Available to hire
I’m Christine Fernando, an Australian SEO copywriter and content strategist based in Mulgrave, VIC, with 10+ years of writing experience across advertising, finance, retail, banking, and tourism. I enjoy turning keyword research and brand voice into clear, engaging web copy, landing pages, blogs, and social content that helps businesses get found and convert.
I’ve worked in fast-paced environments and at brand level, from delivering agency briefs on deadline to managing bilingual (English/Arabic) web and social content for major organisations. I’m comfortable using tools like SEMrush and Google Analytics/GA4 insights, and I love refining messaging through editing, reporting, and performance learnings—always with a friendly, customer-first tone.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Advanced
Sinhala, Sinhalese
Advanced
Work Experience
Freelance SEO Copywriter at Studio Hawk
November 1, 2023 - July 31, 2024Wrote SEO copy for clients across property, retail and finance, delivering to agency briefs and deadlines. Worked with brands including Reject Shop, Perry Finance, Knog, Abbyson Home, Ability Property, buy direct online, Patterson Lake Marina, and Top Removals.
Freelance SEO Copywriter at Independent
February 1, 2023 - PresentReviewed and created website copy for clients including Centrix, Knockout Babe (weight-loss) and Giggles for Girls (parenting/events). Authored a 6-part blog series for architect Ruth Newman and developed brand taglines for fashion label Miss Amara.
Advertising & Social Media Officer (Volunteer) at Wellington Preschool Committee
February 1, 2022 - February 28, 2023Built and maintained the preschool website and social media presence. Coordinated an advertising partnership with WIN Real Estate.
Web Editor & Social Media Coordinator at International Bank of Qatar (IBQ)
July 1, 2011 - November 30, 2013Managed bilingual (English/Arabic) content across web, intranet and social channels. Launched the bank’s first mobile website, used Google Analytics and platform insights to report social performance to senior management, drafted the bank’s social media policy, coordinated quarterly staff e-newsletters, and liaised with a Dubai-based web development partner.
Web Editor & Social Media Coordinator at Sri Lanka Tourism Promotions Bureau
December 1, 2008 - February 28, 2010Owned content management across web and social platforms through the Sri Lanka Tourism Bureau’s brand rebrand.
Copywriter / Communications Officer at Caritas Sri Lanka (SEDEC)
September 1, 2006 - November 30, 2008Wrote and edited newsletters, annual reports, press releases, and donor-facing success stories for international donors.
Advertising & Communications Copywriter (various agencies)
January 1, 2001 - January 1, 2011Worked across Sri Lankan advertising and communications agencies, creating copy for TV, radio, and print for brands including Sampath Bank, Nestlé Sri Lanka, Hemas Manufacturing, and Citizens Development Bank. Also served as a sub-editor and contributed to publications such as Real Estate Partner magazine.
Advertising & Communications Copywriter / Sub-editor / Columnist / Contributor
January 1, 2001 - January 1, 2011Worked as an advertising and communications copywriter across Sri Lankan agencies, producing TV, radio and print copy for brands including Sampath Bank, Nestlé Sri Lanka, Hemas Manufacturing and Citizens Development Bank. Also worked as a sub-editor and Home Hints columnist for The Daily Mirror, and contributed to Real Estate Partner magazine (Motive Publications).
Education
Master of Creative Writing at Edith Cowan University
January 1, 2024 - January 1, 2026SEO for Agencies at SEMrush Academy
January 1, 2026 - September 24, 2026Certificate in Real Estate Copywriting at Australian Writers' Centre
January 1, 2024 - September 24, 2026Copywriting Internship at Shot of Copy
January 1, 2023 - September 24, 2026SEO Copywriting at Australian School of Copywriting
January 1, 2022 - September 24, 2026Statement of Attainment, Engaging Customers Using Social Media at TAFE NSW
January 1, 2020 - September 24, 2026Postgraduate Diploma in Women's Studies at University of Colombo
January 1, 2012 - September 24, 2026Bachelor of Arts, Social Sciences at Open University of Sri Lanka
January 1, 2003 - January 1, 2005Diploma in Journalism & Communication at Sri Lanka Foundation Institute
January 1, 2001 - September 24, 2026Master of Creative Writing at Edith Cowan University
January 1, 2024 - January 1, 2026SEO for Agencies at SEMrush Academy
January 1, 2026 - September 24, 2026Certificate in Real Estate Copywriting at Australian Writers' Centre
January 1, 2024 - September 24, 2026Copywriting Internship at Shot of Copy
January 1, 2023 - September 24, 2026SEO Copywriting at Australian School of Copywriting
January 1, 2022 - September 24, 2026Statement of Attainment, Engaging Customers Using Social Media at TAFE NSW
January 1, 2020 - September 24, 2026Postgraduate Diploma in Women's Studies at University of Colombo
January 1, 2012 - September 24, 2026Bachelor of Arts, Social Sciences at Open University of Sri Lanka
January 1, 2003 - January 1, 2005Diploma in Journalism & Communication at Sri Lanka Foundation Institute
January 1, 2001 - September 24, 2026Qualifications
Master of Creative Writing
January 1, 2024 - January 1, 2026SEO for Agencies — SEMrush Academy
January 1, 2026 - September 24, 2026Certificate in Real Estate Copywriting — Australian Writers' Centre
January 1, 2024 - September 24, 2026Copywriting Internship — Shot of Copy
January 1, 2023 - September 24, 2026SEO Copywriting — Australian School of Copywriting
January 1, 2022 - September 24, 2026Statement of Attainment, Engaging Customers Using Social Media — TAFE NSW
January 1, 2020 - September 24, 2026Postgraduate Diploma in Women's Studies — University of Colombo
January 1, 2012 - September 24, 2026Bachelor of Arts, Social Sciences — Open University of Sri Lanka
January 1, 2003 - January 1, 2005Diploma in Journalism & Communication — Sri Lanka Foundation Institute
January 1, 2001 - September 24, 2026SEO for Agencies — SEMrush Academy
January 1, 2026 - September 24, 2026Certificate in Real Estate Copywriting — Australian Writers' Centre
January 1, 2024 - September 24, 2026Copywriting Internship — Shot of Copy
January 1, 2023 - September 24, 2026SEO Copywriting — Australian School of Copywriting
January 1, 2022 - September 24, 2026Statement of Attainment, Engaging Customers Using Social Media — TAFE NSW
January 1, 2020 - September 24, 2026Industry Experience
Media & Entertainment, Financial Services, Retail, Government, Travel & Hospitality, Non-Profit Organization, Real Estate & Construction, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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