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Hi, I’m Nikita - a digital-first strategist passionate about building meaningful connections at the intersection of technology, human behaviour, and culture. I’m driven by continuous learning and thoughtful innovation, using insight-led, sustainable solutions to create more inclusive, human-centred digital experiences. For a greater illustration of my background and qualifications, please feel free to connect with me.…Hi, I’m Nikita - a digital-first strategist passionate about building meaningful connections at the intersection of technology, human behaviour, and culture. I’m driven by continuous learning and thoughtful innovation, using insight-led, sustainable solutions to create more inclusive, human-centred digital experiences. For a greater illustration of my background and qualifications, please feel free to connect with me.

Nikita Pillay

Social Media Manager, Content Producer, Brand Designer, +6

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Hi, I’m Nikita - a digital-first strategist passionate about building meaningful connections at the intersection of technology, human behaviour, and culture. I’m driven by continuous learning and thoughtful innovation, using insight-led, sustainable solutions to create more inclusive, human-centred digital experiences. For a greater illustration of my background and qualifications, please feel free to connect with me.…Hi, I’m Nikita - a digital-first strategist passionate about building meaningful connections at the intersection of technology, human behaviour, and culture. I’m driven by continuous learning and thoughtful innovation, using insight-led, sustainable solutions to create more inclusive, human-centred digital experiences. For a greater illustration of my background and qualifications, please feel free to connect with me.

Available to hire

Hi, I’m Nikita - a digital-first strategist passionate about building meaningful connections at the intersection of technology, human behaviour, and culture. I’m driven by continuous learning and thoughtful innovation, using insight-led, sustainable solutions to create more inclusive, human-centred digital experiences.

For a greater illustration of my background and qualifications, please feel free to connect with me.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Executive at Baby Moriltd

February 20, 2025 - Present

Developed and executed a data-driven organic social media strategy along with leading social-first campaigns. Created and managed compelling content while introducing innovative strategies to enhance product shareability and boost organic reach. Tracked performance and optimised strategy, setting and achieving monthly and quarterly KPIs through detailed weekly and monthly reports.

Social Media Manager & Content Producer at New Media

July 1, 2022 - February 20, 2025

Responsible for the content creation, analysis and implementation of online content and social media (SMP posts, Blog posts, Stories). Conducting ongoing analysis of campaign performance and strategies, integrating data-driven insights for optimisation.

Content Creator / Communications Specialist at Ahmed Kathrada Foundation

September 1, 2020 - February 28, 2022

Spoke head ed content creation, analysis, strategy and implementation across online platforms and social media channels. Developed and executed strategies for various media channels, analysing performance reports to enhance engagement and outreach across campaigns.

Junior Media Liaison Officer BDS South Africa at BDS South Africa

August 1, 2018 - February 28, 2019

Responsible for leading teams in executing social awareness campaigns, with a focus on leveraging digital media for impact. Drove strategic media engagement and fostered government and DIRCO relations to amplify advocacy initiatives and campaigns. Published thought leadership articles on the intersection of religion, politics, and conflict resolution.