Available to hire
I’m a brand partnerships specialist focused on shaping collaboration models and closing high-value deals in luxury, fashion, and lifestyle. I translate creative briefs into structured commercial frameworks, lead negotiations, and nurture senior stakeholder relationships to deliver measurable business results.
I’m fluent in Japanese and French, bring experience from Tokyo to London, and have a hands-on background in editorial coordination, campaign production, and brand launches across design, hospitality, and media. I’m available immediately for short-term freelance engagements.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Japanese
Advanced
French
Advanced
Turkish
Fluent
English
Fluent
Italian
Beginner
Work Experience
Founder / Brand Strategist at Sunday Roast, London
January 1, 2019 - PresentIndependent brand strategy and commercial development consultancy for design, hospitality, and lifestyle brands. Structured and closed commercial agreements end to end, defined collaboration models, scoped deliverables and pricing, and drove projects to confirmed agreements with senior decision-makers. Developed bespoke commercial proposals and partnership frameworks, translating creative/editorial briefs into structured documents with clear scope, deliverables, and budget framing. Led the full brand launch of a fine jewellery label entering the UK market, shaping editorial and commercial positioning that secured a press placement within the first year. Managed concurrent client relationships across hospitality, design, and lifestyle with confidentiality and professionalism.
Wholesale Manager at Climpson and Sons, London
June 1, 2022 - April 1, 2024Built and managed the full commercial partnership pipeline as a solo operator, generating over £200k in wholesale revenue across 18 months and growing won accounts by 17%. Developed bespoke proposals and budget frameworks, translating brand positioning into deal structures that closed. Structured and closed agreements with accounts across hospitality, retail, and lifestyle, improving conversion ratio and account quality. Co-led a brand and marketing campaign anchored in consumer insight that delivered 885% ROAS within 12 months.
Account Manager / Creative Writer at Metin Gürsoy PR and Marketing, Istanbul
January 1, 2011 - January 1, 2013Managed luxury brand partnerships including Hermès, overseeing commercial agreements, campaign delivery, and high-profile event collaborations with press, media, and cultural figures. Produced all advertising copy, editorial content, and brand communications across luxury and lifestyle client campaigns.
Creative Director at Teknomore Records, Istanbul
January 1, 2017 - January 1, 2018Delivered creative direction for a high-profile commission at Milan Fashion Week. Oversaw brand identity, visual assets, event collateral and creative output across the label's roster, working directly from brief through to final execution.
Influencer Marketing Manager at Novo London, London
September 1, 2020 - December 1, 2020In-house role owning influencer partnership outreach, placement, and campaign monitoring across Instagram and social channels. Managed content calendar and editorial strategy aligned to brand positioning and seasonal priorities.
Content Manager at Room and Rumours Luxury Concept Store, Istanbul
January 1, 2016 - January 1, 2017Content management and editorial support for a luxury concept store, coordinating campaigns and editorial output across channels.
Founder at Nairugawa fashion brand
January 1, 2015 - January 1, 2018Founded a fashion label with production and editorial responsibilities across Tokyo and Istanbul, building brand identity and market presence.
Production and Editorial Roles at Various (Tokyo and Istanbul)
January 1, 2006 - January 1, 2013Production and editorial work across multiple fashion and design projects in Tokyo and Istanbul, contributing to creative direction, content, and production pipelines.
Production and Editorial Roles at Various studios, Tokyo & Istanbul
January 1, 2006 - January 1, 2013Production and editorial roles across Tokyo and Istanbul, contributing to editorial content, campaigns, and brand storytelling.
Founder / Brand Strategist at Sunday Roast
January 1, 2019 - PresentIndependent brand strategy and commercial development consultancy for businesses in design, hospitality, and lifestyle. Structured and closed commercial agreements end to end, defined collaboration models, scoping deliverables and pricing, and drove projects to confirmed agreements with senior decision-makers. Developed bespoke commercial proposals and partnership frameworks, translating creative and editorial briefs into structured commercial documents with clear scope, deliverables, and budget framing. Led the full brand launch of a fine jewellery label entering the UK market, shaping the editorial and commercial positioning that secured placement in Condé Nast Traveller within the first year. Managed concurrent client relationships independently across hospitality, design, and lifestyle, maintaining confidentiality and professionalism throughout each engagement.
