Creative and data-driven professional with experience leading graphic design, creative systems, and growth operations across international teams. Skilled in business intelligence, Power BI, SQL, KPI reporting, and dashboard development to support sales performance, operational efficiency, and data-informed decision-making.
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Mariana Ramos is an LGBTQIAP+ singer from São Paulo. In this project, she is releasing her first single called “O meu rosto”.
The purpose of the project was to create the single’s cover to be distributed on all digital audio platforms, and its concept is based on the music video that will be released together.
The short film “Dionísio Mastiga Bombas de Chocolate”, directed by Danielle de Medeiros Soares, is a dark comedy set in downtown São Paulo. The story follows João and Dionísio, a couple of loan sharks observed by their neighbors Neide and Maura. What begins as gossip about a possible marital crisis soon unfolds into a narrative of unsettling secrets seeping through the walls.
The visual identity created for the film aimed to capture this tension between everyday humor and dramatic suspense. My work included developing the film’s title logo and designing the official posters, pieces that needed to reflect the dual tone of the story: the sweetness of chocolate contrasted with the darker undertones of conflict.
Typography, composition, and color choices were carefully crafted to reinforce the atmosphere of mystery while maintaining an accessible and intriguing appeal for the audience. The design plays a narrative role here, extending the film’s impact and setting the stage for its layered storytelling.
The short film was part of the Competitive Showcase of “Meu Olhar – Short Films by Youth from São Paulo’s Periphery”, an initiative by OEI, the Roberto Marinho Foundation, and Spcine.
Celebrating seven decades of French tradition
To celebrate La Casserole’s 70th anniversary, I developed the creative direction and art direction for the restaurant’s new signature cocktail menu — a visual tribute to French classics and desserts reimagined as contemporary drinks.
The concept balances tradition and modernity, translating the restaurant’s timeless sophistication into visuals that highlight color, texture, and sensory atmosphere.
Executive production: Estúdio Mascavo
Location: La Casserole
Wardrobe: La Casserole’s personal collection
Challenging the monotony of corporate norms
Pyahu is a creative agency that thrives between artistic chaos and strategic precision.
I developed the complete visual identity — from the logo and website to branded stickers — crafting a system that expresses freedom, diversity, and motion.
The design features a custom geometric typeface and a vibrant palette of magenta, petrol blue, lilac, and burnt yellow, reflecting Pyahu’s collaborative and bold spirit.
Stickers and brand applications extend its visual language beyond digital, bringing the agency’s creative personality to life in every detail.
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