NIKOLETT MÜLLER

Ensured continuous online presence, branding, and strategic direction for premium beauty brands as an independent expert. Created short-form video content (Reels, TikTok, Shorts), photography, and occasional Canva graphics to support visual identity. Coordinated influencer partnerships and collaborations, performed market research and trend analysis, and worked with agency creative teams to support smooth campaign execution.

Developed a comprehensive social media strategy for Planet Budapest, an event expanded with sustainability and education-focused content. Produced high-quality short-form video, photography, and Canva graphics to make complex topics engaging and accessible. Managed a multi-channel digital presence to increase brand awareness and ensure consistent communication of the event’s mission, while coordinating creative teams with detailed briefs.

For the Planet Budapest project, I steered the entire digital identity and social ecosystem, transforming a high-level sustainability expo into a scroll-stopping "edutainment" movement. My role was centered on architecting a multi-platform strategy that translated complex environmental science into a premium, high-aesthetic narrative that actually resonated with a lifestyle-focused audience. Beyond high-level conceptualization, I acted as the creative lead, briefing and synchronizing a cross-functional team of copywriters and designers to ensure every reel, story, and post felt like a unified brand experience. I maintained a heavy focus on data-led iteration, using early engagement metrics to aggressively optimize our content mix and targeting strategies in the lead-up to the event launch. This went beyond just managing a feed; I handled the broader marketing and operational logistics to ensure our digital community-building translated into massive real-world awareness and physical event attendance.