Grew multiple client brands through data-driven content strategy on Instagram and Facebook, achieving triple-digit increases in reach, impressions, and follower growth, while maintaining a consistent, authentic online presence. Transformed analytics into clear recommendations that improved campaign performance and strengthened client visibility. Produced high-performing visuals and short-form video content that elevated storytelling and audience engagement using CapCut and Canva, applying basic photo editing to refine assets for personal-brand projects. Optimized organic and paid campaigns using Meta Business Suite/Ads Manager to manage Instagram and Facebook scheduling and engagement, improving efficiency and ROI across platforms while working independently to meet posting schedules. Streamlined digital communications for 100+ members by improving content workflows and simplifying scheduling and announcements across national campaigns. Coordinated timelines and deliverables across mul

Junior Social Media Officer at Treasury Board of Canada Secretariat

Co-led a national Indigenous Awareness Campaign that increased engagement by 25% and strengthened cross-departmental visibility. Transformed complex policy messaging into clear, accessible graphics and content for social media. Delivered daily media and trending insights to monitor engagement and provide feedback on post performance. Helped leadership refine content creation and identify new scheduling opportunities across national campaigns.