Performance Marketing Executive at WPP Media

Managed cross-platform paid social campaigns across Meta, Pinterest, Reddit, LinkedIn, TikTok, and Snapchat. Built campaign architecture including audience targeting, bidding strategy, and ad creative specifications. Validated expertise in Meta Ads Manager and optimization approaches across Facebook and Instagram. Also handled Nestlé APAC campaigns on Meta, LinkedIn, and TikTok Ads by monitoring daily/weekly spend trends and adjusting budgets, bids, and schedules for accurate delivery.

Performance Marketing Executive at Social, WPP Media

Managed cross-platform paid social campaigns across Meta, Pinterest, Reddit, LinkedIn, TikTok, and Snapchat. Worked on campaign architecture, audience targeting, bid strategy, and creative specifications. Validated expertise in Meta Ads Manager: campaign objectives, audience segmentation, and optimization approaches for Facebook and Instagram. Also handled Nestlé APAC campaigns across Meta, LinkedIn, and TikTok for a global FMCG client; monitored daily/weekly spend trends and adjusted budgets, bids, and schedules to ensure accurate on-target delivery.

Performance Marketing Executive - Social at WPP Media

Owned cross-platform paid social management across Meta, Pinterest, Reddit, LinkedIn, TikTok, and Snapchat, including campaign architecture, audience targeting, bidding strategy, and ad creative specification. Validated and executed expertise in Meta Ads Manager: campaign objectives, audience segmentation, and optimization strategies for performance across Facebook and Instagram. Managed Nestlé APAC campaigns across Meta, LinkedIn, and TikTok, monitoring daily/weekly spend trends and adjusting budgets, bids, and schedules to ensure accurate delivery and targeting.

Performance Marketing Executive - Social at WPP Media, Gurugram

Cross-platform paid social management across Meta, Pinterest, Reddit, LinkedIn, TikTok, Snapchat Ads. Built campaign architecture including audience targeting, bidding strategy, and creative specifications. Validated expertise in Meta Ads Manager and optimized objectives, audience segmentation, and campaign optimization for Facebook & Instagram. Managed Nestlé APAC campaigns across Meta, LinkedIn, and TikTok, monitoring daily/weekly spend trends and adjusting budgets, bids, and schedules to ensure accurate delivery.

Performance Marketing (NYE & Christmas Drop project) at Thrillophilia, Jaipur

Led end-to-end execution (strategy and creative planning) for an exclusive audience campaign with a top line target of ₹1.5 Cr, using Google/Meta Ads and audience targeting. Achieved 3.8x ROI.

Performance Marketing Executive at Thrillophilia

Generated ₹13 Cr revenue using Google and Meta Ads with ~₹60 Lac ad spend in a competitive travel market. Conducted keyword and audience research, optimizing ad targeting to improve lead quality and reduce CAC from 9000 to 7500. Optimized Google Search and Performance Max campaigns, improving conversion rate by 32% and reducing CPL by 30%. Prepared daily performance reports, analyzed campaign data, and implemented optimizations to improve ROI and efficiency. Optimized end-to-end lead funnel by aligning paid media, CRM, and sales to increase lead quality.

Performance Marketing Executive at Thrillophilia, Jaipur

Generated revenue using Google and Meta Ads, achieving ₹13 Cr revenue with ~₹60 Lac ad spend in a competitive travel market. Conducted keyword and audience research, optimized ad targeting to improve lead quality and reduce CAC from 9000 to 7500. Optimized Google Search and Performance Max campaigns, improving conversion rate by 32% and reducing CPL by 30%. Prepared daily performance reports, analyzed campaign data, and implemented optimizations to improve ROI and efficiency. Improved lead funnel by aligning paid media, CRM, and sales team processes to increase lead quality.

Performance Marketing - Executive at Thrillophilia

Generated ₹13 Cr revenue via Google & Meta Ads with ₹60 Lac spend in a competitive travel market. Conducted keyword and audience research to improve lead quality and lower CAC from 9000 to 7500. Optimized Google Search and Performance Max campaigns, improving conversion rate by 32% and reducing CPL by 30%. Prepared daily performance reports, analyzed campaign data, and implemented optimizations to improve ROI and efficiency. Optimized end-to-end lead funnel by aligning paid media, CRM, and sales team activities to enhance lead quality.

