Multidisciplinary marketing and data professional with a Bachelor’s degree in International Business Management and Development, specialized in strategic and operational marketing as well as international marketing. My background combines strong analytical expertise with hands-on marketing execution, allowing me to bridge the gap between data, strategy, and content. With experience as a data engineer and data analyst, I help businesses turn raw data into clear, actionable insights. I build dashboards and reporting systems (including Power BI) that make marketing performance easy to understand and optimize. At the same time, I bring over 11 years of experience in social media management and content creation, developing and executing content strategies that grow engagement, strengthen brand identity, and support business goals. I have managed social media accounts for international public and cultural institutions in a global city environment, as well as for premium lifestyle and design-oriented brands. These experiences have given me a strong understanding of how to adapt tone, storytelling, and strategy across different audiences and industries. I offer a combination of strategic thinking and hands-on execution, including: * Social media management and content creation * Development of social media and marketing strategies with clear next steps * Marketing strategy design aligned with business objectives * Data analysis and performance tracking * Power BI dashboard development for marketing insights and decision-making My approach is both creative and data-driven: I focus on building strategies that are not only visually and creatively strong, but also measurable and results-oriented.

Multidisciplinary marketing and data professional with a Bachelor’s degree in International Business Management and Development, specialized in strategic and operational marketing as well as international marketing. My background combines strong analytical expertise with hands-on marketing execution, allowing me to bridge the gap between data, strategy, and content. With experience as a data engineer and data analyst, I help businesses turn raw data into clear, actionable insights. I build dashboards and reporting systems (including Power BI) that make marketing performance easy to understand and optimize. At the same time, I bring over 11 years of experience in social media management and content creation, developing and executing content strategies that grow engagement, strengthen brand identity, and support business goals. I have managed social media accounts for international public and cultural institutions in a global city environment, as well as for premium lifestyle and design-oriented brands. These experiences have given me a strong understanding of how to adapt tone, storytelling, and strategy across different audiences and industries. I offer a combination of strategic thinking and hands-on execution, including: * Social media management and content creation * Development of social media and marketing strategies with clear next steps * Marketing strategy design aligned with business objectives * Data analysis and performance tracking * Power BI dashboard development for marketing insights and decision-making My approach is both creative and data-driven: I focus on building strategies that are not only visually and creatively strong, but also measurable and results-oriented.

Available to hire

Multidisciplinary marketing and data professional with a Bachelor’s degree in International Business Management and Development, specialized in strategic and operational marketing as well as international marketing.

My background combines strong analytical expertise with hands-on marketing execution, allowing me to bridge the gap between data, strategy, and content.

With experience as a data engineer and data analyst, I help businesses turn raw data into clear, actionable insights. I build dashboards and reporting systems (including Power BI) that make marketing performance easy to understand and optimize. At the same time, I bring over 11 years of experience in social media management and content creation, developing and executing content strategies that grow engagement, strengthen brand identity, and support business goals.

I have managed social media accounts for international public and cultural institutions in a global city environment, as well as for premium lifestyle and design-oriented brands. These experiences have given me a strong understanding of how to adapt tone, storytelling, and strategy across different audiences and industries.

I offer a combination of strategic thinking and hands-on execution, including:

  • Social media management and content creation
  • Development of social media and marketing strategies with clear next steps
  • Marketing strategy design aligned with business objectives
  • Data analysis and performance tracking
  • Power BI dashboard development for marketing insights and decision-making

My approach is both creative and data-driven: I focus on building strategies that are not only visually and creatively strong, but also measurable and results-oriented.

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Language

English
Fluent
Dutch
Fluent
French
Intermediate
Spanish; Castilian
Beginner

Work Experience

Data & AI advisor at KPMG
May 1, 2026 - Present

Education

Bachelor of international business management at KdG university
September 1, 2020 - June 30, 2024

Qualifications

Microsoft Certified: Power BI Data Analyst Associate
September 1, 2024 - September 1, 2024
Microsoft Certified: Azure Fundamentals
September 1, 2024 - September 1, 2024

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Government, Financial Services, Consumer Goods, Education, Non-Profit Organization
    Social Media Management for an International Cultural Organization

    Overview
    Managed the social media presence of an international cultural and diplomatic organization based in New York, promoting events, partnerships, and cultural initiatives.

    My Role

    • Developed content strategy
    • Created monthly content calendars
    • Designed and published social media content
    • Managed community engagement
    • Monitored performance metrics

    Results

    • Increased audience engagement
    • Improved consistency in brand messaging
    • Strengthened online visibility for events and initiatives