Nihaal Shah
SEO specialist with nearly 3 years of experience in digital marketing, focused on driving organic growth, increasing qualified website traffic, and strengthening search visibility using data-driven SEO strategies and…
About
SEO specialist with nearly 3 years of experience in digital marketing, focused on driving organic growth, increasing qualified website traffic, and strengthening search visibility using data-driven SEO strategies and marketing campaigns aligned with AI optimization (AIO), SEO, and GEO targeting. Proven expertise in enhancing organic rankings and optimizing content for AI overview visibility, with a strong track record of executing full-spectrum digital campaigns to maximize ROI and audience engagement for global markets.
- 2 years' experience
- Joined July 2026
Industry experience
- Software & Internet
- Media & Entertainment
Work experience
Executed on-page and off-page SEO strategies that significantly improved organic rankings and website traffic. Optimized website content to rank in AI overviews and enhance topical authority. Built high-quality backlinks to strengthen domain authority and improve keyphrase rankings. Developed marketing strategies for company events including release of notes, awards, and honorable mentions. Created news and press releases as part of content marketing initiatives. Monitored and analyzed performance data from Google Search Console and Google Analytics to track impressions, clicks, and overall traffic growth.
Enhanced SEO through on-page optimization. Implemented page-level optimization to improve user experience. Increased engagement with blog optimization and improved blog visibility through promotion. Implemented effective off-page SEO activities. Ran strategic email campaigns for lead generation for a web-to-print software company that enables automation in pricing, personalization, order management, and print production.
Education
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