Available to hire
I’m Niraj Trivedi, a senior creative & content leader with 15+ years driving viewership across digital and broadcast. I’ve collaborated with networks like MTV India, Discovery, Star India & Radio One, leading complex campaigns and aligning creative execution with business outcomes.
I aim to contribute with a sharp instinct for shifting viewer behavior and the ability to bridge creative vision with campaign objectives. My work spans content strategy, IP development, and cross-platform storytelling, delivering impact for brands and audiences alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Creative Director, Branded Content at Viacom 18
January 1, 2019 - PresentLeading the Branded Content vertical for MTV India & Kaanphod (YouTube music channel). Responsible for production execution, client management, and consumer strategy for music-based IPs and branded solutions.
Head, Non-Fiction Content at Worldwide Media (TOI Group)
December 31, 2018 - August 20, 2025Led non-fiction brand-solutions & partnerships for brands like Filmfare, Femina, Top Gear, Good Homes and more. Managed all aspects of client pitch and execution.
Programming Head at Radio ONE (Mumbai)
December 31, 2017 - August 20, 2025Led content planning, branded content & digital content for Radio ONE’s Mumbai broadcast feed. Grew their digital footprint and content calendar on social media.
Associate Director, Programming at Discovery Network India
December 31, 2016 - August 20, 2025Led Programming & Planning for TLC & Discovery TURBO. Responsibilities included Content Acquisition, Planning & Scheduling, and working with cross-functional teams for ad-sales, marketing, promotions, PR & digital solutions.
Senior Manager - Music Content at Viacom 18
December 31, 2015 - August 20, 2025Supervised Music Content including original IPs on MTV India & Pepsi MTV Indies. Projects included Video Music Awards India, Coke Studio @ MTV, Royal Challenge MTV Unplugged, JBL MTV Spoken Word, Ray Ban Never Hide Sounds, Philips MTV Sync.
Sr Producer - Non-Fiction Content at Channel [V]
December 31, 2013 - August 20, 2025Planned the non-fiction broadcast tentpole calendar and led execution of music & non-fiction properties.
Executive Producer, Programming at Bindass (UTV)
December 31, 2010 - August 20, 2025Worked with the Programming team developing new concepts and supervising execution.
Associate Producer, Programming at Channel [V]
December 31, 2008 - August 20, 2025Hands-on production focusing on ideation, concept building, execution of music content, artist interviews, live concert coverage, editorial stories, international artist vignettes & more. Projects included Big [V] Concert, [V] Launchpad, [V]J Diaries, Whazzat Noise & more.
Unknown at Channel [V] Pvt. Ltd
May 30, 2005 - February 26, 2008Experience in media/television industry; specific role not provided in resume.
Unknown at Bindass TV (UTV NETWORKS LTD)
June 29, 2009 - February 13, 2010Media/Television network; role not specified in resume.
Unknown at Channel [V] Pvt. Ltd
February 14, 2010 - February 13, 2013Media/television network; role not specified.
Unknown at MTV India, Viacom 18
February 14, 2013 - September 28, 2015Media/Entertainment company; role not specified.
Unknown at DISCOVERY COMMUNICATIONS INDIA
September 29, 2015 - June 28, 2016Media/Entertainment company; role not specified.
Unknown at WORLDWIDE MEDIA, TIMES OF INDIA GROUP
April 29, 2017 - June 28, 2018Media/Entertainment company; role not specified.
Unknown
June 29, 2018 - May 1, 2019Position in media/publication industry; company not specified.
Head - Non-Fiction Video Content at World Wide Media
May 1, 2017 - PresentLed non-fiction brand-solutions & partnerships for brands like Filmfare, Femina, Top Gear, Good Homes and more; directed client servicing and viewership targets.
Associate Director of Programming at Discovery Networks Asia-Pacific
October 1, 2015 - PresentManaged channel programming strategy for TLC, Discovery Turbo & ID; senior leadership overseeing content strategy and execution.
Senior Manager at MTV India
February 1, 2013 - PresentLed in-house content team; conceptualized and produced multiple shows and content for the Non-fiction team; Coke Studio, Unplugged, Pepsi MTV Indies & more.
Senior Producer at Star India Pvt Ltd
February 1, 2010 - PresentLed in-house content team; conceptualized and produced content for the Non-Fiction team; delivered on viewership targets.
Executive Producer - Programming at UTV Bindass
February 1, 2010 - PresentWorked with the Programming team; developing genre-first reality concepts along with supervising execution.
Executive Producer - Programming at UTV Bindass
October 1, 2015 - PresentWorked with the Programming team; developing genre-first reality concepts along with supervising execution.
Senior Manager at MTV
February 1, 2013 - PresentLed MTV India's content team in music content; contributed to Coke Studio, Unplugged, Pepsi MTV Indies & more.
