Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven digital professional with 10+ years of experience across web & app analytics, digital marketing performance, business planning and project management. I translate complex data into actionable insights that drive conversion, UX improvements, revenue growth, and operational efficiency. I thrive on stakeholder management, cross-functional leadership, and data governance, and I contribute beyond pure analytics into strategy, digital optimization, marketing operations, and business performance across diverse industries. I collaborate closely with business, marketing, product, and IT teams to define KPI and tracking plans, implement accurate data tracking, and maintain analytics best practices. I have a track record of delivering data-driven recommendations that re-engage customers and uplift revenue, while building automated dashboards for real-time performance monitoring and decision-making.…I am a data-driven digital professional with 10+ years of experience across web & app analytics, digital marketing performance, business planning and project management. I translate complex data into actionable insights that drive conversion, UX improvements, revenue growth, and operational efficiency. I thrive on stakeholder management, cross-functional leadership, and data governance, and I contribute beyond pure analytics into strategy, digital optimization, marketing operations, and business performance across diverse industries. I collaborate closely with business, marketing, product, and IT teams to define KPI and tracking plans, implement accurate data tracking, and maintain analytics best practices. I have a track record of delivering data-driven recommendations that re-engage customers and uplift revenue, while building automated dashboards for real-time performance monitoring and decision-making.

NISSIA KANAN

Marketing Analyst, Conversion Rate Optimization Expert, Digital Marketer, +7





I am a data-driven digital professional with 10+ years of experience across web & app analytics, digital marketing performance, business planning and project management. I translate complex data into actionable insights that drive conversion, UX improvements, revenue growth, and operational efficiency. I thrive on stakeholder management, cross-functional leadership, and data governance, and I contribute beyond pure analytics into strategy, digital optimization, marketing operations, and business performance across diverse industries. I collaborate closely with business, marketing, product, and IT teams to define KPI and tracking plans, implement accurate data tracking, and maintain analytics best practices. I have a track record of delivering data-driven recommendations that re-engage customers and uplift revenue, while building automated dashboards for real-time performance monitoring and decision-making.…I am a data-driven digital professional with 10+ years of experience across web & app analytics, digital marketing performance, business planning and project management. I translate complex data into actionable insights that drive conversion, UX improvements, revenue growth, and operational efficiency. I thrive on stakeholder management, cross-functional leadership, and data governance, and I contribute beyond pure analytics into strategy, digital optimization, marketing operations, and business performance across diverse industries. I collaborate closely with business, marketing, product, and IT teams to define KPI and tracking plans, implement accurate data tracking, and maintain analytics best practices. I have a track record of delivering data-driven recommendations that re-engage customers and uplift revenue, while building automated dashboards for real-time performance monitoring and decision-making.

Available to hire

I am a data-driven digital professional with 10+ years of experience across web & app analytics, digital marketing performance, business planning and project management. I translate complex data into actionable insights that drive conversion, UX improvements, revenue growth, and operational efficiency. I thrive on stakeholder management, cross-functional leadership, and data governance, and I contribute beyond pure analytics into strategy, digital optimization, marketing operations, and business performance across diverse industries.

I collaborate closely with business, marketing, product, and IT teams to define KPI and tracking plans, implement accurate data tracking, and maintain analytics best practices. I have a track record of delivering data-driven recommendations that re-engage customers and uplift revenue, while building automated dashboards for real-time performance monitoring and decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Web Data Analyst at Hong Leong Bank Berhad

May 1, 2022 - Present

Led a cross-functional analytics team to extract, analyze, and interpret web and mobile app data to optimize digital journeys. Defined business KPIs and developed tracking plans to align analytics efforts with digital strategy. Collaborated with IT teams and Adobe developers to implement tracking and ensure data integrity across platforms. Developed automated dashboards and reports to support real-time performance tracking and decision-making. Instituted data governance protocols to maintain consistency in tagging, tracking, and reporting standards. Enhanced reporting agility by integrating real-time stakeholder feedback into analytics processes. Addressed a key business challenge by identifying and retargeting dropped-off customers, resulting in a 48% response rate and a significant uplift in revenue.

