I’m a Social Media Manager and Digital Marketing professional with experience building and managing multi-platform social media operations across Instagram, LinkedIn, Facebook, YouTube, and TikTok. I plan, create, schedule, and repurpose content using platform best practices, and I write engaging, performance-driven captions while actively managing community engagement through comments and DMs. I also bring strong CRM and marketing automation skills, coordinating influencer marketing, email nurture sequences, lead capture systems, and funnel/landing page operations. From healthcare and sports to consumer brands, I focus on brand voice consistency, data-informed optimization, and measurable growth through analytics, paid advertising support, and content strategies aligned with campaign goals.…

I’m a Social Media Manager and Digital Marketing professional with experience building and managing multi-platform social media operations across Instagram, LinkedIn, Facebook, YouTube, and TikTok. I plan, create, schedule, and repurpose content using platform best practices, and I write engaging, performance-driven captions while actively managing community engagement through comments and DMs. I also bring strong CRM and marketing automation skills, coordinating influencer marketing, email nurture sequences, lead capture systems, and funnel/landing page operations. From healthcare and sports to consumer brands, I focus on brand voice consistency, data-informed optimization, and measurable growth through analytics, paid advertising support, and content strategies aligned with campaign goals.…

Available to hire

I’m a Social Media Manager and Digital Marketing professional with experience building and managing multi-platform social media operations across Instagram, LinkedIn, Facebook, YouTube, and TikTok. I plan, create, schedule, and repurpose content using platform best practices, and I write engaging, performance-driven captions while actively managing community engagement through comments and DMs.

I also bring strong CRM and marketing automation skills, coordinating influencer marketing, email nurture sequences, lead capture systems, and funnel/landing page operations. From healthcare and sports to consumer brands, I focus on brand voice consistency, data-informed optimization, and measurable growth through analytics, paid advertising support, and content strategies aligned with campaign goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Content & Funnel Operations Manager at Vermãe Telehealth - USA
December 1, 2025 - Present
Built and maintained landing pages, forms, surveys, and appointment booking systems. Created, scheduled, and monitored email marketing campaigns and automated nurture sequences. Developed and managed CRM workflows, pipelines, and customer-journey automations. Coordinated influencer marketing campaigns including outreach, relationship management, campaign execution, and performance tracking. Coordinated content publishing across websites, email campaigns, and social media platforms.
Social Media Manager at Dr. Cindy Care, LLC
December 1, 2025 - Present
Managed end-to-end social media operations primarily on Instagram with visibility into X, LinkedIn, Facebook, Instagram, YouTube, and TikTok. Planned, created, scheduled, and repurposed content using platform best practices and a structured content calendar. Wrote engaging, performance-driven captions and actively managed community engagement (comments and DMs). Monitored analytics, tested content strategies, and optimized performance based on insights and campaign goals.
Social Media Manager / CRM Specialist at ALEX Africa EDU
December 1, 2025 - Present
Managed daily multi-platform content (Instagram, X, Facebook, TikTok, YouTube, Telegram) to promote sports betting products and drive engagement. Created UGC content and developed social media campaigns delivering event updates, odds, and results to increase interactions and placements. Repurposed content into reels, shorts, and promo videos; optimized YouTube uploads with SEO best practices. Collaborated on targeted campaigns and used analytics (CTR, engagement, conversions) to improve performance.
Sales Assistant at First City Properties Limited
June 1, 2022 - November 1, 2024
Negotiated high-value property deals to increase company revenue. Managed social media platforms to expand visibility for property listings. Organized seamless site visits, improving client conversion rates.
Customer Service Agent at Vine Excel Solutions-Europe
January 1, 2021 - June 1, 2022
Assisted customers via phone, email, online, and in-person support—resolving inquiries and complaints professionally. Maintained accurate CRM records while handling multiple requests within service targets. Escalated complex issues, collaborated with teams, and gathered feedback to improve service quality.
Social Media Manager at Dr. Cindy Care, LLC (USA) (contract)
December 1, 2020 - June 1, 2021
Sales Assistant at FinCar Properties Limited
December 1, 2018 - March 31, 2019
Negotiated high-value property deals, increasing company revenue. Managed social media platforms to expand visibility for property listings. Organized seamless site visits, improving client conversion rates. Managed daily multi-platform content (Instagram, X, Facebook, TikTok, YouTube, Telegram), repurposing content into reels, shorts, and promotional videos; optimized YouTube uploads using SEO best practices. Created UGC content and developed social media campaigns, delivering live event updates, odds, and results to increase interaction and placements.
Social Media Manager at Vine Excel Solutions-Europe
December 1, 2018 - March 1, 2019
Developed and executed social media strategies aligned with brand values, ensuring consistency across channels. Managed multi-platform content and led/optimized paid advertising (PPC) and influencer campaigns. Analyzed performance, collaborated cross-functionally, engaged the community, and tracked trends and competitor activity.
Social Media Manager at Kenya Institute of Highways & Building Technology
January 1, 2016 - January 1, 2018
Managed daily multi-platform content across Instagram, X, Facebook, TikTok, YouTube, and Telegram to promote events and drive engagement. Crafted captions and developed content calendars, and managed social media accounts and audience engagement. Ran CRM campaigns and managed customer communications.
Social Media Manager at FaidaRise Fintech - Kenya
January 1, 2016 - January 1, 2018
Managed end-to-end social media operations primarily on Instagram, with coverage across X, LinkedIn, Facebook, Instagram, YouTube, and TikTok. Planned, created, scheduled, and repurposed content using platform best practices and a structured content calendar. Wrote engaging, performance-driven captions and actively managed community engagement through comments and DMs. Monitored analytics, tested content strategies, and optimized performance based on campaign goals and insights.

