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I am a multidisciplinary creative with over two decades of experience across advertising, branding, illustration, animation, digital design, and art direction. I partner with agencies, studios, and global brands to deliver visually strong, concept-led solutions that are strategically sound and commercially effective. An early adopter of AI in creative workflows, I use emerging tools to accelerate ideation, illustration, animation, and production—always in service of bold ideas and meaningful outcomes. I thrive in collaborative environments, mentoring teams while balancing hands-on craft with strategic leadership.…I am a multidisciplinary creative with over two decades of experience across advertising, branding, illustration, animation, digital design, and art direction. I partner with agencies, studios, and global brands to deliver visually strong, concept-led solutions that are strategically sound and commercially effective. An early adopter of AI in creative workflows, I use emerging tools to accelerate ideation, illustration, animation, and production—always in service of bold ideas and meaningful outcomes. I thrive in collaborative environments, mentoring teams while balancing hands-on craft with strategic leadership.

Nikki Meier

Creative Director, Graphic Designer, Illustrator, +3

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I am a multidisciplinary creative with over two decades of experience across advertising, branding, illustration, animation, digital design, and art direction. I partner with agencies, studios, and global brands to deliver visually strong, concept-led solutions that are strategically sound and commercially effective. An early adopter of AI in creative workflows, I use emerging tools to accelerate ideation, illustration, animation, and production—always in service of bold ideas and meaningful outcomes. I thrive in collaborative environments, mentoring teams while balancing hands-on craft with strategic leadership.…I am a multidisciplinary creative with over two decades of experience across advertising, branding, illustration, animation, digital design, and art direction. I partner with agencies, studios, and global brands to deliver visually strong, concept-led solutions that are strategically sound and commercially effective. An early adopter of AI in creative workflows, I use emerging tools to accelerate ideation, illustration, animation, and production—always in service of bold ideas and meaningful outcomes. I thrive in collaborative environments, mentoring teams while balancing hands-on craft with strategic leadership.

Available to hire

I am a multidisciplinary creative with over two decades of experience across advertising, branding, illustration, animation, digital design, and art direction. I partner with agencies, studios, and global brands to deliver visually strong, concept-led solutions that are strategically sound and commercially effective.

An early adopter of AI in creative workflows, I use emerging tools to accelerate ideation, illustration, animation, and production—always in service of bold ideas and meaningful outcomes. I thrive in collaborative environments, mentoring teams while balancing hands-on craft with strategic leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Director at Studio X (WPP/Coca-Cola)

January 1, 2024 - Present

Led multi-disciplinary teams to conceptualize and execute integrated campaigns across TV, print, web, radio, and digital. Re-positioned the agency’s creative strategy toward bespoke, high-quality work, increasing above-the-line client spend. Delivered multi-channel campaigns for clients including Coca-Cola and Pan-African initiatives, building cohesive storytelling across channels and establishing a high creative standard.

Creative Director at Brand New Advertising

January 1, 2010 - January 1, 2015

Conceptualized and delivered through-the-line campaigns, building social-first storytelling and a high-quality, bespoke creative standard across accounts. Drove integrated campaigns that strengthened brand presence and delivered measurable growth.

Executive Creative Director at Deloitte - BHP Billiton/South 32

January 1, 2015 - January 1, 2016

Directed the South Africa rebranding initiative from Deloitte to South32, overseeing launch events, PR, signage, marketing, and advertising. Served as brand custodian, coordinating with Deloitte, BHP Billiton teams, Exco, and external vendors to maintain brand integrity across touchpoints.

Lead Animator at National Geographic / Disney Channel - Team Sayari

January 1, 2022 - January 1, 2023

Led end-to-end animation production for new educational content, compressing cycles to deliver character-led micro-lessons. Created visuals culturally relevant to engage parents and children, maintaining quality and schedule during uncertain times. Won Promax 2023 for Best Use of Design in a Video (Team Sayari).