Available to hire
Hi, I’m Nikola Milicevic, a SEO strategist and digital marketing leader with over 15 years of experience driving sustainable traffic, visibility, and conversions. I blend technical SEO, content architecture, and performance marketing to unlock growth for complex, international projects.\n\nI’ve led multi-market SEO programs, rebuilt site architectures around semantic entities, and integrated AI-assisted discovery and internal linking into unified growth frameworks. I’m passionate about turning data into strategy and collaborating cross-functionally to create lasting impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Serbian
Fluent
English
Fluent
Work Experience
SEO Lead (AI SEO) at Fintiba
April 1, 2024 - February 1, 2026Led SEO and AI-SEO strategy for a Germany visa and relocation services platform; doubled organic search visibility through technical, structural and semantic optimization; increased AI-search system visibility from ~400K to 12.7M; designed and implemented a new site architecture based on entity relationships and user journeys; rebuilt content ecosystem with semantic clusters and AI-aligned structuring; integrated technical SEO, internal linking, and content strategy into a unified organic growth framework; positioned organic search and AI discovery as primary acquisition channels.
SEO Lead / PPC at Kaiserhund.com
January 1, 2023 - April 1, 2024Implemented SEO strategies to increase online visibility and drive organic traffic; developed and executed email marketing campaigns to improve customer retention and engagement; created, managed and optimized PPC advertising campaigns to drive targeted traffic and maximize ROI; analyzed website performance and campaign data to identify growth opportunities and implement actionable improvements.
SEO Lead at Mondlampe
June 1, 2019 - January 1, 2024Managed pay-per-click (PPC) campaigns; optimized ad spend to increase ROI and drive traffic; collaborated with team to develop content strategies aligned with SEO best practices; improved product visibility and user base.
Digital Marketing Manager / SEO / ASO at Kitterra LLC
October 1, 2016 - September 1, 2023Executed SEM and SEO strategies to maximize website traffic and advertising revenue; led inbound marketing and content management efforts; nurtured user engagement and community growth.
Owner / Founder at Giant Media
December 1, 2014 - March 1, 2018Founded Giant Media, leading a team of digital marketing professionals; provided strategic consulting including advertising plans and sales development strategies for online platforms; focused on brand development, website traffic growth, UI improvement, SEO and email marketing.
Digital Marketing Manager / SEO / PPC Advertising at Site Cake
April 1, 2014 - September 1, 2018Site Cake is a simple CMS for static HTML & PHP websites; managed SEO/SEM and advertising campaigns to foster robust community engagement; enhanced product visibility and user base for a simple, drag-and-drop CMS for easy web site editing.
Co-Founder at 60.rs
January 1, 2008 - January 1, 2013Co-founded 60.rs; involvement in startups and EU projects coordination; early career entrepreneurial experience.
EU Projects Coordinator at NSHC
November 1, 2006 - April 1, 2009Coordinated EU projects and marketing activities; contributed to international collaboration efforts within Serbia.
Marketing Assistant at TICA Media
January 1, 2003 - January 1, 2006Supported marketing operations, content creation, and early career experience in Serbian market.
SEO Lead at Fintiba
April 1, 2024 - February 28, 2026Led SEO and AI-SEO strategy for a Germany visa and relocation services platform; doubled organic search visibility through technical, structural, and semantic optimization; increased AI-search system visibility (tracked via Semrush) from ~400K to 12.7M; designed and implemented a site architecture based on entity relationships and user journeys; rebuilt content ecosystem using semantic clusters and AI-aligned structuring; integrated technical SEO, internal linking, and content strategy into a unified organic growth framework; positioned organic search and AI discovery as primary acquisition channels.
SEO Lead at MondLampe.com
June 1, 2019 - January 31, 2024Managed organic search strategies and PPC campaigns to boost traffic and conversions; authored content strategies aligned with SEO best practices; collaborated with teams to optimize site architecture and content.
