Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a brand and digital strategy professional with 7+ years of experience leading multi-disciplinary teams across sports, media, and digital platforms. I specialize in developing and executing integrated brand, content, and communication strategies, managing complex stakeholder ecosystems, and driving sustainable growth across multiple markets. I bring a data-driven, execution-focused approach, with a strong background in football and event environments. I thrive in fast-paced settings and enjoy turning tournament narratives into high-impact activations and engaging audience experiences.…I am a brand and digital strategy professional with 7+ years of experience leading multi-disciplinary teams across sports, media, and digital platforms. I specialize in developing and executing integrated brand, content, and communication strategies, managing complex stakeholder ecosystems, and driving sustainable growth across multiple markets. I bring a data-driven, execution-focused approach, with a strong background in football and event environments. I thrive in fast-paced settings and enjoy turning tournament narratives into high-impact activations and engaging audience experiences.

Nicu Vadan

PRO

Content Creator, SEO Expert, Community Manager, +7





I am a brand and digital strategy professional with 7+ years of experience leading multi-disciplinary teams across sports, media, and digital platforms. I specialize in developing and executing integrated brand, content, and communication strategies, managing complex stakeholder ecosystems, and driving sustainable growth across multiple markets. I bring a data-driven, execution-focused approach, with a strong background in football and event environments. I thrive in fast-paced settings and enjoy turning tournament narratives into high-impact activations and engaging audience experiences.…I am a brand and digital strategy professional with 7+ years of experience leading multi-disciplinary teams across sports, media, and digital platforms. I specialize in developing and executing integrated brand, content, and communication strategies, managing complex stakeholder ecosystems, and driving sustainable growth across multiple markets. I bring a data-driven, execution-focused approach, with a strong background in football and event environments. I thrive in fast-paced settings and enjoy turning tournament narratives into high-impact activations and engaging audience experiences.

Available to hire

Cluj-Napoca, Romania

I am a brand and digital strategy professional with 7+ years of experience leading multi-disciplinary teams across sports, media, and digital platforms. I specialize in developing and executing integrated brand, content, and communication strategies, managing complex stakeholder ecosystems, and driving sustainable growth across multiple markets.

I bring a data-driven, execution-focused approach, with a strong background in football and event environments. I thrive in fast-paced settings and enjoy turning tournament narratives into high-impact activations and engaging audience experiences.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

German

Intermediate

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Head of Digital Platforms / Brand & Digital Strategy Lead at Bezded Webwest

May 1, 2018 - Present

Led a 30+ person multi-disciplinary team across content, SEO, marketing, branding, PR, product development, technology, and partnerships in a fast-paced sports media environment. Owned brand strategy, KPIs, and commercial commitments for three major online sports betting platforms, ensuring growth aligned with business objectives. Developed and executed integrated brand and communication strategies across all media channels, maintaining consistent positioning and tone for football events. Translated tournament narratives into high-performing brand activations and affiliate-driven promotions; acted as editor-in-chief for major event-driven content (≈300 articles/month) and managed 15–20 content writers. Directed budget planning for SEO/content, drove data-led decisions using GA/GSC/Ahrefs, and served as brand ambassador in the Romanian market. Led two platform rebrands and collaborated with internal teams and external partners to ensure delivery quality. Designed long-term SEO/conte

Football Tournament Organiser & Event Brand Lead at Sfinx Football

January 1, 2023 - January 1, 2025

Led planning and execution of a national youth football tournament (U7–U14), coordinating 100+ teams across multiple host cities. Defined and delivered the tournament brand and communication strategy, ensuring consistent messaging and visual identity. Led marketing, sponsorship, and partnerships, securing commercial support and aligning sponsors with youth football development objectives. Managed stakeholder relationships (clubs, coaches, parents, local authorities, sponsors, referees) and owned event timelines, activation planning, on-site delivery, and post-event visibility. Served as official commentator during finals and hosted award ceremonies to reinforce the tournament brand and values.

Quality Assurance Specialist – Digital Platforms at TEC: Digital Agency

June 1, 2019 - December 1, 2020

Collaborated with cross-functional teams on planning and delivery for sports-focused digital projects. Supported bidding for new initiatives, contributing insights on quality standards, feasibility, and delivery requirements. Owned the creation and maintenance of structured performance/quality reports and acted as QA lead for The Open Golf Tournament website, ensuring platform stability and brand-consistent user experiences. Produced quality and performance presentations to support decision-making and risk mitigation. Participated across the full software development lifecycle, aligning product, design, development, and marketing with project objectives. Supported marketing by contributing to sports-related content aligned with brand standards.

Freelance Content Writer – Sports Media at Self-employed

March 1, 2017 - January 1, 2020

Produced 400+ sports-related articles for leading platforms, including Pariurix.com, Sportescu.ro, Tackle.ro, The Playmaker, and others. Contributed to event-driven storytelling, translating match narratives and competitions into engaging content. Conducted athlete interviews across multiple sports, strengthening authenticity and emotional resonance. Collaborated with editors to ensure alignment with brand voice and editorial standards.

Paralegal at Somlea & Associates – Law Firm

July 1, 2017 - July 1, 2018

Supported legal teams with research, documentation, and procedural tasks, ensuring accuracy, compliance, and timely delivery. Drafted and reviewed legal documents and contracts, developing strong attention to detail and structured communication skills.

Legal Advisor at Cart Contabil

November 1, 2018 - June 1, 2019

Provided legal advisory support to businesses, ensuring regulatory compliance and risk mitigation. Managed company registrations and corporate documentation, coordinating with external authorities and stakeholders.

Football Referee at AJF Alba

August 1, 2010 - June 1, 2016

Officiated 200+ official football matches in Romania’s lower leagues, applying competition regulations and match-day protocols under pressure. Built a deep understanding of football rules, tournament operations, and match-day dynamics while maintaining impartiality and authority.

Freelance Content Writer – Sports Media at Various platforms

March 1, 2017 - January 1, 2020

Produced 400+ sports-related articles for leading online platforms. Contributed to event-driven storytelling, match narratives, and athlete performance coverage. Conducted interviews with athletes across multiple sports, strengthening authenticity and resonance. Worked with editors/publishers to ensure brand voice and editorial standards across platforms.

Legal Adviser at Cart Contabil

November 1, 2018 - June 1, 2019

Provided legal advisory support to businesses, ensuring regulatory compliance and risk mitigation. Managed company registrations and corporate documentation in coordination with external authorities.