Wholesale Manager at Climpson and Sons
June 1, 2022 - April 1, 2024Built and managed the full commercial partnership pipeline as a solo operator, generating over £200k in wholesale revenue across 18 months and growing won accounts by 17%. Developed bespoke commercial proposals and budget frameworks for prospective partners weekly, translating brand positioning into deal structures that closed. Structured and closed commercial agreements with accounts across hospitality, retail, and lifestyle, improving conversion ratio by 22% and new account quality by 20%. Co-led a brand and marketing campaign grounded in consumer insight that delivered 885% ROAS within 12 months.
Account Manager / Creative Writer at Metin Gürsoy PR and Marketing
January 1, 2011 - January 1, 2013Boutique PR and marketing agency with a luxury client roster including Hermès, Absolut Vodka, Mini, and Jotun Paint. Managed luxury brand partnerships including Hermès, overseeing commercial agreements, campaign delivery, and high-profile event collaborations with press, media, and cultural figures. Produced all advertising copy, editorial content, and brand communications across luxury and lifestyle client campaigns.
Creative Director at Teknomore Records
January 1, 2017 - January 1, 2018Independent music label. Delivered creative direction for a high-profile commission at Milan Fashion Week. Oversaw brand identity, visual assets, event collateral and creative output across the label's roster, working directly from brief through to final execution.
Influencer Marketing Manager at Novo London
September 1, 2020 - December 1, 2020In-house role at a sustainable fashion brand. Owned influencer partnership outreach, placement, and campaign monitoring across Instagram and social channels. Managed content calendar and editorial strategy aligned to brand positioning and seasonal priorities.
Content Manager at Room and Rumours Luxury Concept Store
January 1, 2016 - January 1, 2017Content management and editorial production for luxury concept store.
Production & Editorial Roles
January 1, 2006 - January 1, 2013Production and editorial roles in Tokyo and Istanbul across fashion and luxury contexts.
Education
MA Visual Communication Design at Musashino Art University, Tokyo
January 11, 2030 - January 1, 2011Postgraduate Scholarship (MEXT) at Japanese Government
January 1, 2007 - January 1, 2011BA Public Relations and Publicity at Yeditepe University, Istanbul
January 11, 2030 - January 1, 2005DALF Advanced Diploma in French at Lycée Français de Saint-Benoît, Istanbul
January 11, 2030 - January 1, 1998French-language secondary education at Lycée Français de Saint-Benoît, Istanbul
January 11, 2030 - January 1, 2001MA Visual Communication Design at Musashino Art University, Tokyo
January 11, 2030 - January 1, 2011Japanese Government MEXT Postgraduate Scholarship at Musashino Art University / Japanese Government
January 1, 2007 - January 1, 2011BA Public Relations and Publicity at Yeditepe University, Istanbul
January 11, 2030 - January 1, 2005Lycée Français de Saint-Benoît at Istanbul
January 11, 2030 - January 1, 2001DALF Advanced Diploma in French at DALF / French Education
January 1, 1998 - January 1, 1998MA Visual Communication Design at Musashino Art University, Tokyo
January 11, 2030 - January 1, 2011MEXT Postgraduate Scholarship at Japanese Government MEXT
January 1, 2007 - January 1, 2011BA Public Relations and Publicity at Yeditepe University, Istanbul
January 11, 2030 - January 1, 2005DALF Advanced Diploma in French at Lycée Français de Saint-Benoît, Istanbul
January 1, 1998 - April 29, 2026Baccalaureate at Lycée Français de Saint-Benoît, Istanbul
January 11, 2030 - January 1, 2001MA Visual Communication Design at Musashino Art University, Tokyo
January 11, 2030 - January 1, 2011MEXT Postgraduate Scholarship at Japanese Government
January 1, 2007 - January 1, 2011BA Public Relations and Publicity at Yeditepe University, Istanbul
January 11, 2030 - January 1, 2005DALF Advanced Diploma in French at Lycée Français de Saint-Benoît, Istanbul
January 11, 2030 - January 1, 1998French-language secondary education at Lycée Français de Saint-Benoît, Istanbul
January 11, 2030 - January 1, 2001Qualifications
Negotiation Mastery
April 1, 2024 - April 27, 2026Coffee Skills Program: Foundation
January 1, 2025 - April 27, 2026Negotiation Mastery
April 1, 2024 - April 29, 2026Coffee Skills Program: Foundation
January 1, 2025 - April 29, 2026DALF Advanced Diploma in French
January 1, 1998 - April 29, 2026Negotiation Mastery
April 1, 2024 - April 29, 2026Coffee Skills Program: Foundation
January 1, 2025 - April 29, 2026Negotiation Mastery
April 1, 2024 - April 29, 2026Coffee Skills Program: Foundation
January 1, 2025 - April 29, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Other, Consumer Goods
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