Creative Supervisor at MTV India (Music Content Team)
February 1, 2010 - PresentCreative supervision of content for Coke Studio, Unplugged, Pepsi MTV Indies & more.
Assistant Director of Programming at Discovery Networks Asia-Pacific
October 1, 2015 - PresentManaged the channel programming strategy for TLC, Discovery Turbo & ID.
Associate Producer at Star India Pvt Ltd
April 1, 2010 - PresentHands-on production, conceptualization and execution of short & long-form content, artist interviews, live concert coverage, editorials to r i e s & more.
Head, Non-Fiction Content at JioStar (formerly Viacom18)
January 1, 2019 - PresentLead the non-fiction content strategy and creative direction for branded and original content; bridge creative vision with business objectives; contribute to shifting viewer behavior and audience growth across platforms.
Senior Manager, Music Content at MTV India (Viacom18)
January 1, 2013 - December 31, 2015Led digital strategy and IP development for MTV India; launched flagship IPs (e.g., Pepsi MTV Indies); steered programming strategy and cultural benchmarks (Coke Studio, MTV Unplugged, Spoken Word); aligned music content with brand and audience growth.
Head of Digital Strategy at Discovery Networks
January 1, 2015 - December 31, 2016Led digital strategy for Radio One Mumbai; expanded content calendar and social footprint; built programming strategy and audio-first insights to drive digital engagement; led content acquisition and scheduling for lifestyle and entertainment channels (TLC & Discovery Turbo).
Senior Manager, Digital Content at World Wide Media
January 1, 2017 - December 31, 2019Led digital content strategy and IP development across brands; expanded reach via digital channels and IP-led campaigns; oversaw content acquisition and end-to-end execution for lifestyle and entertainment properties.
Head of Music Content Strategy & IP Development at Viacom18 (MTV India)
January 1, 2013 - January 1, 2015Managed music content strategy and original IP mandate; led launch strategy for Pepsi MTV Indies; executed cultural benchmarks (Coke Studio, MTV Unplugged, Spoke Word) and pioneered India's first dedicated desi hip-hop platform; aligned content with brand position and audience growth.
Head of Digital Strategy at World Wide Media
January 1, 2017 - January 1, 2019Led the digital strategy for MTV India’s Mumbai station; expanded the content calendar and social footprint with programming strategy and audio-first insights to drive digital engagement; led content acquisition and scheduling strategies for lifestyle and entertainment channels under charge (TLC, Discovery Turbo).
Programming Head / Non-Fiction Content at JioStar (formerly Viacom18)
January 1, 2019 - January 1, 2026Head of non-fiction content and programming; led cross-platform content strategy for branded and original content; bridged creative vision with business objectives for campaigns and platforms.
Education
BMM at St. Andrew's College, Mumbai
May 30, 2001 - May 29, 2004Certificate at National Institute of Event Management
May 30, 2002 - May 29, 2003Certificate at Xavier's Institute of Communications, Mumbai
May 30, 2004 - May 29, 2005Diploma in Film & TV Production at St. Xavier's College
January 11, 2030 - April 8, 2026Bachelor's in Media Studies at University of Mumbai
January 11, 2030 - April 8, 2026Commerce Undergraduate at Indian School Muscat, Oman
January 11, 2030 - April 8, 2026Diploma in Film & TV Production at St. Xavier's College
January 11, 2030 - January 1, 2004Bachelor's in Media Studies at University of Mumbai
January 1, 2001 - April 8, 2026Commerce Undergraduate at Indian School Muscat, Oman
January 11, 2030 - April 8, 2026Diploma in Film & TV Production at St. Xavier's College
January 1, 2004 - April 8, 2026Bachelor's in Media Studies at University of Mumbai
January 1, 2001 - April 8, 2026Undergraduate in Commerce at Indian School Muscat, Oman
January 11, 2030 - April 8, 2026Diploma in Film & TV Production at Xavier's Institute of Communications
January 11, 2030 - May 27, 2026Bachelor's in Mass Media at University of Mumbai
January 11, 2030 - May 27, 2026Bachelor of Mass Media at University of Mumbai
January 11, 2030 - June 1, 2026Qualifications
Bachelor of Mass Media
January 11, 2030 - August 20, 2025PG Diploma in Film & TV Production
January 11, 2030 - August 20, 2025Diploma in Event Management
January 11, 2030 - August 20, 2025Diploma in Film & TV Production
January 1, 2004 - April 8, 2026Bachelor's in Media Studies
January 1, 2001 - April 8, 2026Diploma in Film & TV Production
January 11, 2030 - May 27, 2026Bachelor's in Mass Media
January 11, 2030 - May 27, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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