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I am a Perth-based communications and media professional with a background spanning journalism, political communications and strategic content. Currently I'm working as a Marketing Content Coordinator at a water utility leading the development and delivery of audience-focused content across digital platforms, combining data insight with creative storytelling. My career began in journalism, writing for publications including The West Australian and South Western Times, where I built a strong foundation in research, interviewing and narrative craft. I later transitioned into political communications as a Media and Communications Advisor to Senator Dean Smith, managing media engagement, social media strategy and stakeholder communications in a fast-paced environment. With a Master of Arts in Media and Communication from Curtin University and an Undergraduate degree in Commerce, I bring a thoughtful, audience-first approach to my work, underpinned by a passion for clear, engaging storytelling that connects people, ideas and communities.…I am a Perth-based communications and media professional with a background spanning journalism, political communications and strategic content. Currently I'm working as a Marketing Content Coordinator at a water utility leading the development and delivery of audience-focused content across digital platforms, combining data insight with creative storytelling. My career began in journalism, writing for publications including The West Australian and South Western Times, where I built a strong foundation in research, interviewing and narrative craft. I later transitioned into political communications as a Media and Communications Advisor to Senator Dean Smith, managing media engagement, social media strategy and stakeholder communications in a fast-paced environment. With a Master of Arts in Media and Communication from Curtin University and an Undergraduate degree in Commerce, I bring a thoughtful, audience-first approach to my work, underpinned by a passion for clear, engaging storytelling that connects people, ideas and communities.

Nicolette Barbas

Copywriter, Writer, Media Coordinator, +1

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I am a Perth-based communications and media professional with a background spanning journalism, political communications and strategic content. Currently I'm working as a Marketing Content Coordinator at a water utility leading the development and delivery of audience-focused content across digital platforms, combining data insight with creative storytelling. My career began in journalism, writing for publications including The West Australian and South Western Times, where I built a strong foundation in research, interviewing and narrative craft. I later transitioned into political communications as a Media and Communications Advisor to Senator Dean Smith, managing media engagement, social media strategy and stakeholder communications in a fast-paced environment. With a Master of Arts in Media and Communication from Curtin University and an Undergraduate degree in Commerce, I bring a thoughtful, audience-first approach to my work, underpinned by a passion for clear, engaging storytelling that connects people, ideas and communities.…I am a Perth-based communications and media professional with a background spanning journalism, political communications and strategic content. Currently I'm working as a Marketing Content Coordinator at a water utility leading the development and delivery of audience-focused content across digital platforms, combining data insight with creative storytelling. My career began in journalism, writing for publications including The West Australian and South Western Times, where I built a strong foundation in research, interviewing and narrative craft. I later transitioned into political communications as a Media and Communications Advisor to Senator Dean Smith, managing media engagement, social media strategy and stakeholder communications in a fast-paced environment. With a Master of Arts in Media and Communication from Curtin University and an Undergraduate degree in Commerce, I bring a thoughtful, audience-first approach to my work, underpinned by a passion for clear, engaging storytelling that connects people, ideas and communities.

Available to hire

I am a Perth-based communications and media professional with a background spanning journalism, political communications and strategic content. Currently I’m working as a Marketing Content Coordinator at a water utility leading the development and delivery of audience-focused content across digital platforms, combining data insight with creative storytelling. My career began in journalism, writing for publications including The West Australian and South Western Times, where I built a strong foundation in research, interviewing and narrative craft. I later transitioned into political communications as a Media and Communications Advisor to Senator Dean Smith, managing media engagement, social media strategy and stakeholder communications in a fast-paced environment. With a Master of Arts in Media and Communication from Curtin University and an Undergraduate degree in Commerce, I bring a thoughtful, audience-first approach to my work, underpinned by a passion for clear, engaging storytelling that connects people, ideas and communities.

Skills

Copywriting

Email Marketing

Experience Level

Copywriting

Intermediate

Email Marketing

Intermediate

Language

English

Fluent

Work Experience

Marketing Content Coordinator at Water Corporation

May 1, 2023 - Present

Researching, crafting, editing, publishing and distributing content targeted at key audiences. Coordinated content for web and social media with social media specialists and content strategists. Worked closely with stakeholders; maintained editorial content calendar; reported on content performance.

Media and Communications Advisor at Senator Dean Smith

November 1, 2021 - May 1, 2023

Assisted with media relations, messaging and communications planning; prepared statements and responses; liaised with media, editors and staff; supported communications.

Journalist at The West Australian

April 1, 2019 - May 1, 2021

Planned a bi-weekly newspaper; researched, wrote and filed news stories; interviewed sources; verified statements and facts; liaised with editors and sub-editors; planned and implemented social media and site content.

Journalist at South Western Times Newspaper

April 1, 2019 - May 1, 2021

Freelance Writer at Urban Walkabout

July 1, 2017 - March 1, 2018

Researching current affairs and articles covering entertainment and culture in Perth; pitched story ideas and produced articles; contributed to weekly newsletters using Mailchimp; regularly updated the website.