Nataporn Apichainimitdee

Designed and executed omni-channel, full-funnel marketing campaigns that contributed to 10% team-driven revenue growth. Advised multiple brands on consumer pain points, messaging, and GTM strategies to optimize performance. Developed best-performing feature content achieving 200K+ organic reach, leveraging AI tools for creative storytelling and earning recognition as a global case study by Amway headquarters. Built repeatable content delivery frameworks and standardized processes to improve efficiency and scalability across campaigns.

Led product brand campaigns across cosmetics & skincare, lifestyle supplements, sport nutrition, homecare, and agriculture products. Developed GTM strategies based on consumer insights to improve brand awareness and marketing effectiveness. Executed omni-channel campaigns for multiple brands concurrently, achieving +32% brand reach and +9% conversion. Collaborated with marketing, brand communication, event, and training teams to co-plan campaigns, provide support, and ensure high-quality execution.

Managed content and digital marketing plans for corporate brand and new product launches, later assigned to Sport Nutrition brand, contributing to 10x portfolio growth. Developed creative content solutions and advertising plans, managing social media and website platforms while ensuring consistent brand messaging and campaign effectiveness. Partnered with digital agencies and cross-functional teams to co-develop scalable campaigns, optimizing ROI and delivering measurable business impact.