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I am a results-driven digital marketing specialist with 4 years of experience planning, executing, and managing multi-channel campaigns across PPC, B2B outreach, and brand initiatives. I excel at leveraging AI-powered tools for campaign optimization, audience targeting, content ideation, and performance analysis to drive efficiency and scale results.…

Niksa Afrasiabi

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I am a results-driven digital marketing specialist with 4 years of experience planning, executing, and managing multi-channel campaigns across PPC, B2B outreach, and brand initiatives. I excel at leveraging AI-powered tools for campaign optimization, audience targeting, content ideation, and performance analysis to drive efficiency and scale results.…

Available to hire

I am a results-driven digital marketing specialist with 4 years of experience planning, executing, and managing multi-channel campaigns across PPC, B2B outreach, and brand initiatives.

I excel at leveraging AI-powered tools for campaign optimization, audience targeting, content ideation, and performance analysis to drive efficiency and scale results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Moalem Insurance

January 1, 2018 - January 1, 2020

Supported the development and execution of advertising strategies tailored to target audiences. Assisted in project coordination, ensuring design and ad assets met campaign deadlines. Monitored industry trends to deliver fresh, innovative designs.

PPC Specialist at Scandiweb

March 1, 2022 - September 1, 2022

Oversaw and optimized a portfolio of high-budget PPC campaigns across Google Ads and Bing Ads. Reduced cost-per-click by 15% and increased conversions by 20% through keyword management. Managed campaign life cycles, ensuring timely delivery of creative, targeting, and performance reports. Collaborated with design and analytics teams to create impactful ad assets and measure ROI.

Email Marketing Specialist (Growth Team) at Scandiweb

September 1, 2022 - September 1, 2025

Led end-to-end management of 15+ B2B outreach campaigns targeting global e-commerce businesses, using AI-powered prospecting, segmentation, and personalization tools. Coordinated cross-functional collaboration with product, marketing, and analytics teams to enhance campaign impact for e-commerce clients, driving customer engagement and brand visibility across global markets. Applied data-driven decision-making with advanced analytics tools (Google Analytics, Leadfeeder, Tableau, etc.) to optimize KPIs, improve lead quality by 25%, and refine e-commerce-focused campaign strategies.

Digital Marketing Specialist at Newtish

October 1, 2025 - Present

Developed and managed digital marketing strategies across social media and web platforms. Created targeted content for diverse audiences and international markets. Supported product launches and brand storytelling across multiple business divisions. Managed social media campaigns, analytics, and performance optimization. Collaborated with sales, product, and technical teams to turn complex information into clear digital content. Strengthened online presence and brand visibility across regions.