Hi, I’m Nigel Ronan Tottenham. I’m a customer growth, SEO and digital marketing professional with 15+ years of experience driving digital engagement, customer acquisition, and retention across SaaS, media, and marketing environments. I translate customer insights, behavioral data, and campaign performance into actionable optimization strategies that improve visibility, engagement, and conversions. I excel at leveraging AI-powered content workflows and workflow automation to increase efficiency, and I enjoy collaborating with cross-functional teams to align stakeholders and deliver measurable growth. Across roles and industries, I focus on scalable processes, data-driven decision making, and performance dashboards that prove results. I’m passionate about lifecycle marketing, local search optimization, and building capability through training and customer education programs that accelerate adoption and shorten time-to-value.

Nigel Ronan Tottenham

Hi, I’m Nigel Ronan Tottenham. I’m a customer growth, SEO and digital marketing professional with 15+ years of experience driving digital engagement, customer acquisition, and retention across SaaS, media, and marketing environments. I translate customer insights, behavioral data, and campaign performance into actionable optimization strategies that improve visibility, engagement, and conversions. I excel at leveraging AI-powered content workflows and workflow automation to increase efficiency, and I enjoy collaborating with cross-functional teams to align stakeholders and deliver measurable growth. Across roles and industries, I focus on scalable processes, data-driven decision making, and performance dashboards that prove results. I’m passionate about lifecycle marketing, local search optimization, and building capability through training and customer education programs that accelerate adoption and shorten time-to-value.

Available to hire

Hi, I’m Nigel Ronan Tottenham. I’m a customer growth, SEO and digital marketing professional with 15+ years of experience driving digital engagement, customer acquisition, and retention across SaaS, media, and marketing environments. I translate customer insights, behavioral data, and campaign performance into actionable optimization strategies that improve visibility, engagement, and conversions. I excel at leveraging AI-powered content workflows and workflow automation to increase efficiency, and I enjoy collaborating with cross-functional teams to align stakeholders and deliver measurable growth.

Across roles and industries, I focus on scalable processes, data-driven decision making, and performance dashboards that prove results. I’m passionate about lifecycle marketing, local search optimization, and building capability through training and customer education programs that accelerate adoption and shorten time-to-value.

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Language

English
Fluent

Work Experience

Senior Account Manager at Reputation.ca
July 1, 2021 - June 30, 2026
Managed end-to-end digital customer lifecycle, optimizing onboarding, activation, and ongoing engagement through data-driven insights linked to usage and performance signals. Applied SEO-informed visibility strategies and CRM-driven lifecycle marketing to improve client outcomes. Conducted performance analysis with CRM/analytics tools to identify engagement gaps and optimization opportunities. Supported SEO-aligned campaigns, improving discoverability and conversion. Collaborated cross-functionally to enhance platform usability and customer experience flow. Leveraged AI tools to streamline reporting and content creation, and developed training materials to boost product adoption and digital engagement.
Account Executive at Bayshore Broadcasting
October 1, 2019 - February 28, 2021
Led online visibility campaigns for local clients with online audience targeting and performance optimization. Supported clients in improving digital presence through messaging refinement and reporting; delivered performance reporting and translated data into actionable recommendations for engagement and reach. Coordinated campaign execution across internal digital and production teams to ensure accurate setup and ongoing optimization.
Account Manager at Hearts and Science
March 1, 2018 - September 30, 2018
Integrated media strategy and campaign delivery for enterprise clients. Coordinated cross-functional teams across planning, analytics, digital activation, and creative functions. Presented performance insights and strategic recommendations to senior client stakeholders. Managed budgets, timelines, and execution to ensure profitability and successful delivery.
Freelance Account Executive at Toronto (Multiple Clients)
February 1, 2014 - July 31, 2014
Supported client onboarding, campaign execution, messaging refinement, and reporting insights across multiple accounts. Delivered performance reporting using analytics dashboards and translated data into actionable recommendations for engagement and reach. Coordinated campaign execution across internal teams to ensure accurate setup and optimization.
Investment Supervisor at Zenith Optimedia
June 1, 2011 - January 31, 2012
Managed national media investments and client relationships for leading consumer brands. Partnered with senior brand and marketing stakeholders to develop integrated media strategies aligned with business growth objectives. Managed significant media budgets while ensuring campaign performance, profitability, and efficient allocation of investment. Presented campaign results, market insights, and strategic recommendations to client leadership teams.
Account Executive at Top Drawer Creative
February 1, 2004 - May 31, 2011
Supported client onboarding, communications, and project execution across multiple accounts. Managed timelines, reporting, and stakeholder coordination to ensure successful delivery. Collected and presented campaign results and insights to drive future work.
Freelance Account Executive at Top Drawer Creative
February 1, 2014 - July 1, 2014
Supported client onboarding, communication, and project execution across multiple accounts. Managed timelines, reporting, and stakeholder coordination to ensure successful delivery.
Investment Supervisor at Starcom Worldwide
January 1, 2004 - January 1, 2011
Managed national client relationships for major brands including Samsung, TD Bank, Old Navy, and Kellogg's. Led strategic planning and media investment decisions supporting national marketing initiatives. Presented campaign results, market insights, and strategic recommendations to client leadership teams. Managed significant budgets while ensuring campaign profitability and effectiveness.
Account Executive at Top Drawer Creative
February 1, 2014 - July 1, 2014
Supported client onboarding, communications, and project execution across multiple accounts. Managed timelines, reporting, and stakeholder coordination to ensure successful delivery. Delivered performance reporting via analytics dashboards and translated data into actionable recommendations for engagement and reach improvements. Coordinated campaign execution across internal digital and production teams to ensure accurate setup and optimization.

Education

Diploma, Advertising Media Sales Program at Humber College, Toronto, ON
January 1, 2000 - December 31, 2000
Diploma, Advertising Media Sales Program at Humber College
January 1, 2000 - June 25, 2026
Diploma, Advertising Media Sales Program at Humber College
January 1, 2000 - June 25, 2026

Qualifications

Semrush Local SEO Essentials
November 1, 2025 - November 1, 2026
SEMrush Certification: Local SEO Essentials
November 1, 2025 - November 1, 2026
Semrush Local SEO Essentials
November 1, 2025 - November 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other