Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Nissi Edward, a results-driven digital marketing professional specializing in SEM, paid media, and lead acquisition for SaaS and B2B. I have a proven track record of scaling SEM campaigns, optimizing ROI, and driving growth through data-driven decision making. I manage multi-million-dollar budgets, collaborate with cross-functional teams, and translate complex metrics into actionable insights for senior leadership. I’m passionate about leveraging AI-powered tools and innovative strategies to design a more efficient way of working. I excel at reporting and dashboards with Looker Studio and Excel, turning data into clear recommendations. I thrive in fast-paced environments, oversee many concurrent projects, and enjoy aligning Demand Gen, Analytics, and Creative teams to drive revenue and customer acquisition.…I’m Nissi Edward, a results-driven digital marketing professional specializing in SEM, paid media, and lead acquisition for SaaS and B2B. I have a proven track record of scaling SEM campaigns, optimizing ROI, and driving growth through data-driven decision making. I manage multi-million-dollar budgets, collaborate with cross-functional teams, and translate complex metrics into actionable insights for senior leadership. I’m passionate about leveraging AI-powered tools and innovative strategies to design a more efficient way of working. I excel at reporting and dashboards with Looker Studio and Excel, turning data into clear recommendations. I thrive in fast-paced environments, oversee many concurrent projects, and enjoy aligning Demand Gen, Analytics, and Creative teams to drive revenue and customer acquisition.

Nissi Edward





I’m Nissi Edward, a results-driven digital marketing professional specializing in SEM, paid media, and lead acquisition for SaaS and B2B. I have a proven track record of scaling SEM campaigns, optimizing ROI, and driving growth through data-driven decision making. I manage multi-million-dollar budgets, collaborate with cross-functional teams, and translate complex metrics into actionable insights for senior leadership. I’m passionate about leveraging AI-powered tools and innovative strategies to design a more efficient way of working. I excel at reporting and dashboards with Looker Studio and Excel, turning data into clear recommendations. I thrive in fast-paced environments, oversee many concurrent projects, and enjoy aligning Demand Gen, Analytics, and Creative teams to drive revenue and customer acquisition.…I’m Nissi Edward, a results-driven digital marketing professional specializing in SEM, paid media, and lead acquisition for SaaS and B2B. I have a proven track record of scaling SEM campaigns, optimizing ROI, and driving growth through data-driven decision making. I manage multi-million-dollar budgets, collaborate with cross-functional teams, and translate complex metrics into actionable insights for senior leadership. I’m passionate about leveraging AI-powered tools and innovative strategies to design a more efficient way of working. I excel at reporting and dashboards with Looker Studio and Excel, turning data into clear recommendations. I thrive in fast-paced environments, oversee many concurrent projects, and enjoy aligning Demand Gen, Analytics, and Creative teams to drive revenue and customer acquisition.

Available to hire

I’m Nissi Edward, a results-driven digital marketing professional specializing in SEM, paid media, and lead acquisition for SaaS and B2B. I have a proven track record of scaling SEM campaigns, optimizing ROI, and driving growth through data-driven decision making. I manage multi-million-dollar budgets, collaborate with cross-functional teams, and translate complex metrics into actionable insights for senior leadership.

I’m passionate about leveraging AI-powered tools and innovative strategies to design a more efficient way of working. I excel at reporting and dashboards with Looker Studio and Excel, turning data into clear recommendations. I thrive in fast-paced environments, oversee many concurrent projects, and enjoy aligning Demand Gen, Analytics, and Creative teams to drive revenue and customer acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEM Strategist at AdHome Marketing

February 1, 2022 - Present

Spearheaded multi-channel SEM campaigns for ProfitFill (SaaS tool), increasing lead generation by 40% and MQLs by 20% year over year. Managed end-to-end lead nurturing through Monday.com and retargeting ads, boosting engagement by 25% and lifting conversion rate by 4%. Collaborated with cross-functional teams to align messaging and positioning for cohesive campaign execution. Optimized campaigns with Google Ads and Microsoft Ads using keyword research, A/B testing, and performance analytics to improve ROI by 20%. Built a comprehensive reporting framework with Looker Studio and Excel, delivering actionable insights to both technical and non-technical stakeholders. Managed a high volume of concurrent projects in a fast-paced environment, consistently meeting deadlines.

Account Strategist, Digital Advertising at Google

October 1, 2019 - February 1, 2022

Worked on behalf of Google with agencies and clients, managing multiple complex projects in a fast-paced environment. Managed a portfolio of 150 accounts across about 70 marketing agencies, with net spend of $2.5 million USD per quarter. Identified clients’ business needs through effective questioning and objection handling, applying digital marketing frameworks to drive revenue growth and customer acquisition. Served as the client liaison to Google services, including beta access, account health reports, and analytics/metrics reports.