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I'm a SEO and content manager with 5+ years in crypto, Web3, and iGaming. At CryptoSpinners.com, I grew affiliate clicks by 428% between Sep and Nov 2025, drove 118 player registrations in Nov 2025, and improved Google rankings by 23 positions while cutting operating costs in half. I’ve launched 15+ affiliate microsites across ES, DE, and UAE, built 45+ backlinks, and secured top-10 SERPs, while leading editorial standards and coordinating a core team of writers and designers. I’ve built AI-assisted content production pipelines, developed custom GPTs, and ensured EEAT/YMYL compliance in regulated markets. I enjoy coordinating cross-functional teams, mentoring freelancers, and continuously optimizing content for conversions and growth across 19+ countries.…I'm a SEO and content manager with 5+ years in crypto, Web3, and iGaming. At CryptoSpinners.com, I grew affiliate clicks by 428% between Sep and Nov 2025, drove 118 player registrations in Nov 2025, and improved Google rankings by 23 positions while cutting operating costs in half. I’ve launched 15+ affiliate microsites across ES, DE, and UAE, built 45+ backlinks, and secured top-10 SERPs, while leading editorial standards and coordinating a core team of writers and designers. I’ve built AI-assisted content production pipelines, developed custom GPTs, and ensured EEAT/YMYL compliance in regulated markets. I enjoy coordinating cross-functional teams, mentoring freelancers, and continuously optimizing content for conversions and growth across 19+ countries.

NITISHA UPADHYE

Writer, Content Strategist, SEO Expert, +3

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I'm a SEO and content manager with 5+ years in crypto, Web3, and iGaming. At CryptoSpinners.com, I grew affiliate clicks by 428% between Sep and Nov 2025, drove 118 player registrations in Nov 2025, and improved Google rankings by 23 positions while cutting operating costs in half. I’ve launched 15+ affiliate microsites across ES, DE, and UAE, built 45+ backlinks, and secured top-10 SERPs, while leading editorial standards and coordinating a core team of writers and designers. I’ve built AI-assisted content production pipelines, developed custom GPTs, and ensured EEAT/YMYL compliance in regulated markets. I enjoy coordinating cross-functional teams, mentoring freelancers, and continuously optimizing content for conversions and growth across 19+ countries.…I'm a SEO and content manager with 5+ years in crypto, Web3, and iGaming. At CryptoSpinners.com, I grew affiliate clicks by 428% between Sep and Nov 2025, drove 118 player registrations in Nov 2025, and improved Google rankings by 23 positions while cutting operating costs in half. I’ve launched 15+ affiliate microsites across ES, DE, and UAE, built 45+ backlinks, and secured top-10 SERPs, while leading editorial standards and coordinating a core team of writers and designers. I’ve built AI-assisted content production pipelines, developed custom GPTs, and ensured EEAT/YMYL compliance in regulated markets. I enjoy coordinating cross-functional teams, mentoring freelancers, and continuously optimizing content for conversions and growth across 19+ countries.

Available to hire

I’m a SEO and content manager with 5+ years in crypto, Web3, and iGaming. At CryptoSpinners.com, I grew affiliate clicks by 428% between Sep and Nov 2025, drove 118 player registrations in Nov 2025, and improved Google rankings by 23 positions while cutting operating costs in half. I’ve launched 15+ affiliate microsites across ES, DE, and UAE, built 45+ backlinks, and secured top-10 SERPs, while leading editorial standards and coordinating a core team of writers and designers.

I’ve built AI-assisted content production pipelines, developed custom GPTs, and ensured EEAT/YMYL compliance in regulated markets. I enjoy coordinating cross-functional teams, mentoring freelancers, and continuously optimizing content for conversions and growth across 19+ countries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Marathi (Marāṭhī)

Fluent

Hindi

Intermediate

Work Experience

Crypto Content Strategist (Consultant) at Game Lounge

August 1, 2025 - Present

Own SEO, content strategy and brand direction for CryptoSpinners.com. Manage a core team and coordinate output from 3+ stakeholders. Run the content calendar, keyword targeting, technical SEO, link acquisition, CRM campaigns, and affiliate performance reporting across 248+ indexed pages. Improvement metrics include a +23 position shift in average Google search position, growth in monthly organic clicks, and a significant reduction in non-indexed pages through crawl-budget work and canonical fixes. Built a clean backlink profile with editorial placements from notable outlets and reduced operational costs while increasing output. Mentored a freelance writer and integrated AI-assisted workflows with human editing for EEAT compliance.

SEO Executive at The Multiple

October 1, 2024 - August 1, 2025

Handled market research, competitor analysis, and content planning for new affiliate microsites across European and Middle Eastern markets. Launched 15+ light affiliate websites, built 45+ backlinks, and managed outreach. Increased content output using AI-assisted workflows while maintaining quality and SEO performance.

Copywriter at LEON & Twin Casinos (Neo Group)

May 1, 2024 - September 1, 2024

Wrote English and Hindi promotional copy for casino brands targeting Indian and international audiences. Conducted market research to inform content strategy and created SEO copy to improve organic reach.

Freelance Tech Reporter at Notebookcheck GmbH

January 1, 2024 - December 31, 2024

Reported and edited technology news; wrote deals and product content for the affiliate section.

Content Strategist (Self-Employed) at Freelance

January 1, 2024 - Present

End-to-end content strategy projects for new affiliate sites, from market research through launch. Conducted competitor research and market analysis for ME, Canada, India, and UK. Defined MVP content plans, created templates and style guides, and localised content for multiple markets.

Freelance SEO Copy Editor at By Gamers For Gamers

September 1, 2023 - October 1, 2024

Managed editorial quality and SEO performance for laptops, TVs, and deals sections. Led the edit queue, prioritised pages by clicks, conversion rates, and revenue. Drove a 3x increase in clicks on the laptops and TV section after a full content overhaul and SEO restructuring. Built SEO templates adopted by freelancers and published timely deals content during peak shopping events.

Content Writer at Game Lounge Ltd.

July 1, 2022 - July 1, 2023

Generated over 3.35 million impressions in 10 months through keyword research, content localisation, and ongoing page updates. Maintained top keyword rankings and covered legal and regulatory gambling news with rapid turnaround.