Available to hire
I am an experienced Executive Business Leader with over 25 years in Sales & Marketing, Digital Marketing, and Strategic Planning. I have worked in diverse sectors including Consumer Goods, Telecommunications, and Automotive, where I developed skills in team building, data analysis, and customer experience. With a passion for providing value through consultancy, I enjoy helping businesses grow with practical strategies rooted in data-driven insights.
My journey started at Procter & Gamble and has taken me through leadership roles in major companies across Venezuela. I specialize in market intelligence, customer satisfaction, and commercial leadership. I’m motivated by continuous learning and the opportunity to impact the success of dynamic businesses.
Language
English
Advanced
Work Experience
Marketing / Business Development Executive / Community Manager at NinoTheMarketer
January 1, 2017 - June 1, 2025Consulted in business intelligence by analyzing business environments and converting information into actionable data and recommendations to foster company growth across all aspects. Managed community engagement as Community Manager, bringing companies closer to prospective clients. Developed and executed strategic plans aligned with company mission and vision to ensure success and continuous growth.
General Manager at Corporacion Motos Benelli,C.A
December 1, 2011 - December 31, 2020Led a high cylinder motorcycles dealership initially focused on the Benelli brand, later expanded to multibrand including BMW, Kawasaki, Yamaha, and Honda. Oversaw Commercial, Spare Parts, After Sales, Accounting, Finance, Administration, and Human Resources departments, ensuring operational excellence across all functions.
Commercial Director at Synapsys
January 1, 2002 - December 31, 2017Provided market intelligence consultancy, including evaluating product blind testing for Procter & Gamble, retail price mystery shopper and focus groups for Daimler Chrysler, direct marketing for Sun Microsystem, and customer satisfaction excellence for Seguros Caracas Liberty Mutual.
Commercial Director at Empire Keeway
January 1, 2011 - January 31, 2012Directed the first motorcycle assembler in Venezuela with over 200,000 units handled in 2011. Managed a national dealer network of 165 dealers, overseeing customer care, marketing and advertising, logistics, sales, and government relationships. Led two major brands: Empire Keeway low cylinder bikes and Benelli high cylinder bikes.
Automotive General Manager at Maquinas 2000 - Chevrolet Dealer
February 1, 2010 - January 31, 2011Managed all functional areas to meet objectives set by General Motors standards to make the dealer profitable and financially efficient. Focused on increasing retail and aftersales while competing with 62 other dealers in Venezuela. Achieved a 40% increase in aftersales, service & parts operations, a significant rise in retail units sold, and best profits during historically low ROI months. Achieved 95% in GM Difference quantitative evaluation, the highest in company history.
Automotive Commercial and Marketing Manager at Cinascar Automotriz de Venezuela
August 1, 2006 - January 31, 2010Led commercial units with responsibilities including strategic planning, business plan development, budgeting, sales, invoicing, pricing, marketing, advertising, customer care, sales meetings, and dealer network administration. Gained expertise in government relations and regulations impacting the automotive sector. Chaired the local automotive association for importers.
Marketing Manager at Nissan
April 1, 2005 - July 31, 2006Managed brand strategy for Nissan Venezuela, handling strategic planning, advertising, market intelligence, and customer satisfaction indices for both sales and aftersales. Oversaw the implementation of the NSSW (Nissan Sales & Service Way) and managed the 0800 customer service line.
Market Intelligence Manager at Digitel
January 1, 2003 - April 30, 2005Managed the Market Intelligence Department with responsibilities including analysis of business evolution and performance based on market and consumer behavior data. Provided strategic business recommendations including new product development, pricing strategies based on value analysis, benchmarking, and marketing research.
Senior Product Researcher at Procter & Gamble
June 1, 1997 - February 28, 2002Led segmentation projects for Latin America markets for Pampers and developed diaper skin care products. Designed qualitative and quantitative marketing research. Led development of standard procedures for improving timing and efficiency in multivariate data analysis of market research.
Non Destructive Testing Inspector at Electricidad de Caracas
April 1, 1991 - May 31, 1997Performed non-destructive testing for pressure vessels, pipes, and boiler generating systems to recommend system changes to avoid failures. Conducted failure analysis including material and structural assessments due to various faults such as overheating.
