Nina Helin
I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands.
About
I am a Senior Digital Marketing Manager with 8+ years of experience driving multi-channel campaigns for global and startup brands. I am highly skilled in SEO, paid media strategy, social media content, A/B testing, and cross-functional leadership to deliver measurable ROI.
In my current role at Act.3 GmbH Marketing Agency, I lead growth initiatives for adidas, UEFA, and the Olympics, scale campaigns across 40+ markets, optimize budgets across digital channels, and balance performance KPIs with brand impact through a data-driven approach.
- 9 years' experience
- Joined March 2026
Skills· 1
Languages
- EnglishFluent
- GermanIntermediate
- FinnishBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Other
Work experience· 5 roles
Managed paid media campaigns across Meta and Google; crafted captions and copy; designed and executed A/B tests to optimize creatives/audience targeting; achieved 28% bounce rate reduction and 21% ROI uplift; implemented SEO strategy achieving #1 on Google within 3 months post-launch.
Developed and executed media strategies for acquisition and engagement for adiClub – adidas Flagship App; led app marketing pilots across 40+ global markets; managed marketing budgets and spend allocation across digital channels; balanced performance KPIs with brand impact; led on-page/technical SEO strategy; created content for events; maintained dashboards in GA4, Data Studio, and SEMrush.
Coordinated SaaS product launches in a regulated technology environment; crafted global marketing copy; drove SEO and Google Ads campaigns for JOAN on Tablets, contributing to top Product Hunt placement (#2) and traffic gains.
Education
Certifications and awards
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