Education

Diploma in Land Surveying at University / Institution not specified
February 1, 2025 - October 22, 2026
Diploma in Land Surveying at University / Institution not specified
February 1, 2025 - October 22, 2026

Qualifications

Degree in Land Surveying
June 1, 2025 - September 29, 2026
HubSpot Business Analytics Certificate
January 11, 2030 - September 29, 2026
International Institute of Business Analytics (IIB A) — Business Analytics
January 11, 2030 - September 29, 2026
Hootsuite — Social Media Marketing Professional Certificate
January 11, 2030 - September 29, 2026
HPL — Hootsuite Social Media Marketing Certificate
January 11, 2030 - September 29, 2026
ALX Africa — Virtual Assistance in the Digital Age
January 11, 2030 - September 29, 2026
Social Media in Sports — FC Barcelona (Ongoing)
January 11, 2030 - September 29, 2026
LinkedIn Learning — Lead Generation
January 1, 2020 - January 1, 2020
Google Ads Essential Training
January 11, 2030 - September 29, 2026
Sales Force Essential Training
January 11, 2030 - September 29, 2026
How to Use High-Impact Storytelling
January 11, 2030 - September 29, 2026
Project Management — PMI
January 11, 2030 - September 29, 2026
Salesforce/Marketing-related trainings (multiple LinkedIn certifications)
January 11, 2030 - September 29, 2026
HubSpot Business Analytics
January 11, 2030 - October 22, 2026
International Institute of Business Analytics (IIBA) - Business Analytics
January 11, 2030 - October 22, 2026
Hootsuite Social Media Marketing
January 11, 2030 - October 22, 2026
HPLIFE - Virtual Assistance in the Digital Age: ALX Africa EDU
January 11, 2030 - October 22, 2026
FC Barcelona (Social Media in Sports)
January 11, 2030 - October 22, 2026
Google Ads Essentials (LinkedIn)
January 11, 2030 - October 22, 2026
LinkedIn Marketing for Lead Generation (LinkedIn)
January 11, 2030 - October 22, 2026
Email Marketing for Lead Generation (LinkedIn)
January 11, 2030 - October 22, 2026
Marketing How to Use High-Impact Storytelling (Udemy)
January 11, 2030 - October 22, 2026
Project Management (PMI) - Project Management Institute
January 11, 2030 - October 22, 2026
Salesforce Essential Training (LinkedIn)
January 11, 2030 - October 22, 2026

Industry Experience

Healthcare, Media & Entertainment, Real Estate & Construction, Education, Consumer Goods, Retail, Professional Services