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I’m an interior designer turned Product Designer who brings a unique, 5+ years track record of translating human needs into high-impact digital products. My background isn't just aesthetic—it's about applying the principle of 'form follows function' to create digital experiences that are rigorously functional and universally accessible. Right now, I'm focused on leading design efforts that directly connect deep user insights with strategic business growth.…I’m an interior designer turned Product Designer who brings a unique, 5+ years track record of translating human needs into high-impact digital products. My background isn't just aesthetic—it's about applying the principle of 'form follows function' to create digital experiences that are rigorously functional and universally accessible. Right now, I'm focused on leading design efforts that directly connect deep user insights with strategic business growth.

Nidhi Bhalodia

Product Designer, UX Designer, UI Designer

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I’m an interior designer turned Product Designer who brings a unique, 5+ years track record of translating human needs into high-impact digital products. My background isn't just aesthetic—it's about applying the principle of 'form follows function' to create digital experiences that are rigorously functional and universally accessible. Right now, I'm focused on leading design efforts that directly connect deep user insights with strategic business growth.…I’m an interior designer turned Product Designer who brings a unique, 5+ years track record of translating human needs into high-impact digital products. My background isn't just aesthetic—it's about applying the principle of 'form follows function' to create digital experiences that are rigorously functional and universally accessible. Right now, I'm focused on leading design efforts that directly connect deep user insights with strategic business growth.

Available to hire

I’m an interior designer turned Product Designer who brings a unique, 5+ years track record of translating human needs into high-impact digital products. My background isn’t just aesthetic—it’s about applying the principle of ‘form follows function’ to create digital experiences that are rigorously functional and universally accessible. Right now, I’m focused on leading design efforts that directly connect deep user insights with strategic business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Beginner

English

Fluent

Hindi

Fluent

Gujarati

Fluent

Work Experience

UX/UI Designer at Northeastern University Boston

August 1, 2024 - August 1, 2025

Improved Northeastern Lab for Inclusive Entrepreneurship (NL4IE)'s digital presence by redesigning and enhancing the lab's website, resulting in a 38% increase in engagement. Assessed AI capabilities to optimize conversation workflows for the NL4IE chatbot, which connects suppliers with Northeastern University. Prototyped intuitive and interactive flow in Figma to facilitate user testing with DEI suppliers.

Founder & Design Consultant at Design Treasure Rajkot

August 1, 2022 - August 1, 2025

Leveraged diverse design background to capitalize on pandemic-driven digital acceleration. Guided the digital transformation of 10+ SME clients by aligning user-centered design with strategic business goals. Led end-to-end brand and user research initiatives, including web content strategy and design direction, for B2B and B2C clients including Dattarey Auto Center and The Trash Co., ensuring alignment between business objectives and user needs.

Design Consultant at BoConcept Mumbai

January 1, 2020 - August 1, 2025

Leveraged design expertise to enhance customer experience and drive revenue growth. Executed user-focused design strategies through space planning, visual merchandising, and seasonal rollouts, improving the in-store journey. Used behavioral insights and sales data to uncover unmet needs and optimized best selling products, resulting in 15% revenue increase, generating €500k+ in sales while maintaining high customer satisfaction.

Visual & UI Designer at Boch & Fernsh Inc Mumbai

September 30, 2018 - August 1, 2025

Created effective UI and visuals for a leading ad agency driven by research, design thinking, insights and compelling storytelling. Developed impactful advertising campaigns, managed design repository for LIOLI Ceramics supporting multimedia campaigns featured internationally. Collaborated with production teams on FORTIS Hospitals project, designing and executing over 5 campaigns focused on Lamaze education.