Available to hire
I’m Nirzari Shah, a creative marketer and brand storyteller specializing in social media, community engagement, and data-driven content strategy. I focus on developing impactful, audience-first campaigns and design experiences that help brands connect with their communities.
I thrive on collaboration with cross-functional teams, enjoy working in remote environments, and balance autonomy with proactive communication. I’m a fast learner who contributes across strategy, analysis, and execution to drive measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Freelance Social Media and Content Marketer at Freelance
May 1, 2025 - PresentAllocated budget effectively for national campaigns on Google Ads and developed three campaigns including display and Search ads. Created a keyword planner by researching high-intent keywords describing offerings. Developed compelling ad copy using high intent keywords and highlighted value, resulting in a 73% increase in clicks compared to the previous week.
Social Media Consultant at PandoPartner
March 1, 2025 - August 27, 2025Provided guidance on social media best practices and strategies aligned with business objectives. Created visually appealing graphics and compelling content for LinkedIn profiles using research, best practices, and AI tools like ChatGPT. Collaborated asynchronously with CEO and teams via Asana, Slack, and Loom. Increased LinkedIn following by 300+ with strategic hashtag SEO and engaging branded content. Translated research into social media posts and blog communication materials.
Marketing Assistant at Yukon Plastics
October 1, 2024 - August 27, 2025Designed and revised brand logos on Canva for marketing initiatives. Collaborated to develop brand identity including guidelines, story, voice, and positioning ensuring consistency. Contributed to building a media kit for partners. Proposed innovative ideas in daily meetings to increase brand awareness. Managed social media calendar and strategy including Meta Ads setup and A/B testing. Executed twelve paid and four organic campaigns with effective budget allocation. Worked closely with web developer on website visual appeal, branding, and SEO optimization.
Digital Marketing Coordinator at Canadian Marketing Association
October 1, 2023 - August 27, 2025Collaborated with cross-functional teams to develop and schedule social media campaigns for three brands with custom copywriting and Canva assets tailored to demographics. Boosted Instagram engagement by 125% and increased membership sign-ups by 6000 through compelling posts and community management. Managed email campaigns using ClickDimensions and segmented for personalization. Monitored and engaged online audiences resulting in 3000 LinkedIn follower growth annually. Reported on email and social engagement using Klaviyo, Hootsuite contributing to monthly marketing reports. Participated in creative brainstorming and refined marketing messages.
Social Media Assistant at Ventmere Ltd.
September 1, 2021 - August 27, 2025Managed social media pages curating user-generated content to increase awareness. Created social posts on Canva and scheduled using Heropost and Later. Implemented basic SEO via hashtag strategies to enhance reach to target audiences. Participated in community management to build loyalty and traffic. Prospected potential influencers to establish partnerships. Monitored analytics daily and reported insights to marketing manager. Participated in market research and weekly marketing meetings offering insights to increase brand awareness.
Independent Contractor at Method Q
September 1, 2025 - PresentDeveloped and managed monthly social media calendars for Facebook, LinkedIn, and Instagram, collaborating with cross-functional teams to maintain brand alignment. Created and scheduled 2-3 posts per week using Canva and HubSpot, tracked KPIs, and identified opportunities for growth. Led community engagement and social listening, improving engagement and contributing to audience growth; documented patterns to enhance content strategy, resulting in 200+ additional followers. Participated in strategy discussions, incorporating senior feedback to improve content performance.
Social Media and Content Marketer at Freelance
May 1, 2025 - August 1, 2025Planned and managed national campaigns on Google Ads across three campaigns (Display and Search); allocated budget strategically. Created a keyword planner and developed compelling ad copy using high-intent keywords, achieving a 73% increase in clicks versus the previous period.
Social Media Consultant (Contract) at PandoPartner
January 1, 2025 - March 1, 2025Provided guidance on social media best practices aligned with business objectives. Created visuals in Canva and crafted LinkedIn content for the CEO through research, best practices, and personalization; leveraged project management tools for collaboration. Increased LinkedIn following by 300+ through strategic hashtag SEO and branded content; translated research into communication materials for social posts and blogs.
Marketing Assistant (Contract) at Yukon Plastics
August 1, 2024 - October 1, 2024Designed and refined brand visuals and contributed to brand identity and voice. Developed social media campaigns and coordinated Meta Ads, increasing audience engagement. Led social media calendar and strategy, including Meta Ads setup and A/B testing. Executed twelve paid campaigns and four organic campaigns, allocating budget for national reach.
Digital Marketing Coordinator (Contract) at Canadian Marketing Association
October 1, 2022 - October 1, 2023Collaborated with cross-functional teams to develop and schedule social media campaigns for three brands across Instagram, Facebook, and LinkedIn, tailored to each demographic and platform. Edited and uploaded videos on YouTube for Masterbrand to extend reach. Boosted Instagram engagement by 125% and increased membership sign-ups by 6,000; performed social listening and community management, contributing to a steady LinkedIn follower growth. Reported on social engagement using Hootsuite and supported monthly marketing reports.
Education
Honours Bachelor of Commerce - Marketing at Seneca Polytechnic
October 1, 2017 - April 1, 2021Sports, Entertainment & Events Marketing at Seneca Polytechnic
August 1, 2022 - August 27, 2025Business Administration – Marketing at Seneca Polytechnic
October 1, 2017 - April 1, 2019International Business at Seneca Polytechnic
October 1, 2017 - October 1, 2017Honours Bachelor of Commerce - Marketing at Seneca Polytechnic
January 11, 2030 - April 1, 2021Business Administration – Marketing at Seneca Polytechnic
January 11, 2030 - April 1, 2019International Business at Seneca Polytechnic
January 11, 2030 - October 1, 2017Sports, Entertainment & Events Marketing at Seneca Polytechnic
January 11, 2030 - August 1, 2022Honours Bachelor of Commerce - Marketing at Seneca Polytechnic
January 11, 2030 - April 1, 2021Business Administration – Marketing at Seneca Polytechnic
January 11, 2030 - April 1, 2019International Business at Seneca Polytechnic
January 11, 2030 - October 1, 2017Sports, Entertainment & Events Marketing at Seneca Polytechnic
January 11, 2030 - August 1, 2022Qualifications
Marketing with Canva
May 1, 2025 - August 27, 2025Growth Marketing
May 1, 2024 - August 27, 2025Digital Marketing Strategy
July 1, 2023 - August 27, 2025Social Marketing Strategy
July 1, 2022 - August 27, 2025Google Analytics for Beginners
May 1, 2022 - August 27, 2025Marketing with Canva
May 1, 2025 - March 27, 2026Growth Marketing
May 1, 2024 - March 27, 2026Digital Marketing Strategy
July 1, 2023 - March 27, 2026Social Marketing Strategy
July 1, 2022 - March 27, 2026Google Analytics for Beginners
May 1, 2022 - March 27, 2026Marketing with Canva
May 1, 2025 - March 27, 2026Growth Marketing
May 1, 2024 - March 27, 2026Digital Marketing Strategy
July 1, 2023 - March 27, 2026Social Marketing Strategy
July 1, 2022 - March 27, 2026Google Analytics for Beginners
May 1, 2022 - March 27, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Social Media Freelancer
We have the best social media freelancer experts on Twine. Hire a social media freelancer in Markham today.