Marketing / Business Development Executive / Community Manager at NinoTheMarketer
January 1, 2017 - June 7, 2024Consulting in business intelligence, analyzing the business environment by converting information into data and recommendations for business growth with a present and future vision. Managing community interactions to engage prospective clients and driving strategic planning aligned with company missions and visions.
General Manager at Corporacion Motos Benelli,C.A
December 1, 2011 - December 31, 2020Managed a high cylinder motorcycles dealership, initially exclusive to Benelli and later multibrand including BMW, Kawasaki, Yamaha, and Honda for models 600cc and above. Oversaw commercial, spare parts, aftersales, accounting, finance, administration, and human resources.
Commercial Director at Synapsys
January 1, 2002 - December 31, 2017Market Intelligence Consultant providing insights for Procter & Gamble, Daimler Chrysler, Sun Microsystem, and Seguros Caracas Liberty Mutual. Responsibilities included evaluating product research, mystery shopping, focus groups, direct marketing, and customer satisfaction improvements.
Commercial Director at Empire Keeway
January 1, 2011 - January 31, 2012Led the first motorcycle assembler in Venezuela with over 200,000 units in 2011. Managed dealer networks nationally, customer care, marketing, advertising, logistics, sales, and government relations. Led two brands: Empire Keeway (low cylinder bikes) and Benelli (high cylinder bikes).
Automotive General Manager at Maquinas 2000 - Chevrolet Dealer
February 1, 2010 - January 31, 2011Managed all operational functions to meet objectives meeting General Motors standards. Increased aftersales by 40%, improved retail unit sales, achieved best profits historically for certain months, and highest quantitative GM evaluation in dealership history.
Automotive Commercial and Marketing Manager at Cinascar Automotriz de Venezuela
August 1, 2006 - January 31, 2010Oversaw strategic planning, business planning, budgeting, sales (wholesale & retail), invoicing, pricing, marketing, advertising, customer care, sales meetings, dealer network administration, and government relations. Led the local automotive association for importers.
Marketing Manager at Nissan
April 1, 2005 - July 31, 2006Brand Manager for Venezuela in charge of strategic planning, advertising plans, market intelligence, customer satisfaction indexes for sales and aftersales, including management of Nissan Sales & Service Way and 0800 customer service line.
Market Intelligence Manager at Digitel
January 1, 2003 - April 30, 2005Managed Market Intelligence Department studying business evolution and performance through market analysis and internal consumer behavior metrics. Developed recommendations for business strategy, product development, pricing, benchmarking, and marketing research.
Senior Product Researcher at Procter & Gamble
June 1, 1997 - February 28, 2002Conducted product R&D for Pampers, led segmentation project for Latin America. Developed diaper skin care products and marketing research standard procedures. Led the design of qualitative and quantitative marketing research, improving data analysis processes.
Non Destructive Testing Inspector at Electricidad de Caracas
April 1, 1991 - May 31, 1997Performed non-destructive testing for pressure vessels, pipes, and boiler systems to recommend changes for system failure prevention. Conducted failure analysis including material and structure analysis of over temperature spots.
Education
Bachelor of Business Administration at Preston University
January 1, 1998 - December 31, 2000Bachelor of Engineering at UNEXPO
January 1, 1996 - June 14, 2025T.S.U. at IUT Region Capital - "Federico Rivero palacio"
January 1, 1988 - December 31, 1991Bachelor of Business Administration at Preston University
January 1, 1998 - December 31, 2000T.S.U. at IUT Region Capital - "Federico Rivero palacio"
January 1, 1988 - December 31, 1991Bachelor of Engineering at UNEXPO
January 1, 1996 - June 14, 2025Qualifications
Specialist in Marketing & Consumer Understanding - Management
February 1, 1998 - December 31, 2000Specialist in Marketing & Consumer Understanding - Management
February 1, 1998 - December 31, 2000Industry Experience
Consumer Goods, Telecommunications, Retail, Professional Services, Wholesale & Distribution
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