Data Analyst (Samsung Account) at Cheil Malaysia

May 1, 2022 - July 29, 2025

Managed end-to-end digital data projects including extraction, transformation, and delivery of web insights. Created dynamic dashboards using Adobe Analytics Workspace to monitor campaign ROI and web KPIs. Translated actionable insights into business-ready PowerPoint presentations to support strategic decision-making. Identified friction points in UX and recommended enhancements to increase user engagement and session time. Delivered actionable insights that improved marketing performance and digital asset effectiveness. Coordinated with global teams to adopt emerging digital tools and analytic techniques. Achieved 17% increase in product page interactions through targeted data-led UX improvements.

Senior Digital Data Analyst at Merchantrade Asia Sdn Bhd

January 1, 2021 - July 29, 2025

Designed and executed performance-focused marketing campaigns across B2C and B2B channels. Built interactive dashboards that tracked acquisition, retention, and engagement metrics. Collaborated with content and marketing teams to align campaign KPIs with sales goals. Led internal sharing of insights and recommendations to enhance the business team’s analytics understanding and promote data-driven decision-making. Leveraged analytics to recommend optimizations, improving ad performance and reducing bounce rates. Boosted transaction volume by 35% and re-engaged over 1,100 dormant users via targeted campaigns.

Planner Analyst at Astro Malaysia Holdings Berhad

December 31, 2017 - July 29, 2025

Developed and maintained content scheduling frameworks that aligned with viewership trends. Integrated digital strategies into content planning to increase viewer retention across HD channels. Conducted competitor and audience analysis to guide marketing and programming decisions. Managed internal reporting to streamline decision-making for content distribution. Drove 78.8% increase in HD viewership year-over-year through targeted scheduling and digital integration.

Loan Operations Executive (Commercial Loan) at United Overseas Bank

August 31, 2013 - July 29, 2025

Processed commercial loan applications and ensured compliance with internal documentation standards. Liaised with cross-departmental teams to ensure timely loan disbursement and customer satisfaction. Provided operational support for process improvements and backlog reduction. Reduced processing time by 22% by introducing checklist-based documentation reviews.

Data Analyst (Samsung Account) at Cheil Malaysia

January 1, 2021 - May 1, 2022

Managed end-to-end digital data projects including extraction, transformation, and delivery of web insights. Created dynamic dashboards using Adobe Analytics Workspace to monitor campaign ROI and web KPIs. Translated actionable insights into business-ready presentations to support strategic decision-making. Identified friction points in UX and recommended enhancements to increase user engagement. Delivered insights that improved marketing performance and coordinated with global teams to adopt emerging analytics tools. Achieved a 17% increase in product page interactions through targeted data-led UX improvements.

Senior Digital Data Analyst at Merchantrade Asia Sdn Bhd

April 1, 2018 - January 1, 2021

Designed and executed performance-focused marketing campaigns across B2C and B2B channels. Built interactive dashboards tracking acquisition, retention, and engagement metrics, aligning campaign KPIs with sales goals. Led internal sharing of insights to promote data-driven decision-making and leveraged analytics to optimize ad performance and reduce bounce rates. Boosted transaction volume by 35% and re-engaged 1,100+ dormant users via targeted campaigns.

Planner Analyst at Astro Malaysia Holdings Berhad

September 1, 2013 - December 1, 2017

Developed and maintained content scheduling frameworks aligned with viewership trends. Integrated digital strategies into content planning to increase viewer retention across HD channels. Conducted competitor and audience analysis to guide marketing and programming decisions, and managed internal reporting to streamline decision-making for content distribution. Drove a 78.8% increase in HD viewership YoY through targeted scheduling and digital integration.

Loan Operations Executive (Commercial Loan) at United Overseas Bank

November 1, 2012 - August 1, 2013