I am Nataporn Apichainimitdee, a Strategic Digital Marketing Manager with 8+ years of experience driving omni-channel campaigns across cosmetics, skincare, lifestyle, and health products. I thrive in fast-paced environments, delivering innovative and data-driven solutions that maximize business impact.\n\nI excel at collaborating with cross-functional teams to optimize performance, growth, and partner success. My strengths include developing scalable content frameworks, leveraging AI storytelling for engaging campaigns, and turning consumer insights into compelling GTM strategies that drive measurable results.

Nataporn Apichainimitdee

I am Nataporn Apichainimitdee, a Strategic Digital Marketing Manager with 8+ years of experience driving omni-channel campaigns across cosmetics, skincare, lifestyle, and health products. I thrive in fast-paced environments, delivering innovative and data-driven solutions that maximize business impact.\n\nI excel at collaborating with cross-functional teams to optimize performance, growth, and partner success. My strengths include developing scalable content frameworks, leveraging AI storytelling for engaging campaigns, and turning consumer insights into compelling GTM strategies that drive measurable results.

Available to hire

I am Nataporn Apichainimitdee, a Strategic Digital Marketing Manager with 8+ years of experience driving omni-channel campaigns across cosmetics, skincare, lifestyle, and health products. I thrive in fast-paced environments, delivering innovative and data-driven solutions that maximize business impact.\n\nI excel at collaborating with cross-functional teams to optimize performance, growth, and partner success. My strengths include developing scalable content frameworks, leveraging AI storytelling for engaging campaigns, and turning consumer insights into compelling GTM strategies that drive measurable results.

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Language

Thai
Fluent
English
Fluent

Work Experience

Digital Marketing Manager at Amway (Thailand) Ltd.
January 1, 2025 - Present
Designed and executed omni-channel, full-funnel marketing campaigns that contributed to 10% team-driven revenue growth. Advised multiple brands on consumer pain points, messaging, and GTM strategies to optimize performance. Developed best-performing feature content achieving 200K+ organic reach, leveraging AI tools for creative storytelling and earning recognition as a global case study by Amway headquarters. Built repeatable content delivery frameworks and standardized processes to improve efficiency and scalability across campaigns.
Digital Marketing Assistant Manager at Amway (Thailand) Ltd.
February 1, 2020 - December 1, 2024
Led product brand campaigns across cosmetics & skincare, lifestyle supplements, sport nutrition, homecare, and agriculture products. Developed GTM strategies based on consumer insights to improve brand awareness and marketing effectiveness. Executed omni-channel campaigns for multiple brands concurrently, achieving +32% brand reach and +9% conversion. Collaborated with marketing, brand communication, event, and training teams to co-plan campaigns, provide support, and ensure high-quality execution.
Senior Digital Content Supervisor at Amway (Thailand) Ltd.
September 1, 2017 - January 1, 2020
Managed content and digital marketing plans for corporate brand and new product launches, later assigned to Sport Nutrition brand, contributing to 10x portfolio growth. Developed creative content solutions and advertising plans, managing social media and website platforms while ensuring consistent brand messaging and campaign effectiveness. Partnered with digital agencies and cross-functional teams to co-develop scalable campaigns, optimizing ROI and delivering measurable business impact.
Marketing Coordinator Intern at Multicultural Communities Council of Illawarra
January 1, 2017 - December 31, 2017
Assessed effectiveness of website and marketing materials to optimize engagement with aged care sector consumers. Collected and analyzed participation data from annual conferences and social support group activities to inform strategy. Developed marketing strategy outlines for multicultural segments, collaborating with media and graphic designers to expand digital and traditional platforms.

Education

Master of Business (Marketing) at Sydney Business School, University of Wollongong
January 1, 2016 - January 1, 2017
Bachelor of Science in Information Technology for Design (Animation) at Silpakorn University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment