experience

Lead Designer at Biglight

March 1, 2026 - Present

Lead visual design across digital experience projects from concept through delivery. Partner with UX designers, developers, strategists, and account teams to create customer-focused, clear and engaging designs with strong craft and consistent execution. Responsibilities span digital campaigns, interface design, brand-led experiences, email design, event assets, and visual systems.

Chief Marketing Officer (CMO) at Optix Vue

March 1, 2025 - July 22, 2025

Conducted extensive brand and market positioning research to guide creative direction. Led the launch of a new brand identity and product design, driving a 60% increase in website traffic and a 520% surge in LinkedIn impressions within 12 months. Oversaw creation and execution of marketing collateral, investor pitch decks, and event branding for national and international launch events. Produced over 50 high-impact digital and print assets supporting business development and fundraising. Directed a team of external creatives to improve product usability and customer experience. Managed marketing budgets and event merchandise delivery. Secured in-kind support from Microsoft at a major US tech event, strengthening company reputation. Championed innovation and brand trust with cohesive visual identity and user-centric product design.

Chief Creative Officer & Chief Marketing Officer at Optix Vue

March 1, 2023 - Present

As CCO and CMO for a technology startup, developed and implemented brand identity including logo, brand collateral and style guide. Oversaw brand execution across pitch decks, presentations, event materials and marketing strategies. Led brand strategy and created scalable marketing collateral, processes and systems in a fast-moving startup environment to communicate value propositions across digital and traditional channels.

Head Designer & Project Manager / Graphic Designer / Brand Designer at Belle Property / Propvue Group

July 1, 2018 - July 22, 2025

Directed end-to-end design and production of flagship magazine with circulation over 60,000, including layouts, advertising, and marketing collateral. Enhanced brand consistency and digital presence, increasing social media following and website views significantly. Supported 150+ franchise offices nationally with creative leadership and tailored marketing solutions across multiple channels. Worked with sales agents and teams to create and launch a digital sales kit, boosting brand awareness and commissions. Key contributor to multiple 'Best Boutique Brand of the Year' awards. Managed brand compliance and audits. Launched Sitchu Living magazine as a premium lifestyle publication, overseeing all aspects from concept to execution. Achieved rapid digital growth and expanded distribution nationwide. Produced over 50 innovative creative assets for campaigns and media boosting audience engagement and brand loyalty.

Academy Head Designer and Project Manager at Belle Property Australasia

February 1, 2016 - July 1, 2017

Delivered creative design concepts for corporate internal presentations and campaigns across print and digital within Belle Property Academy brand guidelines. Produced print campaigns and publications, infographics, flyers, presentations and eDMs. Coordinated production and distribution of printed materials with external suppliers, managed assets for internal photography library, created and edited materials for training events, competitions and campaigns, and contributed to academy training video production for internal audiences.

Graphic Designer at Belle Property Australasia

May 1, 2012 - February 1, 2016

Managed the fortnightly Belle Property magazine and produced artwork for digital and print: magazine and newspaper layouts, billboards, office signage, signboards, trade show event assets, brochures, mailcards, presentations, intranet, and social media. Updated and developed an intranet site (landing pages, buttons, navigation, banner ads, and maintenance of image/video libraries). Developed and rolled out advertising templates, supported marketing campaigns, designed artwork for the national franchise network, maintained and developed the style guide, designed conference and awards collateral, and produced the monthly company newsletter.

Paralegal at LeadPoint Mortgage Services, Gilshenan & Luton Legal Group

February 1, 2012 - July 22, 2025

Performed title, ASIC, and bankruptcy searches and prepared mortgage documentation with complete accuracy. Coordinated communications between lenders, funders, mortgage managers, brokers, and solicitors. Ensured secure handling of sensitive client documentation and inquiries in compliance with legal and ethical standards.

Creative Director / Founder at Lilac & Lime

January 1, 2010 - Present

Founder and creative director delivering branding and marketing solutions that drive measurable business growth. Collaborates with cross-functional creative teams to ensure delivery and alignment with client objectives. Directs branding strategies, and develops and rolls out templates and collateral, including ongoing updates to corporate materials (brand identity, logo design, flyers, brochures, EDMs, signage, web banners, magazines, reports, billboards, and other client documentation).

Freelance Creative Director / Senior Graphic Designer at Lilac & Lime Design

January 1, 2010 - Present

Delivered over 180 branding and marketing projects for clients spanning technology, real estate, lifestyle, and finance sectors. Enhanced brand identity and collateral, driving a rebrand that increased new office openings by 159% and boosted a client's digital presence with a significant social media and website audience. Revamped branding assets supporting growth from 40 to 200+ franchise locations. Produced and delivered over 600 custom-designed print assets across national publications, tailored and quality-tested. Designed and implemented more than 650 print assets for national signage suppliers, ensuring consistent brand standards. Created a library of 250+ digital assets driving engagement on major social media networks. Executed comprehensive campaigns resulting in increased brand awareness and revenue.

Administration Officer at EDS (Australia) Pty Ltd – Bank of Queensland

July 1, 2007 - July 22, 2025

Managed release of securities, documentation, title searches, and loan payout calculations in full compliance with Service Level Agreements. Handled sensitive client information and Trust Deeds with accuracy and confidentiality.

Paralegal at Gilshenan & Luton Legal Practice

January 1, 2007 - January 1, 2011

Prepared mortgage documentation for individuals/companies/trusts nationwide according to lender guidelines and service levels (including mortgages, guarantees, loan contracts and statutory declarations). Checked loan applications and supporting documents, liaised with lenders, funders, mortgage managers, brokers and solicitors, performed title and ASIC searches, and handled borrower/solicitor/conveyancer enquiries. Attended settlements, managed settlement documentation and bank cheques, and handled stamping and lodging of QLD mortgages.

Administrative Officer at EDS Australia (Bank of Queensland)

August 1, 2006 - July 1, 2007

Worked as a Discharge Officer in financial services responsible for preparing and processing documentation for release of security. Conducted title reference and ASIC company searches, calculated loan payout figures, and performed accurate data entry. Liaised with solicitors, financiers, branch managers and internal banking teams to coordinate settlements efficiently within strict service level agreements.

Administration/Marketing Assistant at Platinum Mortgage Corporation

May 1, 2006 - July 22, 2025

Applied interpersonal skills to build strong client relationships managing a national portfolio. Completed loan administration including rate renegotiations, product changes, redraws, splits, and account detail updates. Created client files, maintained broker network databases. Prepared licence agreements and promotional materials. Maintained and updated company IT and Post Settlement Manuals. Designed PowerPoint presentations for senior management.

Administrative Officer / Marketing Assistant at Platinum Mortgage Corporation

November 1, 2004 - May 1, 2006

Assisted a portfolio of 800+ clients with loan administration tasks (interest rate renegotiations, product changes, redraws, loan splits, account information changes, interest calculations, direct debit request updates). Created and maintained client files, maintained broker network database, prepared licence agreements and promotional material, updated IT and post settlement manuals, and prepared PowerPoint presentations for business development and executive leadership.