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Hi, I’m Nicole Rhodes, a Creative Director and Marketing Strategist with over a decade of experience building and scaling direct-to-consumer brands. I specialize in launching campaigns, creating social-first content, and driving revenue through innovative paid media and viral strategies. I’ve consulted for venture-backed startups and independent businesses, developing high-impact marketing systems and mentoring teams to execute at scale. I’m passionate about brand storytelling, market research, and funnel optimization that converts audiences into loyal customers.…Hi, I’m Nicole Rhodes, a Creative Director and Marketing Strategist with over a decade of experience building and scaling direct-to-consumer brands. I specialize in launching campaigns, creating social-first content, and driving revenue through innovative paid media and viral strategies. I’ve consulted for venture-backed startups and independent businesses, developing high-impact marketing systems and mentoring teams to execute at scale. I’m passionate about brand storytelling, market research, and funnel optimization that converts audiences into loyal customers.

Nicole Rhodes

Creative Director, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Nicole Rhodes, a Creative Director and Marketing Strategist with over a decade of experience building and scaling direct-to-consumer brands. I specialize in launching campaigns, creating social-first content, and driving revenue through innovative paid media and viral strategies. I’ve consulted for venture-backed startups and independent businesses, developing high-impact marketing systems and mentoring teams to execute at scale. I’m passionate about brand storytelling, market research, and funnel optimization that converts audiences into loyal customers.…Hi, I’m Nicole Rhodes, a Creative Director and Marketing Strategist with over a decade of experience building and scaling direct-to-consumer brands. I specialize in launching campaigns, creating social-first content, and driving revenue through innovative paid media and viral strategies. I’ve consulted for venture-backed startups and independent businesses, developing high-impact marketing systems and mentoring teams to execute at scale. I’m passionate about brand storytelling, market research, and funnel optimization that converts audiences into loyal customers.

Available to hire

Hi, I’m Nicole Rhodes, a Creative Director and Marketing Strategist with over a decade of experience building and scaling direct-to-consumer brands. I specialize in launching campaigns, creating social-first content, and driving revenue through innovative paid media and viral strategies.

I’ve consulted for venture-backed startups and independent businesses, developing high-impact marketing systems and mentoring teams to execute at scale. I’m passionate about brand storytelling, market research, and funnel optimization that converts audiences into loyal customers.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Freelance Marketing Consultant at Self-Employed

January 1, 2021 - Present

Led marketing strategy and campaign execution for venture-backed startups and small independent businesses. Built end-to-end marketing systems focused on acquisition, retention, and brand growth. Trained and mentored internal marketing teams on social media strategy, content creation, and performance optimization. Developed scalable content strategies leveraging viral trends and platform algorithms. Advised founders on brand positioning and go-to-market strategies. Audited and optimized marketing funnels to improve conversion rates and ROI.

Marketing Specialist / Creative Director at Ruby May Inc.

May 1, 2015 - Present

Directed full-scale marketing campaigns to maximize traffic, engagement, and conversions. Developed high-performing creative across paid and organic channels. Built and managed a creative and marketing team of 15. Designed and implemented strategic marketing plans aligned with business growth. Leveraged social media algorithms to increase reach while minimizing ad spend. Managed multiple brand accounts simultaneously.

Founder / Creative Director / Marketing Director at LashyBox

February 1, 2019 - October 1, 2021

Founded and scaled a subscription-based beauty brand to $2M+ annual revenue. Developed and executed all marketing strategies including paid ads and influencer campaigns. Conducted market research and optimized pricing and positioning. Built and optimized customer acquisition funnels and retention strategies. Led promotional campaigns to drive consistent growth.