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Hello, I’m a digital marketing and growth analytics professional with 10+ years of experience across digital marketing, growth analytics, campaign optimization, and customer engagement in banking and agency environments. I translate customer and campaign data into actionable insights to improve acquisition, engagement, conversion, and overall marketing effectiveness across digital channels. I thrive in stakeholder collaboration, campaign performance analysis, audience targeting, and digital growth strategies. I have a strong background in KPI dashboards, cross-functional collaboration, and delivering actionable insights to support paid media strategy and multi-channel campaigns.…Hello, I’m a digital marketing and growth analytics professional with 10+ years of experience across digital marketing, growth analytics, campaign optimization, and customer engagement in banking and agency environments. I translate customer and campaign data into actionable insights to improve acquisition, engagement, conversion, and overall marketing effectiveness across digital channels. I thrive in stakeholder collaboration, campaign performance analysis, audience targeting, and digital growth strategies. I have a strong background in KPI dashboards, cross-functional collaboration, and delivering actionable insights to support paid media strategy and multi-channel campaigns.

Nisia Kanan

Marketing Analyst, Conversion Rate Optimization Expert, Digital Marketer, +7

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Hello, I’m a digital marketing and growth analytics professional with 10+ years of experience across digital marketing, growth analytics, campaign optimization, and customer engagement in banking and agency environments. I translate customer and campaign data into actionable insights to improve acquisition, engagement, conversion, and overall marketing effectiveness across digital channels. I thrive in stakeholder collaboration, campaign performance analysis, audience targeting, and digital growth strategies. I have a strong background in KPI dashboards, cross-functional collaboration, and delivering actionable insights to support paid media strategy and multi-channel campaigns.…Hello, I’m a digital marketing and growth analytics professional with 10+ years of experience across digital marketing, growth analytics, campaign optimization, and customer engagement in banking and agency environments. I translate customer and campaign data into actionable insights to improve acquisition, engagement, conversion, and overall marketing effectiveness across digital channels. I thrive in stakeholder collaboration, campaign performance analysis, audience targeting, and digital growth strategies. I have a strong background in KPI dashboards, cross-functional collaboration, and delivering actionable insights to support paid media strategy and multi-channel campaigns.

Available to hire

Hello, I’m a digital marketing and growth analytics professional with 10+ years of experience across digital marketing, growth analytics, campaign optimization, and customer engagement in banking and agency environments. I translate customer and campaign data into actionable insights to improve acquisition, engagement, conversion, and overall marketing effectiveness across digital channels.

I thrive in stakeholder collaboration, campaign performance analysis, audience targeting, and digital growth strategies. I have a strong background in KPI dashboards, cross-functional collaboration, and delivering actionable insights to support paid media strategy and multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Web Data Analyst at Hong Leong Bank Berhad

May 1, 2022 - Present

Led a cross-functional analytics team to extract, analyze, and interpret web and mobile app data to optimize digital journeys. Defined business KPIs and developed tracking plans to align analytics efforts with digital strategy. Collaborated with IT teams and Adobe developers to implement tracking and ensure data integrity across platforms. Developed automated dashboards and reports to support real-time performance tracking and decision-making. Instituted data governance protocols to maintain consistency in tagging, tracking, and reporting standards. Enhanced reporting agility by integrating real-time stakeholder feedback into analytics processes. Addressed a key business challenge by identifying and retargeting dropped-off customers, resulting in a 48% response rate and a significant uplift in revenue.

Data Analyst (Samsung Account) at Cheil Malaysia

May 1, 2022 - July 29, 2025

Managed end-to-end digital data projects including extraction, transformation, and delivery of web insights. Created dynamic dashboards using Adobe Analytics Workspace to monitor campaign ROI and web KPIs. Translated actionable insights into business-ready PowerPoint presentations to support strategic decision-making. Identified friction points in UX and recommended enhancements to increase user engagement and session time. Delivered actionable insights that improved marketing performance and digital asset effectiveness. Coordinated with global teams to adopt emerging digital tools and analytic techniques. Achieved 17% increase in product page interactions through targeted data-led UX improvements.

