I am a results-driven business transformation and marketing strategist with a proven track record of leading strategic initiatives that drive operational efficiency, revenue growth, and brand enhancement. I translate complex technical concepts into clear, actionable plans for diverse audiences and stakeholders, and I rely on data-driven insights to guide decision-making and deliver measurable outcomes. Recently I led projects in digital transformation, warehouse engineering, and technology feasibility, including a proof-of-concept for NVIDIA's Omniverse to simulate warehouse operations. I have steered go-to-market strategies, sales enablement, and brand campaigns that coupled client relationships with account growth, while developing SOPs and proposals that support organizational change.

I am a results-driven business transformation and marketing strategist with a proven track record of leading strategic initiatives that drive operational efficiency, revenue growth, and brand enhancement. I translate complex technical concepts into clear, actionable plans for diverse audiences and stakeholders, and I rely on data-driven insights to guide decision-making and deliver measurable outcomes. Recently I led projects in digital transformation, warehouse engineering, and technology feasibility, including a proof-of-concept for NVIDIA's Omniverse to simulate warehouse operations. I have steered go-to-market strategies, sales enablement, and brand campaigns that coupled client relationships with account growth, while developing SOPs and proposals that support organizational change.

Available to hire

I am a results-driven business transformation and marketing strategist with a proven track record of leading strategic initiatives that drive operational efficiency, revenue growth, and brand enhancement. I translate complex technical concepts into clear, actionable plans for diverse audiences and stakeholders, and I rely on data-driven insights to guide decision-making and deliver measurable outcomes.

Recently I led projects in digital transformation, warehouse engineering, and technology feasibility, including a proof-of-concept for NVIDIA’s Omniverse to simulate warehouse operations. I have steered go-to-market strategies, sales enablement, and brand campaigns that coupled client relationships with account growth, while developing SOPs and proposals that support organizational change.

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Language

English
Fluent

Work Experience

Strategic Growth Lead at Fulfillment IQ
January 1, 2024 - Present
Promoted to lead high-impact strategic projects focusing on business transformation, technology implementation, and operational efficiency for the organization and its clients. Drove initiatives including the development of company vision and mission, established SOPs for resource allocation and project management, and advanced rate calculations. Led a $5M go-to-market strategy, managed client relationships, and supported account growth. Directed sales enablement materials and branding efforts that improved lead generation and client engagement. Managed a NVIDIA Omniverse POC to explore warehouse simulation capabilities.
Marketing Coordinator at Fulfillment IQ
January 1, 2022 - December 31, 2023
Developed and executed content strategy for the website and LinkedIn, managed content calendars, landing pages, and lead generation. Achieved 2k website visitors per month, reduced bounce rate by 5%, and increased session duration by 58%. Grew LinkedIn followers to 15k for the company and 12k for leadership; produced newsletters with 30% open rate and 10% engagement, resulting in inbound inquiries. Authored case studies and supported design visuals.
Marketing Intern at Fulfillment IQ
October 1, 2021 - January 31, 2022
Developed a content calendar based on keyword research using SEMRush; contributed to revamping the company website content, resulting in a 30% increase in visitors. Managed LinkedIn accounts for the company and leadership, growing followers and engagement.
Editorial Team at SAP Media Worldwide Ltd
October 1, 2020 - October 31, 2021
Pitch ideas, write and copyedit articles; conduct interviews with photographers; proposed marketing initiatives for social media; executed a social campaign and led contributor outreach, contributing to significant reach and engagement. Led marketing campaigns including 'Women in Photography' with broad readership; collaborated with industry partners for campaigns.
Content Strategist at The Frou Frou Studio
February 1, 2019 - April 30, 2021
Created and managed content for website, social media, marketing and branding materials; conducted market and competitor research; pitched marketing initiatives and campaigns, including innovative packaging ideas. Executed story-based Instagram campaigns increasing follower engagement by 20%.
Content Writer at Travalong
August 1, 2018 - April 30, 2021
Created content for brand website, social media channels, marketing collaterals, as well as external and internal communications. Developed travel itineraries, Airbnb listings and property listings; pitched 4-5 ideas monthly for social media & marketing campaigns; handled communications and collaborations with influencers.

Education

Bachelor of Business Administration at Ashoka Center for Business & Computer Studies
January 1, 2017 - January 1, 2020
Marketing Management Graduate Certificate at Seneca College
May 1, 2021 - June 7, 2026

Qualifications

SEMRush
January 11, 2030 - June 7, 2026
HubSpot Inbound Marketing
January 11, 2030 - June 7, 2026
HubSpot Inbound Sales
January 11, 2030 - June 7, 2026
Google Search Ads
January 11, 2030 - June 7, 2026
Google Digital Garage
January 11, 2030 - June 7, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education