I am a results-driven business transformation and marketing strategist with a proven track record of leading strategic initiatives that drive operational efficiency, revenue growth, and brand enhancement.

About

I am a results-driven business transformation and marketing strategist with a proven track record of leading strategic initiatives that drive operational efficiency, revenue growth, and brand enhancement. I translate complex technical concepts into clear, actionable plans for diverse audiences and stakeholders, and I rely on data-driven insights to guide decision-making and deliver measurable outcomes.

Recently I led projects in digital transformation, warehouse engineering, and technology feasibility, including a proof-of-concept for NVIDIA’s Omniverse to simulate warehouse operations. I have steered go-to-market strategies, sales enablement, and brand campaigns that coupled client relationships with account growth, while developing SOPs and proposals that support organizational change.

  • 8 years' experience
  • Joined June 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 6 roles

Strategic Growth Lead · Fulfillment IQJan 2024 – Present · 2 yrs 11 mos

Promoted to lead high-impact strategic projects focusing on business transformation, technology implementation, and operational efficiency for the organization and its clients. Drove initiatives including the development of company vision and mission, established SOPs for resource allocation and project management, and advanced rate calculations. Led a $5M go-to-market strategy, managed client relationships, and supported account growth. Directed sales enablement materials and branding efforts that improved lead generation and client engagement. Managed a NVIDIA Omniverse POC to explore warehouse simulation capabilities.

Marketing Coordinator · Fulfillment IQJan 2022 – Dec 2023 · 2 yrs

Developed and executed content strategy for the website and LinkedIn, managed content calendars, landing pages, and lead generation. Achieved 2k website visitors per month, reduced bounce rate by 5%, and increased session duration by 58%. Grew LinkedIn followers to 15k for the company and 12k for leadership; produced newsletters with 30% open rate and 10% engagement, resulting in inbound inquiries. Authored case studies and supported design visuals.

Marketing Intern · Fulfillment IQOct 2021 – Jan 2022 · 4 mos

Developed a content calendar based on keyword research using SEMRush; contributed to revamping the company website content, resulting in a 30% increase in visitors. Managed LinkedIn accounts for the company and leadership, growing followers and engagement.

Editorial Team · SAP Media Worldwide LtdOct 2020 – Oct 2021 · 1 yr 1 mo
Content Strategist · The Frou Frou StudioFeb 2019 – Apr 2021 · 2 yrs 3 mos
Content Writer · TravalongAug 2018 – Apr 2021 · 2 yrs 9 mos

Education

Bachelor of Business Administration · Ashoka Center for Business & Computer Studies2017 – 2020
Marketing Management Graduate Certificate · Seneca College2021 – 2026

Certifications and awards· 5

SEMRush2030 – 2026
HubSpot Inbound Marketing2030 – 2026
HubSpot Inbound Sales2030 – 2026
Google Search Ads2030 – 2026

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