Director of Brand - Oh Boy PoBoys at Oh Boy PoBoys

Built and marketed the ‘Oh Boy, PoBoys’ brand from the ground up, creating digital content, promotions, and messaging that attracted customers and drove repeat business. Managed social media, brand voice, and customer engagement while testing what content and offers performed best, applying real-world marketing strategy, audience psychology, and data-informed decision making to grow the business.

Content Creator at SH HO (Creative Collective)

Planned and promoted live music events during college, managing digital promotion, audience targeting, and on-site coordination to drive attendance. Applied marketing principles by crafting event messaging, promoting through social channels, and engaging niche audiences to build excitement and turnout (Khalifa, Wale, Kid Cudi, Wu Tang, Jeff Staple).