Available to hire
With over 17 years in marketing strategy and growth, I believe that real results come from connecting people, data, and ideas. Working in fast-moving scale-ups taught me how to bridge product and marketing so everyone’s pulling toward the same goal; creating a smoother user journey and increasing performance. I thrive in dynamic environments and believe that adapting quickly to change is key to success in a rapidly evolving market.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Dutch
Intermediate
Hebrew (modern)
Fluent
Work Experience
Account Director – Strategy | Marketing & Branding at Neo Initiatives - Marketing agency
January 1, 2018 - November 12, 2025Accelerated growth by translating business goals into marketing strategies. Defined brand identity, refined positioning, and built digital platforms that converted visitors into customers. Managed annual budgets around €120,000 and created data-driven SEA campaigns with optimized content to improve visibility, engagement and sales. Monitored performance metrics, provided strategic consulting, and ensured the entire customer journey—from first click to conversion and retention—worked seamlessly.
Head of Marketing | Head of Product [Co-Founder] at Mizo Tech LTD
January 1, 2018 - January 1, 2018Head of Marketing: developed brand identity and marketing strategy, from core values and positioning to online, PR and social campaigns. Head of Product: owned end-to-end product lifecycle from concept to launch, defined product KPIs, conducted A/B testing, and iterated based on data insights to improve performance. Oversaw agile sprints and UX/UI design, ensuring alignment between technical delivery and business goals.
Account Director – Strategy | Marketing & Branding at Modest Marketing Solutions
January 1, 2010 - January 1, 2010Delivered actionable insights and implementation plans for business growth and marketing campaigns. Advised restaurant and lifestyle businesses on product, marketing and branding strategies.
Account Executive at Zevik Dror PR agency
January 1, 2008 - November 12, 2025Supported PR and marketing campaigns for major brands such as Red Bull and Puma Israel.
Education
B.A. in Business Administration (Magna cum laude), specialization in Marketing at COMAS, Academic Studies, Israel
January 11, 2030 - November 12, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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