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Senior marketing manager with 8+ years of experience in brand and performance marketing across media, artist campaigns, paid social, ticketing, and event activations. I love building campaigns that feel great and sell well, with a strong focus on cross-functional collaboration and measurable outcomes.…

Nina Arnold

Brand Strategist, Performance Marketer, Marketing Analyst, +2

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Senior marketing manager with 8+ years of experience in brand and performance marketing across media, artist campaigns, paid social, ticketing, and event activations. I love building campaigns that feel great and sell well, with a strong focus on cross-functional collaboration and measurable outcomes.…

Available to hire

Senior marketing manager with 8+ years of experience in brand and performance marketing across media, artist campaigns, paid social, ticketing, and event activations. I love building campaigns that feel great and sell well, with a strong focus on cross-functional collaboration and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

French

Intermediate

Italian

Intermediate

Work Experience

Founder & Builder (Plant-based artist in baking) at am_Bakeri (Nelson, BC)

September 1, 2025 - April 1, 2026

Founded and built a small consumer brand including brand identity, local marketing, community building, operations, and business development. Managed day-to-day operations and supported growth through marketing activities and customer/community engagement.

Marketing Specialist (Event and brand marketing; remote) at Sony Music Entertainment Germany

September 1, 2023 - Present

Implemented media and marketing activities for artist initiatives, including campaign planning, content coordination, and event-related marketing. Coordinated with internal teams to ensure timely approvals, asset readiness, and smooth production requests for activations.

Senior Marketing Manager & Event Planning (Marketing specialist for Sony Music Entertainment Germany) at Sony Music Entertainment Germany

September 1, 2023 - Present

Responsible for brand and performance marketing working across artist campaigns, media planning, creative concepts, and event activations. Planned media campaigns for major artists including AC/DC, Bob Dylan, Miley Cyrus, Tate McRae, Sleep Token, Bring Me The Horizon, Adele, and Beyoncé. Developed artist workshops around artist DNA and managed branding, content strategy, and creative marketing ideas (look & feel). Led event planning and on-site operations for the official AC/DC Drive Bar fan events during the Power Up Tour. Built project structures and improved cross-department workflows.

Senior Marketing Manager (Music Festivals) at Permanent Entertainment, Munich

February 1, 2022 - August 1, 2023

Responsible for brand and performance marketing for major electronic music festivals including Echelon Festival, Ikarus Festival, Isle of Summer, WET Festival, Contact Festival, and Hardtribe. Worked across large EDM productions as well as electronic scenes such as hardstyle and hardtechno. Planned and managed paid social campaigns, ticket-driving marketing activities, social media content, and coordinated creator/media teams. Introduced as a project management system to improve cross-department workflows, asset approvals, production requests, and team accountability.

Account & Performance Manager (Paid Social) at dentsu, Munich

January 1, 2021 - January 1, 2022

Managed paid social performance marketing for Estée Lauder Companies, including campaign setup, optimization, reporting, and client communication. Ensured delivery against KPIs and maintained structured reporting to inform ongoing improvements.

Project Manager (Digital Media) at netzefekt, Munich

August 1, 2019 - December 1, 2020

Managed digital media campaigns for clients including Apple Germany and HARIBO, with a focus on media planning, campaign execution, and reporting.

Marketing Manager (Brand & Social Media) at Degree Clothing, Augsburg

July 1, 2017 - July 1, 2019

Managed brand marketing and social media content plus campaign communications for a fashion brand.

Intern (Radio) at Radio ego FM, Munich

April 1, 2016 - July 1, 2016

Supported the music editorial team with research and article writing for music-related topics.