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I’m a marketing and growth leader with 10+ years of experience owning full-funnel growth and demand generation across B2B SaaS and FinTech, plus D2C and hospitality brands. I focus on revenue outcomes—CAC, AOV, ROAS, LTV, and pipeline contribution—while working closely with founders and engineering teams to turn funnel and market data into decisions that move results even when budgets are tight. I’ve led in-house and agency teams across India, the US, EU, APAC, and Singapore, building repeatable strategies for paid media, marketplaces, and product launches. From cutting D2C CAC by 35% and increasing AOV by 38% to delivering $1.6M+ in incremental revenue for enterprise clients, my goal is always the same: create sustainable growth with strong measurement, experimentation, and cross-functional execution.…I’m a marketing and growth leader with 10+ years of experience owning full-funnel growth and demand generation across B2B SaaS and FinTech, plus D2C and hospitality brands. I focus on revenue outcomes—CAC, AOV, ROAS, LTV, and pipeline contribution—while working closely with founders and engineering teams to turn funnel and market data into decisions that move results even when budgets are tight. I’ve led in-house and agency teams across India, the US, EU, APAC, and Singapore, building repeatable strategies for paid media, marketplaces, and product launches. From cutting D2C CAC by 35% and increasing AOV by 38% to delivering $1.6M+ in incremental revenue for enterprise clients, my goal is always the same: create sustainable growth with strong measurement, experimentation, and cross-functional execution.

Nikita Saxena

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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I’m a marketing and growth leader with 10+ years of experience owning full-funnel growth and demand generation across B2B SaaS and FinTech, plus D2C and hospitality brands. I focus on revenue outcomes—CAC, AOV, ROAS, LTV, and pipeline contribution—while working closely with founders and engineering teams to turn funnel and market data into decisions that move results even when budgets are tight. I’ve led in-house and agency teams across India, the US, EU, APAC, and Singapore, building repeatable strategies for paid media, marketplaces, and product launches. From cutting D2C CAC by 35% and increasing AOV by 38% to delivering $1.6M+ in incremental revenue for enterprise clients, my goal is always the same: create sustainable growth with strong measurement, experimentation, and cross-functional execution.…I’m a marketing and growth leader with 10+ years of experience owning full-funnel growth and demand generation across B2B SaaS and FinTech, plus D2C and hospitality brands. I focus on revenue outcomes—CAC, AOV, ROAS, LTV, and pipeline contribution—while working closely with founders and engineering teams to turn funnel and market data into decisions that move results even when budgets are tight. I’ve led in-house and agency teams across India, the US, EU, APAC, and Singapore, building repeatable strategies for paid media, marketplaces, and product launches. From cutting D2C CAC by 35% and increasing AOV by 38% to delivering $1.6M+ in incremental revenue for enterprise clients, my goal is always the same: create sustainable growth with strong measurement, experimentation, and cross-functional execution.

Available to hire

I’m a marketing and growth leader with 10+ years of experience owning full-funnel growth and demand generation across B2B SaaS and FinTech, plus D2C and hospitality brands. I focus on revenue outcomes—CAC, AOV, ROAS, LTV, and pipeline contribution—while working closely with founders and engineering teams to turn funnel and market data into decisions that move results even when budgets are tight.

I’ve led in-house and agency teams across India, the US, EU, APAC, and Singapore, building repeatable strategies for paid media, marketplaces, and product launches. From cutting D2C CAC by 35% and increasing AOV by 38% to delivering $1.6M+ in incremental revenue for enterprise clients, my goal is always the same: create sustainable growth with strong measurement, experimentation, and cross-functional execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

D2C Growth Marketing Manager at Be Wellness

April 1, 2026 - Present

Owned D2C and marketplace P&L across D2C, marketplace, and retail launch events. Reduced D2C customer acquisition cost by 35% (₹4,831 to ₹3,146) via audience targeting, creative testing, and paid bid optimization. Increased average order value by 38% (₹1,600 to ₹2,207) through bundling, pricing changes, and landing-page merchandising. Improved D2C ROAS from 0.61 to 0.98, and lifted marketplace ROAS from 0.81 to 1.10 using pincode-level targeting, ORM spend rebalancing, and a review-generation program that improved listing conversion. Managed market research, budget forecasting, campaign and revenue management, influencer/athlete partner execution, and performance tracking.

Sr. Performance Marketing Manager at third i

October 1, 2024 - March 1, 2026

Managed in-house marketing, client accounts, and a product feedback loop with engineering for an AI-led all-in-one performance tool. Led founder outreach and LinkedIn Sales Navigator-driven client acquisition. Partnered with engineering on product direction for campaign, keyword, and social analysis recommendations. Ran brand campaigns for Phoenix Mall to increase footfall and supported CGH Earth Hotels by increasing leads for underperforming properties using location-level targeting. Drove lead volume growth for GoalTeller with paid acquisition. Set up analytics and tracking for model management, corrected measurement gaps for File.ai Facebook reporting, and improved on-site conversion and sales growth for SoundFun through CRO and performance marketing.

Engagement Manager at iQuanti

November 1, 2022 - September 1, 2024

Led a 15+ member cross-functional team across a global enterprise client portfolio in the US and Canada. Owned global paid media strategy across Google Ads, Meta, LinkedIn, DV360, and YouTube, delivering $1.6M+ in incremental revenue and a 45% ROI uplift. Owned CAC and LTV benchmarks tied to client P&L for HEB (mortgage lending for seniors), Mimecast (cybersecurity), Crestron (home automation), and BreadPay (B2B payments). Reduced CPL through structured experimentation and funnel optimization, grew scope of work by 20% year-on-year, and maintained CSAT above 6/7 while mentoring associates and interns to build a test-and-learn culture.

Senior Manager, Web Business Unit at Bajaj Finserv

April 1, 2022 - October 1, 2022

Digital Marketing Manager at PrimeSoft Digital

May 1, 2021 - April 1, 2022

Paid Marketing Specialist at Google (as per resume experience line)

December 1, 2018 - March 1, 2021

Process Associate at Meta

January 1, 2018 - December 1, 2018

Support Engineer at Microsoft

July 1, 2015 - November 1, 2017