NIL YABANLI

Built and managed the full commercial partnership pipeline as a solo operator, generating over £200k in wholesale revenue across 18 months and growing won accounts by 17%. Developed bespoke commercial proposals and budget frameworks for prospective partners weekly, translating brand positioning into deal structures that closed. Structured and closed commercial agreements with accounts across hospitality, retail, and lifestyle, improving conversion ratio by 22% and new account quality by 20%. Co-led a brand and marketing campaign grounded in consumer insight that delivered 885% ROAS within 12 months.

Built and managed the full commercial partnership pipeline as a solo operator, generating over £200k in wholesale revenue across 18 months and growing won accounts by 17%. Developed bespoke proposals and budget frameworks, translating brand positioning into deal structures that closed. Structured and closed agreements with accounts across hospitality, retail, and lifestyle, improving conversion ratio and account quality. Co-led a brand and marketing campaign anchored in consumer insight that delivered 885% ROAS within 12 months.

In-house role at a sustainable fashion brand. Owned influencer partnership outreach, placement, and campaign monitoring across Instagram and social channels. Managed content calendar and editorial strategy aligned to brand positioning and seasonal priorities.