Nigina R. Kholmatova

Responsible for project communications related to advocacy and awareness, working with the VET4UZ team to develop and disseminate materials to key stakeholders. Developed and maintained media relations including drafting articles, press releases and organizing media coverage. Managed digital communications and social media platforms. Produced advocacy and branding materials and supported stakeholder and donor relations with meeting minutes, visit schedules and information kits. Assisted in organizing events and campaigns to promote VET reform and monitored the effectiveness and impact of communication activities.

Developed and implemented marketing strategies to achieve medium and long-term goals. Promoted and strengthened the university brand image domestically and internationally. Managed advertising and PR policies to enhance the university’s positive image. Created corporate culture and ensured a unified marketing policy. Led promotional campaigns targeting potential applicants. Monitored media coverage and provided advisory support to university divisions on marketing strategy implementation. Managed social media resources and website information updates. Prepared monthly task reports and developed website structure.

Conducted market research and identified target audience. Developed and controlled implementation of public relations and marketing strategy. Managed university website content and social media platforms with press releases, daily posts, photo and video materials. Oversaw overall marketing department processes.