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I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI. In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.…I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI. In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.

Nina Helin

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI. In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.…I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI. In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.

Available to hire

I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI.

In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.

Skills

Google Ads

Experience Level

Google Ads

Expert

Language

English

Fluent

German

Intermediate

Finnish

Beginner

Work Experience

Senior Project Manager, Digital Marketing & Growth at Act.3 GmbH Marketing Agency

January 1, 2021 - Present

Developed and executed media strategies for acquisition and engagement for adiClub – adidas Flagship App; led app marketing pilots across 40+ global markets; managed marketing budgets and spend allocation across digital channels; balanced performance KPIs with brand impact; led on-page/technical SEO strategy; created content for events; maintained dashboards in GA4, Data Studio, and SEMrush.

Asset Editing and Paid Ad Consultant at YayDay (USA), eco elio (Germany)

December 1, 2023 - May 1, 2024

Managed paid media campaigns across Meta and Google; crafted captions and copy; designed and executed A/B tests to optimize creatives/audience targeting; achieved 28% bounce rate reduction and 21% ROI uplift; implemented SEO strategy achieving #1 on Google within 3 months post-launch.

Digital Marketing Manager at Visionect

September 1, 2019 - February 1, 2021

Coordinated SaaS product launches in a regulated technology environment; crafted global marketing copy; drove SEO and Google Ads campaigns for JOAN on Tablets, contributing to top Product Hunt placement (#2) and traffic gains.

Performance Marketing Manager at The Vegan Hut

May 1, 2017 - September 1, 2019

Developed digital ad campaigns across Google and Meta; analyzed performance; increased monthly traffic by 28% and CTR by 18%.

Conference Manager (Seasonal) at White Oaks Conference Centre

January 1, 2017 - January 1, 2019

Designed and executed end-to-end event strategies for corporate clients; managed seasonal operations and logistics.