Multidisciplinary marketing and data professional with a Bachelor’s degree in International Business Management and Development, specialized in strategic and operational marketing as well as international marketing.
My background combines strong analytical expertise with hands-on marketing execution, allowing me to bridge the gap between data, strategy, and content.
With experience as a data engineer and data analyst, I help businesses turn raw data into clear, actionable insights. I build dashboards and reporting systems (including Power BI) that make marketing performance easy to understand and optimize. At the same time, I bring over 11 years of experience in social media management and content creation, developing and executing content strategies that grow engagement, strengthen brand identity, and support business goals.
I have managed social media accounts for international public and cultural institutions in a global city environment, as well as for premium lifestyle and design-oriented brands. These experiences have given me a strong understanding of how to adapt tone, storytelling, and strategy across different audiences and industries.
I offer a combination of strategic thinking and hands-on execution, including:
- Social media management and content creation
- Development of social media and marketing strategies with clear next steps
- Marketing strategy design aligned with business objectives
- Data analysis and performance tracking
- Power BI dashboard development for marketing insights and decision-making
My approach is both creative and data-driven: I focus on building strategies that are not only visually and creatively strong, but also measurable and results-oriented.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Developed content strategy
- Created monthly content calendars
- Designed and published social media content
- Managed community engagement
- Monitored performance metrics
- Increased audience engagement
- Improved consistency in brand messaging
- Strengthened online visibility for events and initiatives
Overview
Managed the social media presence of an international cultural and diplomatic organization based in New York, promoting events, partnerships, and cultural initiatives.
My Role
Results
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