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I’m a multidisciplinary freelancer with experience in content production, social media, branding, and project coordination. I’ve worked on marketing, business development, and digital content across international environments, with a strong focus on clear communication and audience engagement. I bring a mix of creativity, strategy, and hands-on execution to help brands grow and tell their story effectively.…I’m a multidisciplinary freelancer with experience in content production, social media, branding, and project coordination. I’ve worked on marketing, business development, and digital content across international environments, with a strong focus on clear communication and audience engagement. I bring a mix of creativity, strategy, and hands-on execution to help brands grow and tell their story effectively.

Niko Li

Content Producer, Marketing Strategist, Brand Strategist, +6

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I’m a multidisciplinary freelancer with experience in content production, social media, branding, and project coordination. I’ve worked on marketing, business development, and digital content across international environments, with a strong focus on clear communication and audience engagement. I bring a mix of creativity, strategy, and hands-on execution to help brands grow and tell their story effectively.…I’m a multidisciplinary freelancer with experience in content production, social media, branding, and project coordination. I’ve worked on marketing, business development, and digital content across international environments, with a strong focus on clear communication and audience engagement. I bring a mix of creativity, strategy, and hands-on execution to help brands grow and tell their story effectively.

Available to hire

I’m a multidisciplinary freelancer with experience in content production, social media, branding, and project coordination. I’ve worked on marketing, business development, and digital content across international environments, with a strong focus on clear communication and audience engagement. I bring a mix of creativity, strategy, and hands-on execution to help brands grow and tell their story effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Chinese

Intermediate

Work Experience

Founder & Marketing Manager at Self-employed / Paris-based venture

January 2, 2024 - April 20, 2025

Created and published over 100 posts, generating 160,000 visits and boosting brand exposure by 40%. Optimized content strategies by analyzing user behavior, market trends, and competitor dynamics, improving marketing effectiveness by 20%. Founded a digital marketing agency in Brisbane through the Xiaohongshu platform to offer promotional and marketing services to catering and entertainment businesses in Australia, helping them increase their customer base.

Intern – Business Development at Brisbane-based digital marketing agency

January 2, 2023 - June 20, 2023

Collaborated with the sales team, supported dealer partnerships, and helped expand the client base in Australia. Conducted market research to identify new dealership opportunities and assisted in developing promotional programs.

Finance & Operations Intern at Dutch Team (Prox)

January 1, 2019 - December 31, 2022

Worked to improve financial processes, ensuring timely dealer payments and providing feedback. Assisted with dealer reconciliations and online tooling to improve financial administration; helped develop dealer solutions and streamline processes.

Founder & Marketing Manager

January 1, 2022 - January 1, 2023

Founded and managed a digital marketing agency, delivering promotional campaigns, content strategy, and online branding. Created and published over 100 posts, generating 160,000 visits and boosting brand exposure by 40%. Optimized content strategies by analyzing user behavior and market trends, improving marketing effectiveness by 20%. Collaborated with local businesses to implement personalized promotional programs, increasing customer traffic and sales by an estimated 15%. Grew client social media followers by 30%, enhancing customer engagement and retention.

Sales Assistant

January 1, 2023 - June 1, 2023

Supported sales targets and improved dealer relationships through personalized recommendations and customer interactions. Contributed to dealer performance improvements and expanded market opportunities. Assisted in developing solutions for dealers needing better visibility and marketing, such as optimizing website content and increasing search engine presence.