Performance Marketing - Executive at Thrillophilia, Jaipur

Generated ₹13 Cr revenue using Google & Meta Ads with ~₹60 Lac spend. Conducted keyword and audience research to improve lead quality and reduce CAC from ~9000 to ~7500. Optimized Google Search and Performance Max campaigns, improving conversion rate by 32% and reducing CPL by 30%. Prepared daily performance reports, analyzed campaign data, and implemented optimizations to improve ROI and efficiency. Optimized end-to-end lead funnel by aligning paid media with CRM and the sales team to improve lead quality.

Performance Marketing - Projects (Under Kratshala Marketing Launchpad Program) at Unleavables.com / Swiftie India / (NYE & Christmas Drop Project)

Ran Meta Ads for Unleavables.com (Shopify-hosted D2C custom print apparel) targeting pet lovers, coffee enthusiasts, travel heads, etc.; achieved 590 landing page views with CPLP V of ₹1.27 under budget while reaching 58.9K+ users. Ran Google Ads to drive traffic to Unleavables.com; achieved 83 conversions with 77.57% conversion rate and low cost per conversion of ₹9.35 while utilizing 97% of budget efficiently (107 clicks, 4,913 impressions). Ran Amazon Ads for Swiftie India; delivered 13.8K+ impressions and 115 clicks at low CPC ₹5.79 with 99% traffic from product page placements and branded keywords like “san nidhi bracelet making kit”. For NYE & Christmas Drop project (Thrillophilia), led end-to-end execution (strategy and creative planning) for exclusive audience campaign targeting ₹1.5 Cr topline; achieved 3.8x ROI via Google/Meta.

Marketing Lead (End-to-end campaigns) at NYE & Christmas Drop Project (Thrillophilia)

Led end-to-end execution including strategy and creative planning for exclusive audience campaigns with ₹1.5 Cr topline target. Achieved 3.8x ROI via Google and Meta Ads.

Marketing (Projects under Launchpad Program) - Paid Media (Meta/Google/Amazon) at Under Kratshala Marketing Launchpad Program

Ran Meta Ads to drive traffic to Unleavables.com for a Shopify-hosted D2C custom printed apparel store targeting pet lovers, coffee enthusiasts, and travel heads. Achieved 590 landing page views with CPLP V of ₹1.27 while staying within budget and reaching over 58.9k users. Ran Google Ads for Unleavables.com traffic and achieved 83 conversions with 77.57% conversion rate and low cost per conversion of ₹9.35 using 97% of budget efficiently. Also ran Amazon Ads for Swiftie in India, delivering 13.8k+ impressions and 115 clicks at CPC of ₹5.79 with 99% traffic from product page placements driven by branded keywords.

NYE & Christmas Drop Project Lead (End-to-End Campaign Execution) at Thrillophilia

Led end-to-end execution (strategy and creative planning) for exclusive audience campaigns with a top-line target of ₹1.5 Cr. Achieved 3.8x ROI via Google and Meta Ads.

Marketing Projects (Under Kratfshala Marketing Launchpad Program) - Paid Ads (Traffic & Visibility) at Multiple clients/projects

Ran Meta Ads to drive traffic to Unleavables.com for a Shopify-hosted D2C custom-print apparel store targeting pet lovers, coffee enthusiasts, travel heads, etc. Achieved 590 landing page views with CPLP/V of ₹1.27 and reached 58.9k+ users within budget. Ran Google Ads to drive traffic to Unleavables.com and achieved 83 conversions with 77.57% conversion rate and low cost per conversion of ₹9.35; used 97% of budget effectively (107 clicks and 4,913 impressions). Ran Amazon Ads for Swiftie India to drive visibility; delivered 13.8K+ impressions and 115 clicks at CPC of ₹5.79 with 99% traffic from product page placements using branded keywords such as “sannidhi bracelet making kit”.

Project lead / Performance Marketing (New Year & Christmas drop campaign) at Thrillophilia

Led end-to-end execution including strategy and creative planning for an exclusive audience campaign with a target top-line of ₹1.5 Cr. Achieved 3.8x ROI via Google and Meta Ads.