Owner at Giant Media
December 1, 2014 - March 31, 2018Founded Giant Media, led a team of digital marketing professionals; provided strategic consulting including advertising plans and sales development strategies for online platforms; focused on brand development, website traffic growth, UI improvements, SEO, and email marketing.
Digital Marketing Manager / SEO / PPC Advertising - SEO at Site Cake
April 1, 2014 - September 30, 2018Managed SEO and SEM campaigns to foster robust community engagement; enhanced product visibility and user base for a simple CMS; led SEO/SEM initiatives and advertising campaigns.
Co-Founder at 360.rs
January 1, 2008 - December 31, 2013Co-founded a tech venture; contributed to early-stage development, marketing, and growth strategies.
Marketing Assistant at TICA Media / NSHC.org.rs
January 1, 2003 - December 31, 2006Supported marketing initiatives; assisted in marketing campaigns and project coordination for EU-related projects.
SEO Lead / PPC at Kaiser Hund
January 1, 2023 - April 1, 2024Implemented SEO strategy to increase online visibility and traffic; developed and executed email campaigns using Klaviyo; improved customer retention and engagement; created and optimized PPC campaigns to drive targeted traffic and ROI.
SEO Lead at Mond lampe
June 1, 2019 - January 1, 2024Managed pay-per-click campaigns and organic search; optimized ad spend to boost ROI; collaborated on content strategies aligned with SEO best practices to improve site performance.
Digital Marketing Manager / PPC Advertising - SEO at Site Cake
April 1, 2014 - September 1, 2018Managed SEO/SEM campaigns on a simple CMS-driven site, improving product visibility and user engagement; led content and advertising initiatives to drive growth and revenue.
Owner at Giant Media - Digital Marketing Agency
December 1, 2014 - March 1, 2018Founded Giant Media and led a team of digital marketing professionals; provided strategic consulting including advertising plans and sales development strategies for online platforms; focus on brand development, traffic growth, UI improvement, SEO, and email marketing.
SEO Lead / PPC at Kitterra LLC
January 1, 2023 - April 1, 2024Implemented SEO and PPC strategy for a German visa and relocation services platform, targeting international users. Doubled overall organic search visibility through technical, structural, and semantic optimization. Increased AI-powered search system visibility from ~400K to 12.7M (tracked via Semrush AI metrics).
Owner / Digital Marketing Manager at Giant Media - Digital Marketing Agency
December 1, 2014 - March 1, 2018Provided strategic consulting, including advertising plans and sales development strategies for online platforms. Focused on brand development, website traffic growth, UI improvements, SEO, and email marketing.
Digital Marketing Manager / SEO & SEM at Site Cake
April 1, 2014 - September 1, 2018Managed SEO/SEM campaigns and advertising to foster community engagement; improved product visibility and user growth for a simple CMS-based site; enhanced user experience through UI improvements and content optimization.
SEO & AI SEO Lead at Finiba
April 1, 2024 - February 1, 2026Led SEO and AI-SEO strategy for a Germany-based visa and relocation services platform targeting international users. Doubled overall organic visibility through technical, structural, and semantic optimization. Increased AI-search system visibility from ~400K to 12.7M Semrush-tracked metrics. Conducted deep semantic entity analysis and redesigned site architecture; rebuilt content ecosystem using semantic clusters, topic maps, and AI-aligned structuring. Integrated technical SEO, internal linking, and content strategy into a unified organic growth framework, positioning organic search and AI discovery as primary acquisition channels.
Digital Marketing Manager / SEO / SEM at Site Cake
April 1, 2014 - September 1, 2018Managed SEO/SEM and advertising campaigns for Site Cake CMS-based sites; fostered robust community engagement; enhanced product visibility and user base for a simple drag-and-drop CMS.
Education
Bachelor of Law (LLB), International Law and Legal Studies at University of Novi Sad
January 1, 1998 - January 1, 2004Qualifications
Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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