Senior Digital Data Analyst at Merchantrade Asia Sdn Bhd

January 1, 2021 - July 29, 2025

Designed and executed performance-focused marketing campaigns across B2C and B2B channels. Built interactive dashboards that tracked acquisition, retention, and engagement metrics. Collaborated with content and marketing teams to align campaign KPIs with sales goals. Led internal sharing of insights and recommendations to enhance the business team’s analytics understanding and promote data-driven decision-making. Leveraged analytics to recommend optimizations, improving ad performance and reducing bounce rates. Boosted transaction volume by 35% and re-engaged over 1,100 dormant users via targeted campaigns.

Planner Analyst at Astro Malaysia Holdings Berhad

December 31, 2017 - July 29, 2025

Developed and maintained content scheduling frameworks that aligned with viewership trends. Integrated digital strategies into content planning to increase viewer retention across HD channels. Conducted competitor and audience analysis to guide marketing and programming decisions. Managed internal reporting to streamline decision-making for content distribution. Drove 78.8% increase in HD viewership year-over-year through targeted scheduling and digital integration.

Loan Operations Executive (Commercial Loan) at United Overseas Bank

August 31, 2013 - July 29, 2025

Processed commercial loan applications and ensured compliance with internal documentation standards. Liaised with cross-departmental teams to ensure timely loan disbursement and customer satisfaction. Provided operational support for process improvements and backlog reduction. Reduced processing time by 22% by introducing checklist-based documentation reviews.

Data Analyst (Samsung Account) at Cheil Malaysia

January 1, 2021 - May 1, 2022

Managed end-to-end digital data projects including extraction, transformation, and delivery of web insights. Created dynamic dashboards using Adobe Analytics Workspace to monitor campaign ROI and web KPIs. Translated actionable insights into business-ready presentations to support strategic decision-making. Identified friction points in UX and recommended enhancements to increase user engagement. Delivered insights that improved marketing performance and coordinated with global teams to adopt emerging analytics tools. Achieved a 17% increase in product page interactions through targeted data-led UX improvements.

Senior Digital Data Analyst at Merchantrade Asia Sdn Bhd

April 1, 2018 - January 1, 2021

Designed and executed performance-focused marketing campaigns across B2C and B2B channels. Built interactive dashboards tracking acquisition, retention, and engagement metrics, aligning campaign KPIs with sales goals. Led internal sharing of insights to promote data-driven decision-making and leveraged analytics to optimize ad performance and reduce bounce rates. Boosted transaction volume by 35% and re-engaged 1,100+ dormant users via targeted campaigns.

Planner Analyst at Astro Malaysia Holdings Berhad

September 1, 2013 - December 1, 2017

Developed and maintained content scheduling frameworks aligned with viewership trends. Integrated digital strategies into content planning to increase viewer retention across HD channels. Conducted competitor and audience analysis to guide marketing and programming decisions, and managed internal reporting to streamline decision-making for content distribution. Drove a 78.8% increase in HD viewership YoY through targeted scheduling and digital integration.

Loan Operations Executive (Commercial Loan) at United Overseas Bank

November 1, 2012 - August 1, 2013

Manager, Digital Analytics / Web Analytics at Hong Leong Bank

May 1, 2022 - April 30, 2026

Managed digital analytics and web analytics across banking digital channels, collaborated with Marketing, Product and IT to improve tagging accuracy, and delivered actionable insights to drive growth and optimize customer journeys.

Planner & Analyst at Astro Malaysia

September 1, 2013 - December 31, 2017

Developed content planning strategies, supported channel viewership and subscription growth, and built KPI dashboards to measure cross-channel marketing effectiveness; collaborated with marketing teams to optimize campaigns.

Senior Digital Data Analyst at Merchant Trade Asia

April 1, 2018 - January 31, 2021

Managed and executed paid media campaigns across B2B and B2C channels (Google Ads, Meta Ads, LinkedIn Ads), drove audience targeting, messaging, and budget allocation; analyzed acquisition, engagement, and retention data to improve ROI.

Data Analyst at Cheil Malaysia (Samsung Account)

January 1, 2021 - May 31, 2022

Used Adobe Analytics to analyze customer engagement across Samsung products and marketing channels; built dashboards and reporting frameworks; translated insights to improve digital performance and allocate resources effectively.

Loan Operations Executive at United Overseas Bank

November 1, 2012 - August 31, 2013

Processed commercial loan applications ensuring compliance with internal documentation standards; provided operational support and contributed to process efficiency.