Performance Marketing (Projects under Kratshala Marketing Launchpad) at Undisclosed / Freelance (Under Kratshala Marketing Launchpad Program)

Ran Meta Ads to drive traffic to Unleavables.com (Shopify-hosted D2C custom print apparel store targeting pet lovers, coffee enthusiasts, travel heads, etc.). Achieved 590 landing page views with CPLP V of ₹1.27 and reached 58.9k+ users under budget. Ran Google Ads to drive traffic to Unleavables.com, achieving 83 conversions with a 77.57% conversion rate and low cost per conversion of ₹9.35. Utilized 97% of the budget efficiently; generated 107 clicks and 4,913 impressions. Ran Amazon Ads for Swiftie India (DIY bracelet-making kits for kids). Delivered 13.8K+ impressions and 115 clicks at CPC ₹5.79, with 99% traffic from product page placements and branded keywords like “sannidhi bracelet making kit”.

Performance Marketing (Projects under Launchpad) at Unleavables / Swiftie India / Amazon Ads

Ran Meta Ads to drive traffic to an eCommerce landing page for an on Shopify-hosted D2C custom apparel store targeting pet lovers, coffee enthusiasts, and travel heads; achieved 590 landing page views with CPLP V of ₹1.27 while reaching 58.9k users under budget. Ran Google Ads to drive traffic to the same store, achieving 83 conversions with a 77.57% conversion rate and low cost per conversion (₹9.35), using 97% of budget efficiently with 107 clicks and 4,913 impressions. Ran Amazon Ads for Swiftie India (Amazon-listed DIY bracelet-making kit for kids), delivering 13.8K+ impressions and 115 clicks with CPC ₹5.79, with 99% traffic from product page placements driven by branded key terms (e.g., ‘sannidhi bracelet making kit’).

Performance Marketing Lead (New Year & Christmas Drop Project) at Thrillophilia

Led end-to-end execution (strategy and creative planning) for an exclusive audience campaign targeting a top-line goal of ₹1.5 Cr. Achieved 3.8x ROI via Google/Meta Ads.

Performance Marketing Associate (Projects under Launchpad Program) at UnderKraftshala Marketing Launchpad Program

Ran Meta Ads to drive traffic to Unleavables.com (Shopify-hosted D2C custom print apparel store). Achieved 590 landing page views with CPLP V of ₹1.27 while reaching 58.9k+ users. Ran Google Ads to drive traffic to Unleavables.com and achieved 83 conversions with a 77.57% conversion rate, cost per conversion of ₹9.35, using 97% of budget efficiently; drove 107 clicks and 4,913 impressions. Ran Amazon Ads for Swiftie India (Amazon-listed DIY bracelet kit). Delivered 13.8k+ impressions and 115 clicks at a low CPC of ₹5.79, with 99% traffic from product page placements and branded keywords such as “san nidhi bracelet making kit” to drive engagement.

Digital Marketing Lead (NYE & Christmas Drop Project) at Thrillophilia, Jaipur

Led end-to-end execution including strategy and creative planning for an exclusive audience campaign with a target top-line amount of ₹1.5 Cr. Achieved 3.8x ROI via Google and Meta Ads.

Media Buyer (Projects under Launchpad / Marketing) at Under Krafshala / Shala Launchpad Program

Ran Meta Ads to drive traffic to Unleavables.com for an Shopify-hosted D2C custom printed apparel store targeting pet lovers, coffee enthusiasts, travel heads, etc. Achieved 590 landing page views with CPLP V of ₹1.27 and reached 58.9k users. Ran Google Ads to drive traffic to Unleavables.com achieving 83 conversions at 77.57% conversion rate with low cost per conversion of ₹9.35, using 97% of budget efficiently. Drove Amazon Ads for Swiftie India, delivering 13.8K+ impressions and 115 clicks at CPC ₹5.79 with 99% traffic from product page placements using branded keywords like 'san nidhi bracelet making kit'.

E-commerce Manager at Chic Vida Jewels

Catalyzed an ad campaign that achieved 80.4% surge in total sales ($9,155.49), supporting business growth and improving profitability. Boosted sales by crafting and optimizing high-quality product listings, proactively resolving website/e-commerce platform queries, improving conversion rates, and increasing customer satisfaction.