Nika Mirfakhraei

Contributed to CIF portfolio relaunch, supporting expansion into a new segment and driving strong early sales results and increased brand penetration. Supported digital campaign activations reaching 10M+ across channels. Contributed to sales growth by supporting an optimized go-to-market and product launch strategy. Contributed to the launch of two new products (Cif Glass Cleaner 2024; Cif Foam Spray 2025). Assisted in managing brand and digital marketing budgets, supporting effective allocation and performance tracking. Partnered with Sales and E-commerce teams to integrate online and offline initiatives, contributing to conversion growth and sales uplift. Supported execution of integrated 360° campaigns across digital and trade channels. Supported the Category Brand Manager in developing and implementing brand and digital strategies aligned with business objectives. Coordinated timelines, reporting, and cross-functional communication to ensure on-time campaign execution. Contributed

Managed client relationships and website development projects. Coordinated designers and developers to deliver brand-focused digital solutions. Managed project timelines and ensured client satisfaction.

Led campaign coordination for Unilever brands and other top national brands in Iran. Supported development of integrated marketing strategies and campaign execution. Managed client accounts and served as primary point of contact between brands and internal teams. Ensured alignment between client objectives, creative output, and delivery timelines.